In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.

4. If you've recently walked past your
local Zara, noticed an empty store
window, and asked yourself what the
hell was going on, well, prepare to grab
your smartphone. On Thursday, the fast-
fashion retailer announced that it has
introduced an augmented reality
experience at seven of its United States
stores (120 worldwide), which aims to
engage its consumers in an entirely
new way.
After downloading the Zara AR
app (from either iTunes or Google Play),
customers can point their phones at the
aforementioned shop window, as well
as "via in-store podiums, on boxes they
receive delivering online purchases and
via dedicated images at zara.com,"
Zara Is Changing How We Shop
Through Augmented Reality

5. Campari has launched a new campaign
to push the brand in the US
marketplace. "Go A Sip Beyond,"
directed by Arnaud Boutin, tells the tale
of a spirit that offers more than
taste. "With American’s current
obsession with bitter flavors in the
form of coffee, IPA beers, brussel
sprouts, and Negroni cocktails, it’s the
perfect time to raise awareness for
Campari and immerse drinkers in our
world," said Richard Black, VP of
marketing at Campari America.
Campari to expand brand
reach outside of Europe

6. MGM Resorts International has released a
collection of reimagined wedding songs for the
LGBTQ community for a new campaign. Six
newly-recorded versions of iconic songs give
same-sex couples a soundtrack for their own
love stories and feature pronouns changed to
reflect the world of LGBTQ relationships. "We
believe projects like this will help all of us reach
a point where seeing the world through the
lens of people who happen to be different from
us becomes natural and commonplace," said
Phyllis James, MGM Resorts’ chief diversity and
corporate social responsibility officer.
MGM Resorts release
reimagined love songs for
LGBTQ community

7. For those of the canine persuasion, walking isn’t just a
form of exercise. It’s a way of life.
And you know dog owners are the Helicopter Park Slope
Parents of the pet world who insist on overseeing every
little aspect of their pooches’ daily routines. So Rover.com,
an online marketplace for pet care professionals (like
TaskRabbit or even Uber, but just for the furry
ones) wants to reassure you that its people understand.
This new campaign emphasizes the key elements of a
successful dog walk: fun and style. The two go together
like globs of peanut butter and joint supplement pills.
You can watch the video from here:
https://www.youtube.com/watch?v=umlfvg29Rzc
sassy 'Walk It Out' campaign
for dog-sitting service Rover

9. This innovative solution launched in April
2017 is now taking on a new dimension.
Driven by a shared ambition - to facilitate
everyone’s daily lives - Auchan Retail,
Boulanger and Leroy Merlin have teamed
up to create the most extensive
ecosystem of interoperable connected
devices for smart homes. The Enki platform
is currently available across 20 brands
and 137 devices, soon to be expanded to
more than 35 brands and 200 objects from
the end of 2018. And this is just beginning.
Auchan Retail, Boulanger and Leroy Merlin
have a long-term vision to help Enki grow.
Enki, the case that connects
Leroy Merlin Auchan and
Boulanger for the first time

10. The Shinsegae subsidiary has dubbed the
carts Eli. Two of them are running at the
firm’s warehouse-style supermarket
Traders in Hanam, just southeast of Seoul,
for four days.
According to E-Mart, the cart automatically
follows shoppers, helps them browse
items and allows them to pay directly via
the machine with credit cards or
Shinsegae’s mobile payment application.
E-Mart tests autonomous
shopping carts near Seoul

11. Whole Foods, Sprouts Farmers Market, and
Trader Joe's have become obvious places to
shop organic, GMO-free groceries. But what
about a quick stop for a healthy snack, sans
check-out line?
The Goods Mart, founded by Los Angeles-
based publicist Rachel Krupa, is updating the
traditional convenience store model by
providing over 300 good-for-you products
absent of artificial flavors and growth
hormones. Inspired by the gas station that
served as her family's stop for staples and
social catch-up, Krupa opened the 900 square
foot market on Sunset Boulevard in Silver Lake
this week.
What Does a “Healthy 7-Eleven”
Look Like?

12. Walmart announced on last month it’s
beginning to test new technology that arms
store staff with mobile devices for checking
out customers from the floor. The devices will
first be put into use in Walmart’s “Lawn &
Garden Centers” in more than 350 U.S. stores,
where there’s the most need for a mobile
checkout experience like this.
Before, customers shopping for items like
mulch, soil or flowers may have had to go
inside the physical store to pay for their Lawn
& Garden purchases, which was often
challenging due to the size and weight of
these items. Now, they’ll be able to pay on the
spot with store staff’s help.
Walmart LaUNCHES
‘Check Out With Me’!

