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The Financial Bazaar 
OPPORTUNITIES FOR STARTUPS 
DEEPAK SHENOY 
CO-FOUNDER, CAPITAL MIND
Who am I? 
• 4th Startup – two exits, one shutdown 
• Founder at Capital Mind 
• Write on Macro, Markets and Investing 
• ...
Startups in the Financial 
Sector 
Products 
• Insurance 
• Stocks 
• Mutual Funds 
• Credit and Loans 
Business 
Models 
...
Challenges 
• Regulation 
• Licenses 
• Compliance Costs 
• Cannot do certain things at all 
• Equity 
• Need serious mone...
The Big Startups 
• Policy Bazaar 
• Perfios 
• Value Research 
• Bank Bazaar 
• Funds India 
• Edelweiss 
• MoneyControl ...
Ripe for Disruption 
Consumer 
• Credit 
• Low Cost Intermediation 
• Easing Regulatory 
B2B 
• Trade Solutions, Credit 
•...
Consumer Finance Startups 
Trust Security 
KYC 
Your 
Death? 
Monetize Scale out
Monetization Opportunities 
Lead Gen 
• Not Everywhere 
Pay for Transaction/Advise 
• Tough in India 
Commissions 
• Regul...
Examples
That New Brokerage 
• Brokerages can provide more value 
• Better Interfaces (OptionsXPress or others) 
• Lower Cost 
• Bu...
Algo Trading 
• Insti and Retail Automated Trading 
• Algos to bulk buy stocks 
• Arbitrage (already there) 
• Market Maki...
Wealth Manager (low cost) 
• Wealthfront is Big: 0.25% of assets 
• India can see Bigger 
• At even lower cost 
• But Need...
Personal Finance 
• Mint-style integrator of pers-fin 
• Yodlee provides APIs 
• Perfios + Many Others Are/Were In The Spa...
What Capital Mind is Doing 
• Financial Data and Analytics 
• Unserved: Fixed Income 
• “Outliers” 
• Great Visualization ...
Failures 
• Paisa (But went on to make HelpShift) 
• MoneySights 
• MoneyVidya 
• Millions of Stock tip providers 
• One O...
Questions? 
• Please direct comments to 
deepakshenoy@capitalmind.in
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Opportunities for Startups to Disrupt the Financial Industry

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Deepak Shenoy speaks at Lounge 47 about disruptions possible in the Fin-Industry in India.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Opportunities for Startups to Disrupt the Financial Industry

  1. 1. The Financial Bazaar OPPORTUNITIES FOR STARTUPS DEEPAK SHENOY CO-FOUNDER, CAPITAL MIND
  2. 2. Who am I? • 4th Startup – two exits, one shutdown • Founder at Capital Mind • Write on Macro, Markets and Investing • Premium Subscription for Market Analysis, Derivatives and Macroeconomics • See: http://capitalmind.in
  3. 3. Startups in the Financial Sector Products • Insurance • Stocks • Mutual Funds • Credit and Loans Business Models • Financial Advice • Intermediation • Data and Analysis • Personal Finance • Portfolio Mgmt
  4. 4. Challenges • Regulation • Licenses • Compliance Costs • Cannot do certain things at all • Equity • Need serious money to even enter • Scale • Markets often not liquid enough; need to educate • Not Enough Exits
  5. 5. The Big Startups • Policy Bazaar • Perfios • Value Research • Bank Bazaar • Funds India • Edelweiss • MoneyControl ?
  6. 6. Ripe for Disruption Consumer • Credit • Low Cost Intermediation • Easing Regulatory B2B • Trade Solutions, Credit • Risk/Fraud • Fixed Income
  7. 7. Consumer Finance Startups Trust Security KYC Your Death? Monetize Scale out
  8. 8. Monetization Opportunities Lead Gen • Not Everywhere Pay for Transaction/Advise • Tough in India Commissions • Regulated Subscription • Getting Early Traction Advertisements • Hahaha
  9. 9. Examples
  10. 10. That New Brokerage • Brokerages can provide more value • Better Interfaces (OptionsXPress or others) • Lower Cost • But access to different bazaars at low cost • Not Enough Markets • Interest on Stored Balances • Stock Lending and Borrowing • Networking • Credit Provisioning
  11. 11. Algo Trading • Insti and Retail Automated Trading • Algos to bulk buy stocks • Arbitrage (already there) • Market Making • Visual Algo Creation and Back Testing • Co-investing Collective2, Covestor
  12. 12. Wealth Manager (low cost) • Wealthfront is Big: 0.25% of assets • India can see Bigger • At even lower cost • But Needs Localized Approach • Product Selection • ETFs? • International Limitations • Debt Focus • Invest Intelligently in Tech
  13. 13. Personal Finance • Mint-style integrator of pers-fin • Yodlee provides APIs • Perfios + Many Others Are/Were In The Space • Challenges • Trust and Security • Tier II/III and Support • Form filling, Physical requirements • Not enough tech work (recognize credit cards by scanning them etc)
  14. 14. What Capital Mind is Doing • Financial Data and Analytics • Unserved: Fixed Income • “Outliers” • Great Visualization • Custom Indexes, Portfolio Tracking • MacroEconomic Data • Beat Bloomberg/Reuters
  15. 15. Failures • Paisa (But went on to make HelpShift) • MoneySights • MoneyVidya • Millions of Stock tip providers • One Outlook Magazine
  16. 16. Questions? • Please direct comments to deepakshenoy@capitalmind.in

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