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Introduction to social impact assessment

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The presentation was from the Business as Mutual conference held at Anglia Ruskin University on 12th September 2012. To find out more visit www.businessasmutual.co.uk

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Introduction to social impact assessment

  1. 1. Introduction to Social Impact Assessment Andy Brady and Elaine McCorriston Lord Ashcroft International Business School Anglia Ruskin University
  2. 2. ROAD MAP• What is SIA?• Why should you undertake it?• What should you measure?• How to measure it• One way to do it• Reporting impact
  3. 3. Social Impact AssessmentA process that seeks to measureorganisations’ delivery of identifiedsocial, environmental and economicoutputs, outcomes and impacts
  4. 4. BIG OILWe are NOT bothered about impact! So ci al ac co un ti n g We are!
  6. 6. PROVE AND IMPROVEAn organisation that is able to establish and explainits impact will have a strong foundation both forcommunicating its work, and also managing it toachieve the greatest possible impact(Principles of Good Impact Reporting)
  7. 7. PROVINGThe Co-operative Bank estimated 30% of its profitswere as a result of its ethical stance (www.cooperatives-uk.coop)Who is interested in your social impact?• Customers• Funders• Stakeholders
  8. 8. IMPROVINGManagement were able to get a complete picture ofhow and to what extent the programs weredelivering social impact and learn what they couldchange to increase their impact. (www.thesroinetwork.org)•Clarifies objectives• Sees where improvements are needed• Gains 360° input from stakeholders
  9. 9. WHICH ONE?At least 25 different methods!
  10. 10. RELATED PROCESSES/TOOLS• Achieving Better Community Development (ABCD)• Co-operativesUK Key Social and Co-operative Performance Indicators (KSCPIs)• Development Trusts Association (DTA) Healthcheck• Eco-mapping• LM3 – Local Multiplier 3• Practical Quality Assurance System for Small Organisations (PQASSO)• Prove It!• Social Enterprise Balanced Scorecard• Social Firm Performance Dashboard• Social Return on Investment (SROI) (‘Proving and Improving: a quality and impact toolkit for social enterprise’, www.proveandimprove.org )
  11. 11. Social Return on Investment• SROI is a form of social accounting which aims to analyse the impact of a policy, project or activity for the range of stakeholders involved in it• Gives a value to impacts with no market value• There are currently two types of SROI: evaluative and forecast
  12. 12. SROI ExperienceUndertaken 4 SROIs - evaluative•Families in Focus, Essex•Catch 22•Shoreditch Trust’s Blue Marble Training•Hertfordshire Community Meal’s Mealson Wheels Service
  13. 13. Lessons learnt (1)Establish a realistic scope or analysis•Be clear about what is to be included – Range of activities – Time period – Audience•Realistic about resources available – Who will do the work? – How much stakeholder contact do you already have?
  14. 14. Lessons learnt (2)Good stakeholder engagement is crucial•Be clear about who your stakeholders are – Document why or why not they are relevant – Are you in touch with who your stakeholders are?•Establish a stakeholder engagement plan – Capture views on what change outcomes has happened for them – Quantify the outcomes
  15. 15. Lessons learnt (3) Financial proxies • Look at ones used before • Research • Ask stakeholders - revealed preference • Cost saving /value created. • Value is subjective • Do not over claim impact • Deadweight/ attribution/ displacement/ drop off
  16. 16. Lessons learnt – Be clear about the story of change is for your stakeholders – Record everything that you do. – Record why every decision has been made – Be conservative with your figures – Allow lots of time (or get help) – Reference well – Join the SROI network www.sroinetwork.org
  17. 17. REPORTING YOUR IMPACT1 Principles of how to report• Clarity• Accessibility• Transparency• Accountability• Verifiability• Proportionality
  18. 18. REPORTING YOUR IMPACT2 Principles of what to report• Clear purpose• Defined aims• Coherent activities• Demonstrated results• Evidence• Lessons learned
  19. 19. Contact details 3rd Sector Futures Anglia Ruskin University 0845 196 68883rdsectorfutures@anglia.ac.uk www.3rdsectorfutures.co.uk