13. Swiss supermarket chain Migros has
launched a new social shopping platform,
called Amigos. Through this platform, Migros’
customers get connected with people who
like to receive packages and earn some
money by bringing the products to the
original customer.
The pilot project started in the Zurich and
Berne area last Friday with the possibility
for consumers to become a bringer at
Amigos. They can download the Amigos app
in the Google Play Store or Apple Store and
register with their Migros login. From 23
April, customers can enter their purchases
at Amigos.ch, after which the project can
really start.
Migros platform Amigos
connects customers
with bringers

15. Just months after its successful in-store
launch of Google Home, Google's first
connected smart speaker, Fnac Darty
announces the rollout of demo areas for
Google products in all its stores
All Group stores will now have demo
areas for Google products and services.
All Fnac and Darty customers will be able
to explore the Google universe in hands-
on areas ranging from 10 to 50sq.m. and
featuring the possibilities offered
by Google Assistant (Google's smart
personal assistant, loaded on many
devices such as the Google Home smart
speaker or compatible smartphones) and
its ecosystem.
Fnac Darty announces strategic
partnership with Google

16. In a joint effort to fight for childhood,
Harrods, NSPCC and Cadogan Estates
introduces Fashion Re-told, a pop-up of pre-
owned luxury items.
Harrods has launched what is dubbed as
“the world’s most glamorous pop-up shop,”
in aid of its long-standing charity partner
NSPCC.
Harrods to Unveil Luxury
Charity Pop-up Store

17. Waitrose is launching a new brand
campaign that puts the focus of its
advertising back on food and cooking.
The ‘Beautifully Simple’ campaign, The
campaign aims to inspire customers to
cook more often using a small number
of fresh ingredients to create
everyday meals.
Waitrose puts focus
back on food

18. Convenience retail chain Spar
International has opened its inaugural
cashless grocery store at
the Hogeschool Utrecht
University campus in the Netherlands.
Shoppers have the opportunity to pay
for goods without visiting a cash
register, and can instead use the newly
tech-enabled Spar University mobile app.
Spar International unveils
cashless store

19. Starbucks debuted voice-enabled
ordering in South Korea by integrating
with Bixby, Samsung’s intelligent
assistant that works on newer
Samsung Galaxy devices, according to
a statement. With the launch,
Starbucks Coffee Korea is the first
merchant to use Bixby for end-to-end
ordering and payment.
Starbucks debuts voice
ordering on Samsung's
Bixby in Korea

21. Tenor is now going to exclusively power
GIF searches in LinkedIn messaging after
Google a few weeks ago, adding yet
another service to its already pretty large
portfolio of messaging platforms.
LinkedIn adds another component to that
Swiss army knife, and it also gives Google
another entry point to a different platform
when it comes to some variation of GIF
search.
GIF SEARCH IS COMING TO
LINKEDIN MESSAGING

22. Instagram is building its own data
portability tool which will allow users to
download a copy of everything they’ve
ever shared on the platform, similar to
how Facebook’s download your
information tool works.
The tool could help Instagram users
monitor how much of their data is on the
platform. It will also help Facebook, which
owns Instagram, comply with the
forthcoming European data privacy
rule, General Data Protection Regulation
(GDPR), which will require all data to be
portable.
Instagram will soon let users
download a copy of their data

23. Snapchat is giving advertisers the ability to
sell products with custom augmented reality
(AR) lenses, which users can add to selfie
photos and videos.
Shoppable AR lenses are currently being
piloted by four different brands, including
Adidas, Clairol, STX movie studio, and the
developer of Candy Crush.
Snapchat Integrates Shopping
Ads Into AR Lenses

24. Spotify announced that it has acquired
the music licensing platform Loudr, which
offers products and services that allow
content creators, aggregators, and digital
music services to identify, track and pay
royalties to music publishers. Proper
licensing and royalty payments have
been a difficult issue for Spotify over the
years.
The company has faced multiple copyright
infringement lawsuits from music rights
holders – including, most recently, a $1.6
billion dollar suit from Wixen Music
Publishing, which represents artists like
Tom Petty, Missy Elliot, Stevie Nicks and
Neil Young.
Spotıfy acquıres musıc
licensing platform loudr!

25. These Instagram updates just keep
getting better. Last month, the popular
social media app announced it would
be making moves back to
the chronological news feed we all
know and love, and it had tested out
a reposting feature just a couple days
before that would make those regram
apps obsolete. This latest feature is
yet another bid at making sure you
never leave Instagram, and it's
designed specifically for those who
use the app as their main selfie
method.
Instagram gets Its Own
Portrait Mode

26. Facebook Stories may not have reached
the heights of Instagram or Snapchat
when it comes to things like people
actually using the feature, but that isn’t
stopping the social media company
from continuing to add to it. Now, it’s
adding a new AR doodling feature and
Instagram’s looping Boomerangs.
Facebook Stories update adds
AR doodles and Instagram’s
Boomerang

27. So Facebook finally decided to test pre-
rolls in early 2018. Now Facebook says
those tests are going well enough that
the company will start running pre-roll
video ads in more places — including
videos that appear in search results or
on publisher Pages.
Facebook still isn’t putting pre-rolls in
News Feed, but it might. If they work
better than the company’s mid-roll ads —
think commercials that pop up in the
middle of a video — Facebook could
certainly roll them out more broadly.
Facebook used to hate
pre-roll video ads. Now
it’s changing its mind

