2. PRODUCT DESCRIPTION
FANDANGO EVENTS is a new feature on the Fandango mobile app for individuals and
groups who want to discover and attend concerts and other events.
It highlights a variety of popular local events, allows users to securely purchase tickets,
and provides the convenience of an e-Ticket.
Unlike Ticketmaster, an individual can reserve seats for a group and enable each
individual to purchase their seat separately.
Thursday, October 31, 13
3. KEY SCREENS AND FEATURES
PROTOTYPE LINK
https://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview
Find Seats
Back
GOING WITH FRIENDS?
LIST
1. SELECT SEATS
X
Cancel
Oakland, CA, US
Tue, 9/24/2013
-
5
PRESS HERE
AND SAY YOUR NAME
Backstreet Boys in Oakland
Oakland, CA, US
Tue, 9/24/2013
LIST
5
Going with
Section
>
Row
Avail
1
Jeff Goats
Section
Section 1
25
5
$35
>
Linda Steel
1
Price/ticket
$35
Jake, you are all set!
The venue accepts Mobile tickets.
1
Section 2
25
5
$50
>
Howard Baker
1
Tickets assigned
Thursday, October 31, 13
Qty
2
Price/ticket
5
Spotlight
Next
25
Ticket(s)
You
3. YOU ALL WILL HAVE
20 MIN TO BUY ONCE
THE SEATS ARE ADDED
TO THE CART
Row
Section 1
Edit contacts
Maximum 15
2. INVITE FRIENDS TO
BUY INDIVIDUALLY
Your ticket
Invite your friends
+
SEATS?
Go with Friends
5 seats for your group
Backstreet Boys in Oakland
Venues
Events
Account
Search
Send
FIND OUT ABOUT OUR FANDANGO
BUS SERVICE BY CLICKING NEXT
5. DESIGN RESEARCH
Method:
Online survey + in person interview = 60 people
Findings:
Facebook
Easy
Radio
Group outings
Ticketmaster
Texting
Email
StubHub
Venue
Word of Mouth
Opportunities Identi!ed:
Buying tickets and dealing with the hassle of splitting the cost of
tickets, distributing them, and then getting to and meeting up at
the events were big pain points.
Thursday, October 31, 13
7. PERSONAS
COREY
I NEED time with my girlfriends.
Amidst the diaper changes and 6 AM Skype calls with her design team
in London (she's a Digital Project Manager at an Ad Agency), she still
has that need to get crazy at a country concert with her close friends.
She wants more free time away from her busy schedule. iPhone user.
Evening Ritual
After putting her baby to bed, Corey watches some of her favorite TV
shows (Dancing with the Stars, Homeland) with her husband.
Goals when planning events
Find out who's going and when
Discuss the possibility of sharing a sitter (if husbands are joining)
Figure out how we're getting to the show, which is likely at a Stadium
Key Characteristics
Has little free time to socialize online.
Uses email to coordinate outings with friends.
Has two boys, Alexander (6) and Bodie (2).
Health-conscious, concerned with eating habits of family.
Favorite Websites:
Favorite Band: Dixie Chicks
Thursday, October 31, 13
8. PERSONAS
JAKE
I love to bring people together.
Jake, 24 has been the class clown since grade school. He loves being
the life of the party and taking advantage of city life. When he's not
working 10-hour days as a Sales Representative for a pharmaceuticals
company, he's organizing comedy show outings twice a month. Jake
most of the ride from his Galaxy S4 running Android. He's too busy to
socialize much at work, but he is able to check in with friends via text
message about shows and plans that evening during his lunch breaks.
Evening ritual:
When he’s not out with friends, he uses an Apple TV, Hulu, Vudu and
Comcast Cable to record and watch anything whenever he wants.
Goals when planning events
Motivations and drivers
Meeting new friends, including women.
Staying in touch with friends from college.
.
