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Essential SEO + Link Building<br />Martin Reed, SEO Strategist<br />
It’s all about links!<br />
Ranking Factors<br />Relevance (context)<br />Search for cars brings car related websites<br />Importance (links)<br />How...
Ranking Factors: Relevance<br />Content<br />How search engines “interpret” your site<br />Writing language, use of phrase...
Technical Aspects<br />On-site signals:<br />Page Titles    	<title>Page Title</title> <br />Headings      	<h1>Heading 1<...
Ranking Factors: Importance<br />Reputation & Trust<br />Who links to your site?<br />Context<br />How others link to you?...
Voting System<br />VOTE<br />Linker<br />Linked<br />Every link is a vote from one site to another:<br />When you link to ...
Link Quality<br />Not all links are equal:<br />SITE A<br />YOU<br />SITE C<br />
Link Quality & Quantity<br />Number of outgoing links on site that links to you affects the link value. Less is better.<br...
No Follow?<br /><a rel=“nofollow” href=“http://example.com”>anchor text</a><br />Nofollow = No trust = No vote<br />META, ...
Anchor Text<br /><a href=“http://example.com”>????????</a><br />Target phrases: you want to be found for<br />Relevant to ...
What to Target?<br />Phrase Research<br />Adwords Keyword Tool<br />‘Exact’ match filter<br />Competitors<br />Google/Yaho...
Let’s get some links!<br />
Link Acquisition Methods<br />Learn more about your existing links<br />Google Webmaster Tools:<br />Your website on the w...
How to get links?<br />
Your Current Links<br />Oh, nice!<br />
Why did these people link to me?<br />Analyse and understand your links<br />Discover most linked content<br />Find new li...
Self-Generating Links<br />“Link to us” page:<br />Encourage linking to your site.<br />Take control of how people link to...
Link Opportunities<br />Business relationships<br />Testimonials, reviews, media releases<br />Design company, hosting com...
Link Opportunities<br />Your clients<br />Media release<br />Footer ‘tag’<br />Example: Friendly<br />
Link Opportunities<br />Events you sponsor<br />
Link Opportunities<br />Events you speak at<br />
WordPress optimisation<br />
Technical Aspects<br />Page Titles    	<title>Page Title</title> <br />Key phrase for the page first<br />Headings      	<...
Meta Description<br />Call to Action (CTA)<br />‘Sell’ the website to the visitor<br />
Platinum SEO Pack<br /><ul><li>Similar: All in one SEO Pack, WordPress SEO
Key features:
Canonical tag
Override page title & META description</li></ul>Essential Plugins<br />
Essential Plugins<br />Google XML Sitemaps<br /><ul><li>Tell the search engines what is on your website and where</li></li...
Helps spread the link juice to your deep pages</li></li></ul><li>Google Analytics for WordPress<br />- You don’t have to u...
Essential Plugins<br />SEO Smart Links<br /><ul><li>Automatic internal linking</li></li></ul><li>Essential Plugins<br />SE...
Keyword rich URL</li></ul>From: 	/what-you-can-do-immediately-for-higher-rankings<br />To: 	/immediately-higher-rankings<b...
Essential Plugins<br />Tynt.com For WordPress<br />-	Automatically credit source when text is copied from your website<br />
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Link Opportunities<br />Events you sponsor<br Essential SEO + Link Building

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Link OpportunitiesEvents you sponsor

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