SlideShare ist ein Scribd-Unternehmen logo
1 von 21
01 Aspiration
02 Situation
03 Objectives
04 Strategy
05 Content
06 Technology
07 Budget
2018
Marketing
Plan
This marketing plan presentation is made up of seven stages. Each stage was designed to facilitate analysis,
planning, and communication of your strategic marketing plan. You will find links to additional Demand Metric
tools & templates, which can be used to:
How to use this template:
 Help you better understand and execute each component of a strategic marketing plan
 Facilitate deep analysis of your business to support your recommendations
 Give you more confidence when presenting to senior-level stakeholders
 Leverage the same tools & templates that our consultants use when doing consulting engagements
Enter your vision statement here.
If you don’t have a vision statement, use Demand Metric’s Vision Statement Worksheet to create one:
https://www.demandmetric.com/content/vision-statement-worksheet
MARKETING PLAN
Budget
Technology
Content
Strategy
Objectives
Situation
MARKETING PLAN
Enter your core values here (see example below):
• Social Accountability
• Candor
• Results-Oriented
• Equal Opportunity
• Transparency
If you don’t have core values, use Demand Metric’s Core Values Worksheet to create one:
https://www.demandmetric.com/content/core-values-worksheet
Budget
Technology
Content
Strategy
Objectives
Situation
Statistics
If you don’t have metrics collected, use Demand Metric’s Key Marketing Metrics Dashboard to start tracking them:
https://www.demandmetric.com/content/key-marketing-metrics-dashboard
MARKETING PLAN
Aspiration
Budget
Technology
Content
Strategy
Objectives
MARKETING PLAN
Enter your customer analysis here. You may wish to
include information regarding the number of total
accounts, lifetime value, satisfaction, retention rates, etc.
Following are a few Demand Metric tools to help you with customer analysis:
https://www.demandmetric.com/content/customer-engagement-metrics-dashboard
https://www.demandmetric.com/content/customer-profile-template
https://www.demandmetric.com/content/customer-journey-map-template
https://www.demandmetric.com/content/customer-satisfaction-index-calculator
https://www.demandmetric.com/content/customer-lifetime-value-calculator
Aspiration
Budget
Technology
Content
Strategy
Objectives
MARKETING PLAN
Analysis Social Technological Economic Political
Trends
Conditions
Implications
Aspiration
Budget
Technology
Content
Strategy
Objectives
MARKETING PLAN
Strengths Weaknesses
• Describe your key strengths as a business
including your core capabilities.
• Outline any weaknesses that are currently holding
you back from achieving better results.
Opportunities Threats
• Based on your strengths, outline any new
opportunities that your organization is poised
to take advantage of.
• Document the key risks your organization is currently
facing.
Aspiration
Budget
Technology
Content
Strategy
Objectives
MARKETING PLAN
Use Demand Metric’s Competitive Analysis Tool to analyze your competitive position:
https://www.demandmetric.com/content/competitive-analysis-tool
Aspiration
Budget
Technology
Content
Strategy
Objectives
MARKETING PLAN
Financial Customer
Technology &
Processes
Employee
Growth
Objectives
Programs &
Initiatives
KPIs and Target
Timeframes
Situation
Aspiration
Budget
Technology
Content
Strategy
MARKETING PLAN
Objective #1 – Generate Enough Leads to Hit Revenue Growth Target
Programs, Initiatives and Actions KPIs and Metrics Target Timeframes
• Enter programs here • Enter KPIs here • Goal timeframes here
Objective #2 – Implement New Marketing Technology Infrastructure
Programs, Initiatives and Actions KPIs and Metrics Target Timeframes
• Enter programs here • Enter KPIs here • Goal timeframes here
Objective #3 – Launch New Product
Programs, Initiatives and Actions KPIs and Metrics Target Timeframes
• Enter programs here • Enter KPIs here • Goal timeframes here
