1. NCRD'S Sterling Indtitute of Management & Studies
A
REPORT
ON
CORPORATE SOCIAL RESPONSIBILTY
( Narmadaben Charitable Foundation)
Mentor:- submitted by:-
Prof. Seema Laddha Deepak R Gorad

2. Acknowledgement
We would like to take this opportunity to thanks our DIRECTOR Dr. D. Henry Babu for
assigning us this project. HIS clear insight and guidance was very helpful
throughout the course of the project. Apart from this, they also helped us in giving us a
broad understanding of the organisation, its scope, present projects, and the
functioning of the NGO as a whole.
We would also like to express our deepest gratitude to Mr. Ashok purohit . Throughout the
project, he helped us in increasing the value of our work which ensured that the final output of
our project met with the expectations of the management.
We are extremely grateful to Prof. seema laddha for extending his support for our
project. His experience and knowledge helped us in fine tuning the quality of this
project.
Finally, we are very glad that our institution -NCRD sterling Institute of Management
& studies , gave us the opportunity to do this project and get sensitized to the social issues
prevailing in our country. The project has definitely helped us shape a different outlook
towards the society.

3. CONTENT
INTRODUCTION
BRIEF …………………………………………………………………………4
HISTORY ……………………………………………………………………..5
OBJECTIVE ACTIVITIES
ACTIVITIES - EVENTS…………………………………………………...10
FINDINGS
CONCLUSION……………………………………………………13

4. Introduction
Like most monuments, Narmadaben Charitable Foundation (NCF) is also the child of a dream - that of
Founder President Bhupatray Mehta. In his mid-thirties, on November 13th 1980, he
established the NCF Trust in the name of his grandmother Narmadaben with a desire to make a
difference to the life of the elderly. Currently, the Trust runs two Homes for the elderly at CBD
Belapur, Navi Mumbai. In both these Homes, residents are charged for their stay such that the Homes
are run on a No Profit No Loss basis.
Narmada Niketan : Our first Home, a building constructed on a plot of
3000 sq m to accommodate 70 mobile senior citizens with boarding facility, a satsang hall for prayers and
common gatherings, in the center a temple of Lord Radha Krishna and a clinic for residents.
Vishram Dham : Our second Home, a building constructed on a plot of
6000 sq m to accommodate 81 mobile senior citizens with boarding facility. It also includes a
spacious auditorium (Mangal sabhagruh) to accommodate 500 people, and vast halls which are
envisioned to be given to other organizations for carrying out related activities in line with the objects of the
NCF Trust. It has various sections like Arogya Dham and Home for the Aged for accommodating
elderly residents.
Vision and Mission
To provide an ambience of hygiene, silence and safety for the inmates who stay at our
homes… To encourage and facilitate the inmates to explore activities & hobbies which keep them
creatively and constructively occupied… To be a hub of activities and services that keep our inmates smiling
and having fun

5. HISTORY
Ably supported by the other Trustees - T N Chandran, Subhash Pingle, Nagindas Mehta, Dr.
Jairaj and Nirupamaben Vasavada (fondly called 'Didi'), there have been several milestones in this eventful journey from
dream to realization...
Oct 02, 1984: Narmada Niketan started with facilities for 18 senior citizen residents
Dec 20, 1984: Dispensary started at Narmada Niketan with free consultation services for the residents
May 11, 1985: Inauguration of Radha Krishna temple at the center of Narmada Niketan for residents and local
people
Oct 19, 1986: Library opened at Narmada Niketan with subscriptions to newspapers in different languages,
Satsang Hall - a common hall for various social activities equipped with TV and video facilities
Oct 2, 1992: Land admeasuring 6000 sq m and adjoining Narmada Niketan purchased from CIDCO
for
constructing Vishram Dham
Oct 2, 1995: Vishram Dham constructed. Arogya Dham and Home for the Aged sections started
In this bitter-sweet journey (mostly sweet!), there were a few starts we made which did not survive the tests of time for variety
of reasons. Nevertheless, these were still an unalienable part of our memories and have made us wiser.
Oct 19, 1986:Care Center inaugurated for immobile aged people with round-the-clock services of
doctor,
physiotherapist, nurses, aayas, wardboys available. (This Center received very good response for about a
decade
before it was discontinued - We did not prefer labour unionization within our Homes)
Feb 9, 1992: A pathology Center was opened for providing services to our residents as well as local people.
(Though it provided services at a nominal rate, the center didn't get enough response from the local peop le -
Marketing ourselves to the local doctors did not fit with our objectives)

