2. Market Creation Group MCG is... A strategically creative marketing firm For a technology world of emerging and large companies who want new ideas and innovative marketing.
3. Market Creation Group We do these six things really well Interactive Demand Gen Web & Corporate Design Market Research & Strategy Messaging & Copywriting Strategic Marketing Product Marketing Search & Social Media
16. "When VisionTEK needed marketing assistance for our largest tradeshow event of the year we turned to MCG, and they delivered. In a few short weeks, MCG developed a comprehensive marketing plan, implemented a direct mail campaign and built a dynamic, database-driven website for us. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality. " - Frank Traylor, President/CEO, VisionTEK Product Launch Capabilities Countdown: Why Companies Hire MCG: #7 Dedicated resources are not impacted Generate great ideas for launching and promoting Collateral Development (with message development) Demand Generation Programs for new product launches Laser focus on ROI
17. “We are pretty demanding on our partners at Level 3, and the Market Creation Group delivers flawlessly. We confidently rely on them to provide a range of marketing services from strategic consulting to tactical campaign execution. They are consistently on time and on budget for their deliverables to us. I would recommend the Market Creation Group highly to anyone in the technology or telecommunications marketing space.” -Barbara Dondiego, VP Marketing, Level 3 Communications Overall Product Marketing Expertise Countdown: Why Companies Hire MCG: #6 Message Development Collateral Development Site Development Campaign creation Laser focus on ROI
18. Focus on Demand Generation Countdown: Why Companies Hire MCG: #5 Sales Driven Marketing (not just conversions but more on results) SEO/PPC Online creative expertise Cost-effective demand generation programs for maximum impact Closely watch new opportunities and Pipeline acceleration programs Laser focus on ROI
19. Countdown: Why Companies Hire MCG: #4 Web Design that nails it Integration with data-driven systems Marketing Automation, CRM systems, other proprietary Balance of look/function/navigation
20. “I would highly recommend the MCG team to other companies in need of marketing services, web design and web development.” -Frank Traylor, President/CEO, VisionTEK Advanced Integration Experience Countdown: Why Companies Hire MCG: #3 Complex Demand Generation Tools Marketing Automation Systems such as: Eloqua, Manticore, Neolane, Marketo Integration with CRM systems (Salesforce.com, others)Integration with back-end systems: Integration with back-end systems: CMS: Drupal, WordPress, Custom Development Other Databases
21. Countdown: Why Companies Hire MCG: #2 Ability to take complex technology concepts and capabilities and turn it into a Human-Focused Story Brand Development | Message Development
33. Market Creation Group Our Customers Tell the Best Story “We had a significant amount of planning and work, and very little time to get our company launched to market. The Market Creation Group provided just the right amount of strategic planning and execution abilities to get us launched successfully, and get our company into the market!” - James Hietala, Director of Product Marketing, ControlPath “MCG is smart, and brings a deep knowledge of marketing. They understand the needs of early stage companies, and can help prioritize strategy, tactics and budgets, knowing that they typically face significant demands without never-enough resources. We have worked with MCG on different projects, and MCG consistently translates complicated technology into clear, understandable and compelling messages.” - Norman Birnbach, President, Birnbach Communications
37. The Details Setting the Stage - The Strategy The most effective way to spend limited marketing dollars is to understand the world in which your prospects and customers play. Market Assessment Customer Analysis Metrics Implementation Segmentation Market Analysis Determine the Definition of a Qualified Lead Build-out of Marketing Plan Determining the right Marketing Mix Competitive Assessment Targeted and Measured Demand Generation Channel Marketing
38. The Details Building the Story Want prospects to connect with you, your product, services, brand or know-how? You must have a cohesive story to tell. Demand Generation Framework Brand Development Messaging Platform Positioning Strategy Competitive Differentiators Determine Lead Qualification Levels Routes for Marketplace Outreach Product Launch Plans Influencer Programs (Analysts & Bloggers)
39. The Details Telling the Story – Creative & Content The right framework, execution and tools drives new opportunity to your front door. Demand Generation Tool Development and Design Direct Mail Sales Tools and Collateral Search Engine Marketing Web Banners Case Studies Custom Business Card CD’s Complete Website Design and Development Website Re-Designs Micro-sites and Landing Pages Interactive Demos Contest Development Web and Print Design Brand Identity