Situation
Aspiration
Budget
Technology
Content
Strategy
Use Demand Metric’s Market Segment Analysis Tool to analyze and segment your key markets:
https://www.demandmetric.com/content/market-segmentation-and-analysis-tool
Company Size (Revenue)
Key Market Segments Market Segment Sizes
100M+ Revenue 5-100M Revenue 0-5M Revenue
InternationalMarkets
Canada
North America Corporate
Small Business
Small Business
928,247 small businesses in
USA, Canada & Australia
UnitedStates
North America Corporate
1,420,996 mid-sized and large
corporations in USA & Canada
Australia
Australia Corporate Australia Corporate
79,890 mid-sized and large
corporations in Australia
Objectives
Situation
Aspiration
Budget
Technology
Content
MARKETING PLAN
Demographics (who they are)
Annual Revenue $100M - $500M
# Employees 250-1,000
Industry B2B (healthcare, finance, insurance, tech, manufacturing, pharma)
Psychographics (how they think)
Culture Open to new ideas and change, flexible and agile in their approach
Growth Orientation Focused on growth and testing new ideas that produce increased results
Technology Adoption Profile Early adopters of new technologies
Behavioral (how they act)
Engagement Conduct research and consume lots of content from various sources before making decisions
Buying Process Team-based, typically initiated by one department, then moves to a cross-functional team
Environment (their situation)
Technology Landscape Have implemented Salesforce and a marketing automation platform (Pardot, Oracle, Hubspot, etc.)
Geographic Location Based in USA, Canada, UK, ANZ, or Western Europe
Alignment with I/T I/T is supportive but allows for solutions to be tested in departments with minimal oversight
Objectives
Situation
Aspiration
Budget
Technology
Content
MARKETING PLAN
Business Buyer Persona
Age 28
Income $45,000/year
Experience 5 years in Marketing
Education University or College Degree in Business
Decision-Making Make decisions quickly
Likes & Dislikes
Like being active and busy, dislike pushy
salespeople and complex software
Media
Read online daily, have far too many email
newsletter subscriptions
Habits & Skills
Excellent project manager and skilled at working
with outside agencies
Research
Typically get information from reading reviews
onilne or talking to peers
Technology
Skills
Uses Microsoft Office but I/T manager makes it
difficult to buy new software
Buying Power Has sign-off authority for under $1,000
Purchasing
Process
Reviews products, discusses with team and
makes purchase with credit card
Technical Buyer Persona
Age 36
Income $75,000 per year
Experience 10 years in Information Technology
Education University Degree in Computer Science
Decision-Making Doesn't like to make decisions quickly
Likes & Dislikes Dislikes end users who violate security policies
Media
Online forums with techies, virtual conferences,
technology analyst reports
Habits & Skills
Very organized and tech savvy, not the best
communicator
Research
Posts questions on forums, reads whitepapers,
contacts reference clients
Technology
Skills
Runs the datacenter and network for the business
Buying Power Can authorize purchases up to $5,000
Purchasing
Process
Identifies trends, researches solutions,
requirements, vendors demos, contracts
Objectives
Situation
Aspiration
Budget
Technology
Content
MARKETING PLAN
For: Product is: Ideal for: Better than: Because:
KeyCriteria
Identify ideal market
segment.
Provide concise
description.
Describe best use or
application for
product.
Identify primary
competitor or
competing approach.
Cite differentiation
and other evidence to
back up your claim of
superiority.
OurProduct
Use Demand Metric’s Positioning Statement Worksheet to help you craft your statement:
https://www.demandmetric.com/content/positioning-statement-worksheet
Objectives
Situation
Aspiration
Budget
Technology
Content
MARKETING PLAN
Use Demand Metric’s Pricing Strategy Template to determine your approach to pricing:
https://www.demandmetric.com/content/pricing-strategy-template
Economy Penetration
Skimming Premium
Objectives
Situation
Aspiration
Budget
Technology
Content
MARKETING PLAN
Use Demand Metric’s Customer Journey Map to document your typical customer journey:
https://www.demandmetric.com/content/customer-journey-map-template
Objectives
Situation
Strategy
Aspiration
Budget
Technology
Content
MARKETING PLAN
Use Demand Metric’s Buying Process Stage Template to align your buying/sales process:
https://www.demandmetric.com/content/buying-process-stage-template
Buyer Stage Need Discovery Consideration Decision Advocacy
Description
Identification of problem
or business opportunity
Search for solutions to
problems/opportunities
Assess alternatives and
gather info on solutions
Goal is to purchase the
product/service that
satisfies the need
Did the purchase
accomplish its objectives?
Action
Buyer becomes aware
of a problem or
opportunity
Buyer finds our solution
and competitive solutions
Buyer evaluates solutions
& enters into “trials”
Buyer must make
decision to purchase a
solution
Buyer reviews product or
service and becomes a
product/service enthusiast
Questions
Do I need this? What
are my requirements?
What differentiates you
from your competitors?
Is this solution easy to
use? How long will it
take?
How can I prove a Return
on Investment?
Is the solution providing
value?
Duration 1 Day 30 Days 30 Days 15 Days On-Going
Influencers Thought Leaders, Blogs
Thought leaders, review
sites, customers,
competitors
Customer service,
Marketing
IT, Marketing, Sales
Customers, Internal
departments
Seller Action Provoke Educate Explain Reassure Renew
Content
Build "need" into key
messaging. Write
problem and solution
blog posts.
Infographics
Blog Posts
Viral Videos
Analyst Reports
eBooks
Webinars
Case Studies
Demo Videos
Pricing Sheets
ROI Calculators
Business Cases
Testimonials
Satisfaction Survey
New Releases
Contests
Sales Process Prospecting Qualification Demo Proposal Contract
Objectives
Situation
Strategy
Aspiration
Budget
Technology
Content
MARKETING PLAN
Use Demand Metric’s Marketing Calendar Template to build your content calendar:
https://www.demandmetric.com/content/marketing-calendar-template-2017
Objectives
Situation
Strategy
Aspiration
Budget
Technology
Content
MARKETING PLAN
ATTRACT ENGAGE CONVERT TRANSACT
CUSTOMER
SUCCESS
Online Advertising
& SEO
Social Media &
PR
Predictive
Analytics
Website, Blog &
Chat
Content & Landing
Pages
Video
A/B Testing, UX
Marketing
Automation
CRM & Data
Enrichment
Sales
Enablement
Webinar/
Screenshare
Proposal/CPQ
Customer Support
Customer
Advocacy
Online Community
Use Demand Metric’s Marketing Technology Research to learn more about technology solutions:
https://www.demandmetric.com/content/technology-research-learn-about-key-marketing-technologies
Objectives
Situation
Strategy
Aspiration
Content
Budget
Technology
MARKETING PLAN
Budget
Objectives
Situation
Strategy
Aspiration
Use Demand Metric’s Marketing Budget Template to build your budget:
https://www.demandmetric.com/content/marketing-budget-template
Budget Categories
Total
Budget
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Software $85,000 $15,000 $15,000 $15,000 $15,000 $1,000
Public Relations $35,500 $500 $20,000 $100 $50 $20 $25 $50 $75
Advertising (print) $12,000 $300 $600 $200 $40
Advertising (online) $60,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Content Production $36,000 $500 $30,000 $500 $1,500 $1,000 $500
Events $180,000 $20,000 $40,000 $1,000 $500
Agency Fees $240,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Contact Lists $36,000 $12,000 $2,000 $300
General Admin $15,000 $50 $340 $2,000 $400 $200 $50 $200 $20
Consulting $25,000 $0 $10,000 $5,000 $1,000 $10,000
Totals $724,500 $73,350 $140,340 $49,600 $42,200 $25,550 $26,570 $26,240 $36,025 $25,070 $25,575 $26,500 $20,000
Technology
Content
MARKETING PLAN