6. EXECUTIVE SUMMARY
NARMADA NIKETAN TRUST is an NGO based in navi-Mumbai The organisation was
established in 1984 and is committed to helping old age person. Like most monuments, Narmadaben
Charitable Foundation (NCF) is also the child of a dream - that of Founder President Bhupatray Mehta. In his
mid-thirties, on November 13th 1980, he established the NCF Trust in the name of his grandmother
Narmadaben with a desire to make a difference to the life of the elderly. Currently, the Trust runs two Homes for the
elderly at CBD Belapur, Navi Mumbai. In both these Homes, residents are charged for their stay such that the
Homes are run on a No Profit No Loss basis.
The methodology adopted here to study A non government organization of the beneficiaries by actually working
with them & supporting for different task & activities of NGO; particularly administrative works &building
relationship between the beneficiaries.
The study process started with understanding the functioning of an old age home , constraints they face as an
organization and how different it is from the “for-profit organizations” which we usually study in CSR projects
Sources of Data (In-Depth Interviews)
Trust officials
Working staff
Resident of old age home

7. NCRD’S SIMS constantly endeavors towards inculcating in the
students a sense of Social Commitment along with Professional Excellence.
Keeping this in mind, a visit to Narmada charitable foundation Old Age
Home was organized. The event aimed at making the students understand
and take note of the fact that education teaches the society to take onus of
responsibilities out of which caring for our parents and the elderly is the hallmark of a
civilized
This visit was organized for the students of MBA
It is our honor indeed to bring forward the fact that the
students were motivated enough to coordinate for the visit
amongst themselves and collect contributions in the form of
clothes and eatables.
The OLD AGE HOME beneficiaries form well to do
families. This was the stark reality which the students had
to come to terms with.
It cuts one sadly to see the grief of old people, the new
spring brings no new shoots out on the withered tree.
We made a genuine effort to make the ladies
feel good and happy by initiating and involving them in
activities like passing the parcel, playing cards and
dances.
The ladies at old age home shed all their
inhibitions and danced with the students. It was evident
that at this stage of their life and situation, they longed
for nothing more than love, care and affection.
Every good thing comes to an end. These gestures and
ideas reinstate in the students a sense of acceptance &
respect for the elderly After all what goes around.

8. Vision
CSR today is very much defined with two
words: responsibility and change. It no
longer gauges its success by publicity
(advertising) standards, but rather by
corporate responsibility and reputation
standards.

9. An increasingly difficult landscape
There is therefore an urgent need to examine the various aspects of this
new and fast growing population to ensure the design of appropriate policy
and programmes directed to meet the varied needs of this vulnerable and
dependent group. India, like many traditional societies, today faces a
unique situation in providing care for its elderly as the existing old-age
support structures in the form of family, kith and kin, are fast eroding and
the elderly are ill-equipped to cope alone with their lives in the face of in-
firmity and disability. The onus of caring for the elderly is therefore now
much more on the state than the family and will necessitate the creation of
adequate institutional support. While the western countries have a fairly
well organised network of institutions for the care of the elderly, the growth
and development of these facilities in India, which began as early as 1901,
still remains inadequate. As per recent statistic, there are 1018 old age
homes in India today. Out of these, 427 homes are free of cost while 153
old age homes are on pay and stay basis, 146 homes have both free as
well as pay and stay facilities and detailed information is not available for
292 homes. A total of 371 old age homes all over the country are available for
the sick and 118 homes are exclusive for women. A majority of the old
age homes are concentrated in the developed states including Gujarat
(Directory of Old Age Homes in India, Help Age India, 2002).
India, like many traditional societies, today faces a unique situation in care for
its elderly as the existing old-age support structures in the form of family, are
ill-equipped to cope alone with their lives in the face of infirmity and disability.