28. Instagram’s setting page lists a feature
where users can toggle “Hide
Inappropriate Comments” to hide
offensive comments on Instagram.
On web, the Instagram settings option
reads “Hide Inappropriate Comments”
versus the native app’s message “Hide
Offensive Comments.” The description
text below the title is even more
dissimilar.
However, there’s a deeper, functional
issue.
The Offensive Comments toggle doesn’t
actually sync across platforms.
Instagram Has a Settings Bug

30. A new PVRR (Pet Virtual Reality Research)
technical brief targets the hundreds of
millions of global kitties who might enjoy a
romp through a virtual playscape.
Of course, this may all sound silly to us right
now, but wait a few years and household
pets may well while away lonely days at
home being fed by robots and goofing off
inside simulated playscapes. According to the
PVRR brief: dogs are the next target
audience, so: stay tuned, canine fans!
Cat VR: Feline Virtual
Reality Technology

31. Gesture interface company Leap
Motion is announcing an ambitious,
but still very early, plan for an
augmented reality platform based on
its hand tracking system. The
system is called Project North Star,
and it includes a design for a
headset that Leap Motion claims
costs less than $100 at large-scale
production. The headset would be
equipped with a Leap Motion sensor,
so users could precisely manipulate
objects with their hands — something
the company has previously
offered for desktop and VR displays.
Leap Motion designed a $100
augmented reality headset:
NORTH STAR!

32. In a paper published in Science
Robotics, researchers from Nanyang
Technological University in Singapore
describe how they instructed a pair of
industrial robot arms to put together a
Stefan chair from Ikea “with no special
provisions for robotic assembly.” The arms
used 3D cameras to identify and track
individual pieces, and force sensors to
make sure they weren’t crushing anything.
All in all, assembly of the chair took around
20 minutes. So, not as fast as a human, but
not too shabby.
IKEA’nın mobİlya
kurulumu yakında
robotlara emanet!

33. The Nebu telescope takes on the
spherical form of the very celestial
bodies it’s designed to observe! As
sculptural as it is functional, this
modern twist on the telescope
provokes the imagination as both a
decorative piece and as a tool for
heavenly exploration. The shape
actually takes inspiration from the
original Astroscan of the 1970s. The
user experience is also similar in
that they can freely move around
the telescope to achieve the desired
angle and position thanks to the
versatile, moving base.
ONE OTHERWORLDLY
TELESCOPE

34. This little robot listens to what goes on in
your life and helps to keep you connected
with your friends.
Fribo operates by listening for what’s called
“living noise,” which is all of the stuff in your
home that makes noise besides you. The
robot’s voice recognition is minimal (and it
doesn’t record voices), so it’s much more
private than something like Alexa. It’s also
smarter in many ways, with the ability to
understand what’s going on in its
environment just by listening.
Fribo: A Robot for
People Who Live Alone

36. The Wayback project recreates
coronation day in 1953 on 3D film
using actors, period costumes and
props, right down to fish-paste
sandwiches. The effect is to bring
back vivid memories for those
struggling with the present
virtual reality is taking
dementia patients back to
the future

37. Italian architect Carlo Ratti has created
an internet-connected writing robot that
is able to draw and erase images on
any surface.
The small Scribit robot allows users to
personalise their walls with digital
artworks. It will be unveiled at this
year's Milan design week, taking place
from 16 to 25 April 2018.
Requiring just two nails and a power
plug, the device can be installed in less
than five minutes. It then uses inbuilt
engines to move, draw, erase and re-
draw new content a limitless amount of
times.
scribit turns walls into
"digital content canvases"

38. The device, called AlterEgo, can
transcribe words that wearers
verbalise internally but do not say out
loud, using electrodes attached to the
skin. "Our idea was: could we have a
computing platform that's more
internal, that melds human and
machine in some ways and that feels
like an internal extension of our own
cognition?" said Arnav Kapur, who led
the development of the system at
MIT's Media Lab.
Device That Can 'Hear' Your
Internal Voice

39. Albert Heijn, Netherlands's largest
supermarket chain, has developed a
mobile application that will make it
easier for customers to shop. In the
testing process that will begin in
Hoofddorp, the town of 73,000
residents of the country next month,
the application will show where the
products of the users' shopping lists
are located in the store.
An application that makes
products easy to find from
Albert Heijn!

40. When you go to a restaurant you
did not go to before or you want
to try a product you have not
ordered before, you often do not
know what you will encounter.
Kabaq brings food to the digital
world using virtual and artificial
reality technologies, and saves
you from this problem and makes
it easy to select food by scanning
the food in 3D format.
Local KABAQ’s Snapchat
Integratıon: Bareburger!