Weitere ähnliche Inhalte

Was ist angesagt?

Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
 
The Sales Strategy
The Sales StrategyThe Sales Strategy
The Sales StrategySanjay Singh
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyStan Monlux
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outlineDaniel Stiel
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategySVPMA
 
IBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateIBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateArrow ECS UK
 
Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Sunder Madakshira
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy FrameworkDemand Metric
 
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation SlidesProduct Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation SlidesSlideTeam
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerSales Impact Academy
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startupsa16z
 
Lead Generation Playbook
Lead Generation PlaybookLead Generation Playbook
Lead Generation PlaybookDemand Metric
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan PlaybookDemand Metric
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for StartupsPRT Systems
 

Was ist angesagt? (20)

Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
Marketing & Sales Year Plan
Marketing & Sales Year PlanMarketing & Sales Year Plan
Marketing & Sales Year Plan
 
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent
 
The Sales Strategy
The Sales StrategyThe Sales Strategy
The Sales Strategy
 
The Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market StrategyThe Five Pillar Go-To-Market Strategy
The Five Pillar Go-To-Market Strategy
 
Software company marketing plan outline
Software company marketing plan outlineSoftware company marketing plan outline
Software company marketing plan outline
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel Strategy
 
IBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateIBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan template
 
Sales Strategy Example
Sales Strategy ExampleSales Strategy Example
Sales Strategy Example
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)Disruptive Go To Market Strategies (GTM)
Disruptive Go To Market Strategies (GTM)
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy Framework
 
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation SlidesProduct Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation Slides
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark Walker
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startups
 
Lead Generation Playbook
Lead Generation PlaybookLead Generation Playbook
Lead Generation Playbook
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan Playbook
 
Go to market planning
Go to market planningGo to market planning
Go to market planning
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for Startups
 

Ähnlich wie Marketing Plan Presentation Template 2018

5 Ways to Master Search Marketing For Your Enterprise Business
5 Ways to Master Search Marketing For Your Enterprise Business5 Ways to Master Search Marketing For Your Enterprise Business
5 Ways to Master Search Marketing For Your Enterprise BusinessCatalyst
 
Demand Generation Program Playbook
Demand Generation Program PlaybookDemand Generation Program Playbook
Demand Generation Program PlaybookDemand Metric
 
Demand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory MembershipDemand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory MembershipJesse Hopps
 
Demand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory MembershipDemand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory MembershipJustin Chung
 
Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...Brainrider B2B Marketing
 
Effectively Managing Online Marketing Programs
Effectively Managing Online Marketing ProgramsEffectively Managing Online Marketing Programs
Effectively Managing Online Marketing ProgramsAquent
 
Agile marketing and best-of-suite CMS solutions
Agile marketing and best-of-suite CMS solutionsAgile marketing and best-of-suite CMS solutions
Agile marketing and best-of-suite CMS solutionsValtech
 
Marketing automation 101 understanding marketing automation and where to get ...
Marketing automation 101 understanding marketing automation and where to get ...Marketing automation 101 understanding marketing automation and where to get ...
Marketing automation 101 understanding marketing automation and where to get ...Mario Kyriacou
 
Building AI strategy in organizations
Building AI strategy in organizationsBuilding AI strategy in organizations
Building AI strategy in organizationsVyratechITSolutions
 
The Science of Incentive Compensation Programs: The DNA of What Works
The Science of Incentive Compensation Programs: The DNA of What WorksThe Science of Incentive Compensation Programs: The DNA of What Works
The Science of Incentive Compensation Programs: The DNA of What WorksProformative, Inc.
 
DF16 - Analytics
DF16 - AnalyticsDF16 - Analytics
DF16 - AnalyticsIsaac Payne
 
Roadmap timelines and optimization.ppt
Roadmap timelines and optimization.pptRoadmap timelines and optimization.ppt
Roadmap timelines and optimization.pptEfrainRiosMorales
 
Analytics for marketers
Analytics for marketersAnalytics for marketers
Analytics for marketersAlberto Cantor
 
Core innovation reference framework
Core innovation reference frameworkCore innovation reference framework
Core innovation reference frameworkJeffrey Phillips
 
Metrics for product managers tpma-feb2020
Metrics for product managers tpma-feb2020Metrics for product managers tpma-feb2020
Metrics for product managers tpma-feb2020Saeed Khan
 
Prepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIPrepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
 
Marketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing AssociationMarketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing AssociationClearAction Continuum
 
Microsoft adoption guide workbook
Microsoft adoption guide workbookMicrosoft adoption guide workbook
Microsoft adoption guide workbookKamal Pandey
 
Mobile Marketing Business Case
Mobile Marketing Business CaseMobile Marketing Business Case
Mobile Marketing Business CaseDemand Metric
 

Ähnlich wie Marketing Plan Presentation Template 2018 (20)

5 Ways to Master Search Marketing For Your Enterprise Business
5 Ways to Master Search Marketing For Your Enterprise Business5 Ways to Master Search Marketing For Your Enterprise Business
5 Ways to Master Search Marketing For Your Enterprise Business
 
Demand Generation Program Playbook
Demand Generation Program PlaybookDemand Generation Program Playbook
Demand Generation Program Playbook
 
Demand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory MembershipDemand Metric - Executive Marketing Advisory Membership
Demand Metric - Executive Marketing Advisory Membership
 
Demand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory MembershipDemand Metric Executive Marketing Advisory Membership
Demand Metric Executive Marketing Advisory Membership
 
Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...Pardot implementation: Preparing for a Pardot implementation and managing you...
Pardot implementation: Preparing for a Pardot implementation and managing you...
 