10. facilities
2.5 acres in the midst of a silent neighbourhood, over 90,000 sq ft (planned) of built-up space company
of people you could call your friends. Spread across two Homes - Narmada Niketan and Bhanumati
Mukundrai Mehta Vishram Dham (henceforth referred asVishram Dham), single and double rooms
are available for mobile senior citizens (60+ age) with attached bathrooms and an in-room telephone.
Other facilities include an in-house dispensary and a temple.
Capacity:
Narmada Niketan Home for the Aged : 60 to 70 residents
Vishram Dham Home for the Aged : (planned) 60-70 residents
Vishram Dham Arogya Dham : 8 families Residential camps facilities : 25
people
The following facilities are included in the monthly charges (see 'Tariff') to the resident Homes :
1) Stay in 225 to 250 sq ft single and double rooms. Each of these room includes:
(a) Basic furniture (b) Attached Toilet & w.c (c) Phone (Outgoing calls at personal expense)
2) Vegeterian meals (with and without onions and garlic) : Breakfast, Lunch and Dinner. Tea/coffee
served thrice a day : Bed-tea, with breakfast and afternoon
3) Utilities charges : Water and Electricity consume
4) Common facilities utilization : like TV rooms, newspapers & magazine subscriptions, etc.
Residents are allowed to bring their white goods (TV, refrigerators, etc) on payment of due charges to
the service provider and / or NCF as applicable
The NCF campus is home to a spacious Auditorium to accommodate 500 people with a huge stage and
changing rooms. NCF welcomes people of all age for a short duration stay up to a week at the Homes
and enjoy the silent ambience of Belapur, a well-deserved break from the hustle-bustle of city life. NCF
is also an ideal place for holding residential camps / shibirs for constructive activities like meditation,
reiki, hobby-classes, lectures-discourses-medical / blood camps, with accommodation available for up
to 25 participants for 1 to 7 days

11. OBJECTIVE ACTIVITIES
Plantation:
For nurturing the environment to
Maintain good ambience around for
harmony & peace
SPIRITUAL EVENTS:
Regular paath of ‘hunuman chalisa’
Bahajan, ramayan, relaxing games
To strengthen connectivity between them

12. DETAILS
Source of funding Individual donors, trust
1. Intake capacity 51-120+
2. type of accomedation single/ double room , ac room
3. type of meal breakfast. Lunch , tea twice
4. Quality of meal not very satisfied.

13. CONCLUSION & RECOMMENDATION
They possess all the
qualities for improving the social functioning of society necessary for all types of
progress. If status of the aged and consequently their participation is improved, it
likely has a positive impact on social development.
The value that is still attached to the care of the
elderly by the children and the social pressure that continues to be exercised on
persons who fail to discharge this responsibility has kept the situation from
worsening. However, the problems of adjustment by the beneficiaries have been
felt in different spheres within the family and in the society as a whole.
To strengthen family care of the aged by mobilizing additional
support from the community based organizations particularly the
NGOs, CBOs and PRIs.
To link various schemes of social security for the elderly.
To consider the elderly as an asset and promote the utilization of
the potential for community development in organizing
themselves.
Complete reliance on families to provide care for the older persons may not work
because of serious poverty issues and unemployment. However, attempts may be
made to strengthen the family system by allowing rebate in personal taxations to
those supporting the aged. This issue draws greater significance in the light of
increasing disintegration of joint family system during the recent past. Creating
an assured and stable savings instruments for the old age income security -
especially for self-employed or people engaged in unorganized informal
economic activities will benefit the elderly to a great extent.