Medium has significant domain authority and search engine rankings. It ranks for over 52.8 million keywords on Google, including 420,000 keywords in the top 1-3 positions in the US alone. The document demonstrates how a CBD business could identify keywords they rank for, such as "CBD dosage", and examine those articles to see if they could be improved upon to increase traffic. It provides tips for writing extensive, high-quality content with backlinks and social signals to outrank existing Medium posts and rank for valuable keywords.

2. Did you know that aside from having its own inbuilt audience –
Medium also has huge domain authority –

3. And therefore ranks incredibly well on Google!
Look HOW MANYkeywords Medium ranks for according to SEMRush:
52.8 million keywords currently rank in Google according to SEMRush – which
probably means over 65 million if we were to get access to Medium’s Google
Search Console.
But if you take this one step further – you’ll see that Medium has 420,000
keywords in top 1-3 positions on Google JUST in the United States.

4. So now that we’ve got here – the next step would be to identify a keyword that is
connected to your business:
In this instance I’ll take the example of a client who has a CBD business:

6. This demonstrates there are 13 articles that
rank top 3 on Google for the ‘CBD’ keyword
– that would theoretically drive 608 visits
based upon the search volumes staying the
same.

7. An actual Google search demonstrates this result for ‘CBD dosage’ (1,600 searches
per month in the UK) to be accurate – with a medium article coming in 3rd.
Then it’s a case of examining the actual Medium post itself:

8. This one is a 19-minute read which means to do better than this one we’ll need to
make it more extensive – which means writing a monster blog at 1900 words.
Furthermore, if you analyse this title’s backlink profile:

9. You’ll see that it’s got a total of 32 backlinks and 14 of them which are do-follow.
And looking at the article itself I can see it has a link to the ‘money website’ of
Alphagreen:

10. And then the authors themselves are from the same company and have a clear
Medium strategy in place:

11. They have taken the pain to build a whole
publication themselves to drive traffic
from Medium to their brand.
Quite clever really.
When you combine that with reading a
blog like this which walks through how to
rank your Medium article on Google and
talks about:

12. There are some fundamentals here that are important.
You do need to produce amazing content to ensure that it ranks above the currently
existing content – and then you need to throw some links + social signals behind it.
The CBD Oil is quite a challenging one to compete against because of all of the work that’s
gone into putting it togetheras well as it actually having it’s own link profile.
However, there will be many many more blogs that are under optimised for which there
will be more opportunities.
Furthermore, you can build some simple web 2.0 links to your post to help bolster it’s
backlink profile. Please visit how to rank mediumpost in google to know more info.

13. I quickly took a look at a DIFFERENTkeyword – ‘entrepreneurship’
I immediately found 9 articles that are ranking top 3 of Google and took a quick look at
them:

14. I then took a quick look at UK searches to
determine if it really is number 2 (in
regards to the 1st search):

15. As you can see it is.
And then when you go ahead and take a
look at the article itself:

16. You’ll notice it’s a 3-minute read with no images and can definitely be ‘better written’.
Furthermore when looking at it’s backlink profile you’ll see that it’s got 2 ‘do-follow’ links
and we could probably rewrite the article and reach out to the authors to replace the old
content with ours:

17. Some final thoughts – make sure you add alt-text to your images so
Google can read them and do all of the things outlined in the screenshot
above – and drive yourself to Medium success.