Effectively Managing Online Marketing Programs
Effectively Managing Online Marketing ProgramsEffectively Managing Online Marketing Programs
Effectively Managing Online Marketing Programs
 
Agile marketing and best-of-suite CMS solutions
Agile marketing and best-of-suite CMS solutionsAgile marketing and best-of-suite CMS solutions
Agile marketing and best-of-suite CMS solutions
 
Marketing automation 101 understanding marketing automation and where to get ...
Marketing automation 101 understanding marketing automation and where to get ...Marketing automation 101 understanding marketing automation and where to get ...
Marketing automation 101 understanding marketing automation and where to get ...
 
Building AI strategy in organizations
Building AI strategy in organizationsBuilding AI strategy in organizations
Building AI strategy in organizations
 
The Science of Incentive Compensation Programs: The DNA of What Works
The Science of Incentive Compensation Programs: The DNA of What WorksThe Science of Incentive Compensation Programs: The DNA of What Works
The Science of Incentive Compensation Programs: The DNA of What Works
 
DF16 - Analytics
DF16 - AnalyticsDF16 - Analytics
DF16 - Analytics
 
Roadmap timelines and optimization.ppt
Roadmap timelines and optimization.pptRoadmap timelines and optimization.ppt
Roadmap timelines and optimization.ppt
 
Analytics for marketers
Analytics for marketersAnalytics for marketers
Analytics for marketers
 
Core innovation reference framework
Core innovation reference frameworkCore innovation reference framework
Core innovation reference framework
 
Core innovation reference framework
Core innovation reference frameworkCore innovation reference framework
Core innovation reference framework
 
Metrics for product managers tpma-feb2020
Metrics for product managers tpma-feb2020Metrics for product managers tpma-feb2020
Metrics for product managers tpma-feb2020
 
Prepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROIPrepare for Marketing Automation: 5 Tips to Maximize ROI
Prepare for Marketing Automation: 5 Tips to Maximize ROI
 
Marketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing AssociationMarketing Operations Agility - Business Marketing Association
Marketing Operations Agility - Business Marketing Association
 
Microsoft adoption guide workbook
Microsoft adoption guide workbookMicrosoft adoption guide workbook
Microsoft adoption guide workbook
 
Mobile Marketing Business Case
Mobile Marketing Business CaseMobile Marketing Business Case
Mobile Marketing Business Case
 

Mehr von Demand Metric

The Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B MarketingThe Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B MarketingDemand Metric
 
Infographic Return Path Email Engagement
Infographic Return Path Email EngagementInfographic Return Path Email Engagement
Infographic Return Path Email EngagementDemand Metric
 
Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Demand Metric
 
Digital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDigital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDemand Metric
 
Content Marketing Solution Study
Content Marketing Solution StudyContent Marketing Solution Study
Content Marketing Solution StudyDemand Metric
 
SEO Technology Overview
SEO Technology OverviewSEO Technology Overview
SEO Technology OverviewDemand Metric
 
State of Video Marketing 2017
State of Video Marketing 2017State of Video Marketing 2017
State of Video Marketing 2017Demand Metric
 
Sales Enablement Maturity Model
Sales Enablement Maturity ModelSales Enablement Maturity Model
Sales Enablement Maturity ModelDemand Metric
 
Public Relations Maturity Model
Public Relations Maturity ModelPublic Relations Maturity Model
Public Relations Maturity ModelDemand Metric
 
Email Marketing Maturity Model
Email Marketing Maturity ModelEmail Marketing Maturity Model
Email Marketing Maturity ModelDemand Metric
 
Customer Engagement Maturity Model
Customer Engagement Maturity ModelCustomer Engagement Maturity Model
Customer Engagement Maturity ModelDemand Metric
 
Formalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To GuideFormalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To GuideDemand Metric
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideDemand Metric
 
Getting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To GuideGetting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To GuideDemand Metric
 
Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideEntering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideDemand Metric
 
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDriving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDemand Metric
 
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideCalculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideDemand Metric
 
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideLead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
 
Social CRM Best Practices How-To Guide
Social CRM Best Practices How-To GuideSocial CRM Best Practices How-To Guide
Social CRM Best Practices How-To GuideDemand Metric
 
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideMarketing Resource Management How-To Guide
Marketing Resource Management How-To GuideDemand Metric
 

