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3. Demand Metric: Partnership Marketing Platforms
WHY DEMAND METRIC
"We founded Demand Metric to give senior marketers the tools, information and
expertise they need to rapidly deliver and demonstrate value.
The marketing profession has been turned upside down in the past ten years, and now more
than ever leaders need to prove value, implement and manage complex technology, and adapt
to change in a world where buyers control more of the sales process than ever before.”
- Jesse Hopps, Founder & CEO
4. Demand Metric: Partnership Marketing Platforms
ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals,
CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies,
training, and a library of 500+ tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team
and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000.
Demand Metric members leverage the following resources:
§ Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics.
§ Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc.
§ Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment.
§ Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients.
§ Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners.
§ Executive Council – peer-to-peer executive roundtables and benchmarking programs.
5. Our Clients – Partial List of our 1,000+ Corporate Clients
7. Demand Metric: Partnership Marketing Platforms
SPONSOR MARKETING OUTLOOK RESEARCH STUDY
Annual Marketing Priorities & Outlook Study Report
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Annual Outlook Study – 500-2,000 participants (leads)
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Co-Sponsorship – sponsor with other market leaders
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Investments – find out budgets for various line items
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Priorities – what are marketers working on next year?
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Budget & Staffing – how will departments be organized
8. Demand Metric: Partnership Marketing Platforms
SPONSORED RESEARCH & BENCHMARKING STUDIES
Benchmark Study Reports – Great for Press Pick-Up
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Primary Research – 300-700 study participants (leads)
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Benchmarking – compare your company with your peers
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In-Depth Analysis – 20+ page reports to share findings
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Best Practices – insights from ‘world-class organizations”
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Charts & Graphs – 10-20 charts to visualize study results.
9. Demand Metric: Partnership Marketing Platforms
RESEARCH STUDY COMPANION INFOGRAPHICS
Infographics – Visualize Research Study Data
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Data-Driven – based on multiple data sources & stats
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Visual – great format for visual learning styles
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Quick to Scan – review in less than 5 minutes
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Shareable – post on your blog or share with colleagues
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Well Designed – high-end professional graphic design
10. Demand Metric: Partnership Marketing Platforms
SPONSORED WEBINARS – JOINT OR ANALYST ONLY
Analyst Webinars – Thought Leadership Content
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Participate – speak, host or invite a customer to a panel
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Action-Oriented – aligned with our tools & resources
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Practical – focused on how to implement in real-world
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Expert Instructors – facilitated by our Research Directors
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On-Demand – licensed recordings for 1 year
11. Demand Metric: Partnership Marketing Platforms
LICENSED ANALYST RESEARCH
How-To Guides – Great for Lead Nurturing
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Hot Topics – stay current on trends in Marketing
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Executive Summary Format – quick to read (3-10 pages)
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Action Plans – link to tools, templates & resources
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Thought Leadership – written by industry experts
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Practical Unbiased Advice – make smarter, faster decisions
12. Demand Metric: Partnership Marketing Platforms
CONTENT SYNDICATION
Whitepapers & Guides – Dedicated Email Sends
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Lead Generation – 300-1,000 Clicks Per Send
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Extend Reach – send to our list of 150,000+ marketers
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Link to Landing Pages – direct links to your landing pages
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Design Control – we drop in your HTML creative
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Consistent – reach our community on a quarterly basis
13. Demand Metric: Partnership Marketing Platforms
CONTENT SYNDICATION
Whitepapers & Guides – Dedicated Email Sends
§
Lead Generation – 300-1,000 Clicks Per Send
§
Extend Reach – send to our list of 150,000+ marketers
§
Link to Landing Pages – direct links to your landing pages
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Design Control – we drop in your HTML creative
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Consistent – reach our community on a quarterly basis
18. Demand Metric’s Executive Advisory Council Members
Jeanne Hopkins, CMO
Continuum
Cecille Reilly, Director
NetApp
Joe Brooks, VP Marketing
Burns & McDonnell
Dyke Hensen, SVP Marketing
Vree Health
Andrew Green, Director
Life Technologies
Ed Harnish, VP Marketing
GFI Software
Lisa Glispy, Dir. Marketing
Stanley Black & Decker
Robin Caputo, CMO
Datavail
Ken Falkowitz, SVP
Kimble Chase
Sandra Bell, CMO
First American
Mark Daniels, VP Marketing
Sika China
Bonnie Bird, Dir. Marketing
Ciber
Doug Curtis, VP Marketing
Dometic Marine
Suzanne Carawan, CMO
HighRoad Solution
Christine Marks, Director
PCLS
19. Demand Metric: Partnership Marketing Platforms
EXECUTIVE MARKETING ADVISORY MEMBERSHIP
Advisory Membership – Research, Tools & Advice
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Research – unlimited access to 7 years of our research.
Download from hundreds of How-To Guides, Best Practices
Reports, Benchmark Reports, & Vendor Profiles. (10 users)
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Tools & Templates – download from our bank of 500+
premium-quality calculators, analytical tools, assessments,
budgets, checklists, business cases, RFPs and more…
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DM University Training – learn on-demand with our training
courses and eWorkshops on key marketing topics.
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Monthly Research Director Advisory Calls – work on your
key projects with our ‘Dream Team’ of marketing experts
and industry luminaries. (3 hours per month)