Favorite Websites:
Favorite Comedian: Dave Chapelle
Thursday, October 31, 13
10. SCENARIO: COREY
Corey is feeding her baby at home in Palo Alto and checking
email on her iPad at the same time. She gets an email from her
best friend organizing a Dixie Chicks country concert in Oakland
Coliseum to reminiscence their younger days. Her dream is to
respond YES immediately, however, she has to check her family
calendar, check with her husband, and the thoughts that run
through her mind are - cost? transportation? drive? park? tra!c?
Goal
To "nd the best seats and best priced tickets from a reliable
source for her herself and her friend, as soon as they are
available for sale.
Obstacle
Tickets get sold out as soon as they are available on the site and
she does not like buying in the secondary market.
User stories:
•
•
•
•
Opportunity
Fandango o#ers an option to reserve the seats for a certain cost
for a limited time, while not allowing mass ticket sales to one
individual to sell on the secondary market. It sends a reminder
before the tickets go on sale, provide a seat-picking chart. It will
o#er a parking spot for an extra cost or a map of parking
structures close by or alternate public transportation options.
As a user, I want to reserve my choice of seats at a certain price for a limited time, so that I can get the best seats.
As a user, I want my tickets from a reliable source, so that I don’t lose money from fraud.
As a user, I want to be reminded before the tickets go on sale, because I’m very busy and need help remembering.
As a user, I want to know my transportation options, so that I don’t have to worry about getting there.
Thursday, October 31, 13
11. SCENARIO: JAKE
Jake is driving home from work and hears on the radio that
Jerry Seinfeld will be performing next month in his area. He
quickly pulls out his iphone and asks Siri to google “Jerry
Seinfeld Shows in SF.” At a red light he "nds the date, price and
location. It’s expensive--$90-- and they go on sale tomorrow.
When he gets home he sends a link with the details to 3 of his
best friends.
Goal
Purchase his own ticket to the show, have his friends go and all
sit together.
Obstacle
Doesn’t have the income to buy tickets for everyone at one
time so seats will be together.
Opportunity
Fandango o#ers a way for a group to purchase as individuals
and sit together. Group is noti"ed of who’s in and they receive
an e-ticket, saved in the app.
User stories:
•
•
•
•
As a user, I want details (time, place, cost) about the show, so that I can decide to purchase tickets.
As a user, I want to contact my friends with concert information, so that I can see if they're interested in going.
As a user, I want to hold and send multiple seats, so that we can enjoy our event sitting together.
As a user, I want my friends to pay for their own way, because I can’t a#ord to spend hundreds on tickets.
Thursday, October 31, 13
12. KEY FEATURES
I want to:
Solution
Scope
Get more details to decide to purchase.
Clear concert detail screen.
MVP
Invite friends to learn about event.
User can share with friends via email and on
Facebook and Twitter.
MVP
Sit with my friends.
Go With Friends feature allows organizer to
hold and send a timed checkout to friends.
MVP
Have friends pay their own way.
Go With Friends feature allows organizer to
allocate purchase to others.
MVP
Find the best seats quickly.
Interactive seat-picking map allows organizer
to easily "nd the seats they want.
MVP
Reserve my choice of seats.
Go With Friends feature sends a timed checkout MVP
to friends.
Buy tickets from a reliable source.
Fandango is a primary market for tickets.
Set reminders for when the tickets go on sale. User can set a reminder for when tickets go on
sale.
MVP
Next iteration.
Find transportation options.
Directory at checkout for transportation,
Next iteration.
including a Fandango bus that will escort event
attendees from the parking lot to the entrance.
Not worry about handing out tickets.
Go With Friends feature sends each ticket
purchaser their own e-Ticket.
Thursday, October 31, 13
Next iteration.