Mehr von Demand Metric (20)

The Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B MarketingThe Impact of COVID-19 in B2B Marketing
The Impact of COVID-19 in B2B Marketing
 
Infographic Return Path Email Engagement
Infographic Return Path Email EngagementInfographic Return Path Email Engagement
Infographic Return Path Email Engagement
 
Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018Infographic Vidyard Video Marketing 2018
Infographic Vidyard Video Marketing 2018
 
Digital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDigital Marketing Best Practices Guide
Digital Marketing Best Practices Guide
 
Content Marketing Solution Study
Content Marketing Solution StudyContent Marketing Solution Study
Content Marketing Solution Study
 
SEO Technology Overview
SEO Technology OverviewSEO Technology Overview
SEO Technology Overview
 
State of Video Marketing 2017
State of Video Marketing 2017State of Video Marketing 2017
State of Video Marketing 2017
 
Sales Enablement Maturity Model
Sales Enablement Maturity ModelSales Enablement Maturity Model
Sales Enablement Maturity Model
 
Public Relations Maturity Model
Public Relations Maturity ModelPublic Relations Maturity Model
Public Relations Maturity Model
 
Email Marketing Maturity Model
Email Marketing Maturity ModelEmail Marketing Maturity Model
Email Marketing Maturity Model
 
Customer Engagement Maturity Model
Customer Engagement Maturity ModelCustomer Engagement Maturity Model
Customer Engagement Maturity Model
 
Formalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To GuideFormalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To Guide
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To Guide
 
Getting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To GuideGetting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To Guide
 
Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideEntering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To Guide
 
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDriving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To Guide
 
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideCalculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To Guide
 
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideLead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To Guide
 
Social CRM Best Practices How-To Guide
Social CRM Best Practices How-To GuideSocial CRM Best Practices How-To Guide
Social CRM Best Practices How-To Guide
 
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideMarketing Resource Management How-To Guide
Marketing Resource Management How-To Guide
 

Kürzlich hochgeladen

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 

Kürzlich hochgeladen (20)

scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 

Marketing Plan Presentation Template 2018

  • 1. 01 Aspiration 02 Situation 03 Objectives 04 Strategy 05 Content 06 Technology 07 Budget 2018 Marketing Plan
  • 2. This marketing plan presentation is made up of seven stages. Each stage was designed to facilitate analysis, planning, and communication of your strategic marketing plan. You will find links to additional Demand Metric tools & templates, which can be used to: How to use this template:  Help you better understand and execute each component of a strategic marketing plan  Facilitate deep analysis of your business to support your recommendations  Give you more confidence when presenting to senior-level stakeholders  Leverage the same tools & templates that our consultants use when doing consulting engagements
  • 3. Enter your vision statement here. If you don’t have a vision statement, use Demand Metric’s Vision Statement Worksheet to create one: https://www.demandmetric.com/content/vision-statement-worksheet MARKETING PLAN Budget Technology Content Strategy Objectives Situation
  • 4. MARKETING PLAN Enter your core values here (see example below): • Social Accountability • Candor • Results-Oriented • Equal Opportunity • Transparency If you don’t have core values, use Demand Metric’s Core Values Worksheet to create one: https://www.demandmetric.com/content/core-values-worksheet Budget Technology Content Strategy Objectives Situation
  • 5. Statistics If you don’t have metrics collected, use Demand Metric’s Key Marketing Metrics Dashboard to start tracking them: https://www.demandmetric.com/content/key-marketing-metrics-dashboard MARKETING PLAN Aspiration Budget Technology Content Strategy Objectives
  • 6. MARKETING PLAN Enter your customer analysis here. You may wish to include information regarding the number of total accounts, lifetime value, satisfaction, retention rates, etc. Following are a few Demand Metric tools to help you with customer analysis: https://www.demandmetric.com/content/customer-engagement-metrics-dashboard https://www.demandmetric.com/content/customer-profile-template https://www.demandmetric.com/content/customer-journey-map-template https://www.demandmetric.com/content/customer-satisfaction-index-calculator https://www.demandmetric.com/content/customer-lifetime-value-calculator Aspiration Budget Technology Content Strategy Objectives
  • 7. MARKETING PLAN Analysis Social Technological Economic Political Trends Conditions Implications Aspiration Budget Technology Content Strategy Objectives
  • 8. MARKETING PLAN Strengths Weaknesses • Describe your key strengths as a business including your core capabilities. • Outline any weaknesses that are currently holding you back from achieving better results. Opportunities Threats • Based on your strengths, outline any new opportunities that your organization is poised to take advantage of. • Document the key risks your organization is currently facing. Aspiration Budget Technology Content Strategy Objectives
  • 9. MARKETING PLAN Use Demand Metric’s Competitive Analysis Tool to analyze your competitive position: https://www.demandmetric.com/content/competitive-analysis-tool Aspiration Budget Technology Content Strategy Objectives
  • 10. MARKETING PLAN Financial Customer Technology & Processes Employee Growth Objectives Programs & Initiatives KPIs and Target Timeframes Situation Aspiration Budget Technology Content Strategy
  • 11. MARKETING PLAN Objective #1 – Generate Enough Leads to Hit Revenue Growth Target Programs, Initiatives and Actions KPIs and Metrics Target Timeframes • Enter programs here • Enter KPIs here • Goal timeframes here Objective #2 – Implement New Marketing Technology Infrastructure Programs, Initiatives and Actions KPIs and Metrics Target Timeframes • Enter programs here • Enter KPIs here • Goal timeframes here Objective #3 – Launch New Product Programs, Initiatives and Actions KPIs and Metrics Target Timeframes • Enter programs here • Enter KPIs here • Goal timeframes here Situation Aspiration Budget Technology Content Strategy
  • 12. Use Demand Metric’s Market Segment Analysis Tool to analyze and segment your key markets: https://www.demandmetric.com/content/market-segmentation-and-analysis-tool Company Size (Revenue) Key Market Segments Market Segment Sizes 100M+ Revenue 5-100M Revenue 0-5M Revenue InternationalMarkets Canada North America Corporate Small Business Small Business 928,247 small businesses in USA, Canada & Australia UnitedStates North America Corporate 1,420,996 mid-sized and large corporations in USA & Canada Australia Australia Corporate Australia Corporate 79,890 mid-sized and large corporations in Australia Objectives Situation Aspiration Budget Technology Content MARKETING PLAN
  • 13. Demographics (who they are) Annual Revenue $100M - $500M # Employees 250-1,000 Industry B2B (healthcare, finance, insurance, tech, manufacturing, pharma) Psychographics (how they think) Culture Open to new ideas and change, flexible and agile in their approach Growth Orientation Focused on growth and testing new ideas that produce increased results Technology Adoption Profile Early adopters of new technologies Behavioral (how they act) Engagement Conduct research and consume lots of content from various sources before making decisions Buying Process Team-based, typically initiated by one department, then moves to a cross-functional team Environment (their situation) Technology Landscape Have implemented Salesforce and a marketing automation platform (Pardot, Oracle, Hubspot, etc.) Geographic Location Based in USA, Canada, UK, ANZ, or Western Europe Alignment with I/T I/T is supportive but allows for solutions to be tested in departments with minimal oversight Objectives Situation Aspiration Budget Technology Content MARKETING PLAN
  • 14. Business Buyer Persona Age 28 Income $45,000/year Experience 5 years in Marketing Education University or College Degree in Business Decision-Making Make decisions quickly Likes & Dislikes Like being active and busy, dislike pushy salespeople and complex software Media Read online daily, have far too many email newsletter subscriptions Habits & Skills Excellent project manager and skilled at working with outside agencies Research Typically get information from reading reviews onilne or talking to peers Technology Skills Uses Microsoft Office but I/T manager makes it difficult to buy new software Buying Power Has sign-off authority for under $1,000 Purchasing Process Reviews products, discusses with team and makes purchase with credit card Technical Buyer Persona Age 36 Income $75,000 per year Experience 10 years in Information Technology Education University Degree in Computer Science Decision-Making Doesn't like to make decisions quickly Likes & Dislikes Dislikes end users who violate security policies Media Online forums with techies, virtual conferences, technology analyst reports Habits & Skills Very organized and tech savvy, not the best communicator Research Posts questions on forums, reads whitepapers, contacts reference clients Technology Skills Runs the datacenter and network for the business Buying Power Can authorize purchases up to $5,000 Purchasing Process Identifies trends, researches solutions, requirements, vendors demos, contracts Objectives Situation Aspiration Budget Technology Content MARKETING PLAN
  • 15. For: Product is: Ideal for: Better than: Because: KeyCriteria Identify ideal market segment. Provide concise description. Describe best use or application for product. Identify primary competitor or competing approach. Cite differentiation and other evidence to back up your claim of superiority. OurProduct Use Demand Metric’s Positioning Statement Worksheet to help you craft your statement: https://www.demandmetric.com/content/positioning-statement-worksheet Objectives Situation Aspiration Budget Technology Content MARKETING PLAN
  • 16. Use Demand Metric’s Pricing Strategy Template to determine your approach to pricing: https://www.demandmetric.com/content/pricing-strategy-template Economy Penetration Skimming Premium Objectives Situation Aspiration Budget Technology Content MARKETING PLAN
  • 17. Use Demand Metric’s Customer Journey Map to document your typical customer journey: https://www.demandmetric.com/content/customer-journey-map-template Objectives Situation Strategy Aspiration Budget Technology Content MARKETING PLAN
  • 18. Use Demand Metric’s Buying Process Stage Template to align your buying/sales process: https://www.demandmetric.com/content/buying-process-stage-template Buyer Stage Need Discovery Consideration Decision Advocacy Description Identification of problem or business opportunity Search for solutions to problems/opportunities Assess alternatives and gather info on solutions Goal is to purchase the product/service that satisfies the need Did the purchase accomplish its objectives? Action Buyer becomes aware of a problem or opportunity Buyer finds our solution and competitive solutions Buyer evaluates solutions & enters into “trials” Buyer must make decision to purchase a solution Buyer reviews product or service and becomes a product/service enthusiast Questions Do I need this? What are my requirements? What differentiates you from your competitors? Is this solution easy to use? How long will it take? How can I prove a Return on Investment? Is the solution providing value? Duration 1 Day 30 Days 30 Days 15 Days On-Going Influencers Thought Leaders, Blogs Thought leaders, review sites, customers, competitors Customer service, Marketing IT, Marketing, Sales Customers, Internal departments Seller Action Provoke Educate Explain Reassure Renew Content Build "need" into key messaging. Write problem and solution blog posts. Infographics Blog Posts Viral Videos Analyst Reports eBooks Webinars Case Studies Demo Videos Pricing Sheets ROI Calculators Business Cases Testimonials Satisfaction Survey New Releases Contests Sales Process Prospecting Qualification Demo Proposal Contract Objectives Situation Strategy Aspiration Budget Technology Content MARKETING PLAN
  • 19. Use Demand Metric’s Marketing Calendar Template to build your content calendar: https://www.demandmetric.com/content/marketing-calendar-template-2017 Objectives Situation Strategy Aspiration Budget Technology Content MARKETING PLAN
  • 20. ATTRACT ENGAGE CONVERT TRANSACT CUSTOMER SUCCESS Online Advertising & SEO Social Media & PR Predictive Analytics Website, Blog & Chat Content & Landing Pages Video A/B Testing, UX Marketing Automation CRM & Data Enrichment Sales Enablement Webinar/ Screenshare Proposal/CPQ Customer Support Customer Advocacy Online Community Use Demand Metric’s Marketing Technology Research to learn more about technology solutions: https://www.demandmetric.com/content/technology-research-learn-about-key-marketing-technologies Objectives Situation Strategy Aspiration Content Budget Technology MARKETING PLAN
  • 21. Budget Objectives Situation Strategy Aspiration Use Demand Metric’s Marketing Budget Template to build your budget: https://www.demandmetric.com/content/marketing-budget-template Budget Categories Total Budget Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Software $85,000 $15,000 $15,000 $15,000 $15,000 $1,000 Public Relations $35,500 $500 $20,000 $100 $50 $20 $25 $50 $75 Advertising (print) $12,000 $300 $600 $200 $40 Advertising (online) $60,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 Content Production $36,000 $500 $30,000 $500 $1,500 $1,000 $500 Events $180,000 $20,000 $40,000 $1,000 $500 Agency Fees $240,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 Contact Lists $36,000 $12,000 $2,000 $300 General Admin $15,000 $50 $340 $2,000 $400 $200 $50 $200 $20 Consulting $25,000 $0 $10,000 $5,000 $1,000 $10,000 Totals $724,500 $73,350 $140,340 $49,600 $42,200 $25,550 $26,570 $26,240 $36,025 $25,070 $25,575 $26,500 $20,000 Technology Content MARKETING PLAN