13. CONCEPT MODEL
ADMIT ONE
BUY TICKETS
CHOOSE YOUR
SEATS
OR
CHECK OUT
SEND TICKETS FRIENDS
Thursday, October 31, 13
14. APPLICATION MAP
MAIN
SCREEN
FUNCTIONS:
Choose location, enter location
SPOTLIGHT
MOVIES
EVENTS
THEATERS
VENUE
All
Theaters
ACCOUNT
SEARCH
All
Venues
FUNCTIONS:
Sort, Location
Movies
Movies
Result
FUNCTIONS:
Sort, Location
Result
Event
Featured
Events/
Movies
FUNCTIONS:
FUNCTIONS:
List/ Map, Location
Coming
Soon
Footer
List/ Map, Location
Event
Buy
Tickets
*Checkout
My
Theaters
My
Venues
Coming
Soon
FUNCTIONS:
Release date
FUNCTIONS:
FUNCTIONS:
My
Movies
List/ Map
Release date
My
Movies
*Check Out
Buy
Tickets
Music
FUNCTIONS:
Sort, Location
Invite
Friends
Result
Event
*Checkout
My Music
Arts and
theater
KEY
Existing map
Deleted/ Modified Flow
New Flow
Sports
Family
Thursday, October 31, 13
15. DESIGN ITERATION | ITERATION 1
Method:
We sketched 5 core screens based on user research
results.
Findings:
There is no reference to how group members could pay
individually.
Opportunities Identi!ed:
• Fandango can be the !rst to provide a solution for
groups seats to be purchased individually.
Thursday, October 31, 13
16. DESIGN ITERATION | ITERATION 2
Method:
We created a POP App prototype and asked 7 user
testers to !nd a concert and invite their friends to
go in a group.
Findings:
• Users were confused by “Go with Friends” "ow.
• The seating options - being able to view the seats
when he clicks on the map
Thursday, October 31, 13
18. APPLICATION DIAGRAM
USER SELECTS A SEAT
USER OPENS APP AND FINDS EVENT
Tickets
Event
Events
Spotlight
Music
Music
EVENTS
ALL MUSIC
[Ad]
MY MUSIC
BACK
CONCERT
MOVIES
Near
94115
Sort
User opens app
SPORTS
FAMILY
+
Selects
"MUSIC"
Fox Theater - $45 - $150
Thursday, October 11, 2013
"
Best Band Ever!"
THURS, OCT 11
ARTS & THEATER
Search
Spotlight
Spotlight - app default open screen
Events
Venues
Account
Events landing page
Search
Go with
friends or
Find seats
Spotlight
Events
Venues
-
Section
Row
Seats
Price/ ticket
Buy tickets?
Find seats
Go with Friends
Account
All Music page
23
Find Seats
Search
Interactive Map
Section
Row Avail
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5
1
Fox Theater - San Francisco, CA
FRI, OCT 27
Account
Recommend
Backstreet Boys in Oakland
Concert
Venues
f
Tweet
[Spotlit Event]
MY EVENTS
5
Backstreet Boys in Oakland
The Lumineers with Dr. Dog
America's Cup Pavillion - San Francisco, CA
Events
Oakland, CA, US
Tue, 9/24/2013
Popularity
Featured Concert
WED, SEPT 25
Spotlight
Backstreet Boys in Oakland
Oakland, CA, US
Tue, 9/24/2013
DONE
[Ad]
MUSIC
[Tix Express Promo]
Tickets
Back
Backstreet Boys in Oakland
Spotlight
Events
Venues
Price/ticket
$35 >
$35 >
$35 >
$35 >
Account
Search
Spotlight
Events
Venues
Account
Search
Go with friends
Concert Detail Page
User selects seatspage w/ Map and
List of available seats
Seat Details and
Total Price
GO WITH FRIENDS
Send Cart
BACK
CHECKOUT
5 tickets for your gorup.
Go with Friends
Tickets
Event
How many tickets do you want to purchase?
Tickets
Back
Backstreet Boys in Oakland
2
Backstreet Boys in Oakland
Oakland, CA, US
Tue, 9/24/2013
1
Oakland, CA, US
Tue, 9/24/2013
+
5
-
Interactive Map
3
2
with
1
>
Contact
>
Backstreet Boys in Oakland
> tickets.
Send a cart to
Send to friends
Fox Theater - San Francisco, CA
[Seat map]
> ticket.
SEATS 23B - 28B
Let's do it!
Section
Row Avail
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5
Price/ticket
$35 >
$35 >
$35 >
$35 >
Spotlight
Events
Venues
Account
User selects seats
page w/ Map and List of
available seats
Search
ENTER PAYMENT INFORMATION
Spotlight
Events
Venues
Account
Search
Send and purchase my tickets
Cancel
Seat Details and
Total Price
Spotlight
Events
Venues
MAKE PURCHASE
Purchase page
Account
Purchase screen
sent to friends
Thursday, October 31, 13
Ticket Cost
Seat 23B - 28B x 4
-----------$400.00
Add a message...
No, I want to buy all the tickets
Go with Friends Info
DONE
THURS, OCT 11
Contact
Send a cart to
with
Buy tickets or
send to friends?
CONCERT
BACK
Friends:
Buy tickets now
Section
Row
Seats
Price/ ticket
2
>
Music
Search
Confirmation/
e-Ticket
(DNE)
19. USER FLOW: USER FINDS AN EVENT
Spotlight
Events
ALL MUSIC
[Ad]
MY MUSIC
BACK
CONCERT
DONE
[Ad]
MUSIC
MOVIES
[Tix Express Promo]
User
opens
app
Music
Music
EVENTS
Near
94115
Sort
Popularity
Featured Concert
WED, SEPT 25
SPORTS
FAMILY
Backstreet Boys in Oakland
Fox Theater - $45 - $150
Thursday, October 11, 2013
The Lumineers with Dr. Dog
America's Cup Pavillion - San Francisco, CA
"
Best Band Ever!"
THURS, OCT 11
ARTS & THEATER
Recommend
Tweet
[Spotlit Event]
MY EVENTS
f
1
23
Backstreet Boys in Oakland
Fox Theater - San Francisco, CA
FRI, OCT 27
Spotlight
Events
Venues
Account
Search
SPOTLIGHT
SCREEN
Default open page
Thursday, October 31, 13
Go with Friends
Concert
Spotlight
Events
Venues
Account
Search
EVENTS page
Spotlight
Events
Venues
Account
ALL MUSIC
SCREEN
Find Seats
Search
CONCERT DETAIL
SCREEN
Buy
Process
20. USER FLOW: PURCHASE A TICKET
Tickets
Back
Find Seats
Back
Backstreet Boys in Oakland
Backstreet Boys in Oakland
Oakland, CA, US
Tue, 9/24/2013
Oakland, CA, US
Tue, 9/24/2013
+
SEATS?
-
5
LIST
Section
Maximum 15
Row
Section 1
5
Qty
25
Buy
Cancel
Backstreet Boys in Oakland
Buy your ticket
Backstreet Boys
Oakland Colosseum, Oakland CA
9/24/2013, 8:00 pm
Price/ticket
5
Your ticket
$35
Tickets
1
BUY ALL
Buy
Process
Section
312
Row
12
Seat
5
Total Cost = $80.00
Section
Row
Section 1
Section 2
25
Avail
25
$35
5
$50
>
>
Section
Row
Section 1
25
Qty
Price/ticket
1
$35
Jake, you are all set!
The venue accepts Mobile tickets.
First and last name
Price/ticket
5
Oakland, CA, US
Tue, 9/24/2013
Credit card number
Buy all tickets
Send a shopping
cart to friends
Billing Address
Spotlight
Events
Venues
Account
Search
Spotlight
Events
Venues
Account
Search
Buy your ticket
FIND SEAT
SELECTED SEAT
BUY TICKET
SEND TO FRIENDS
Cancel
Go with Friends
5 seats for your group
Invite your friends
>
Edit contacts
Going with
Ticket(s)
You
1
Jeff Goats
2
Linda Steel
1
Howard Baker
1
Tickets assigned
5
Send
ADD FRIENDS
Thursday, October 31, 13
FIND OUT ABOUT OUR FANDANGO
BUS SERVICE BY CLICKING NEXT
E TICKET
21. KEY SCREENS AND FEATURES
PRESS HERE
AND SAY YOUR NAME
https://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview
Thursday, October 31, 13
22. THANK YOU
Chris Bachler (chrismartinbachler@gmail.com)
Tasneem Dalal (dalal.tas@gmail.com)
Lauren Rosenthal (lamonica.lauren@gmail.com)
Thursday, October 31, 13