We unearth trends around the interest for loan products. Searches reveal interesting patterns: In addition to the usual car and home loans, student loans across categories are high, and loans for people with poor credit rating/unemployment are also relatively high. Vocation-based loans are also in demand, from taxi drivers to farm loans. Interestingly, traditional banks are still the most sought after with NBFCs not registering top-of-mind queries.

1. Unearth Trends Instantly
@ (1) Click
Loan
Analysis for geography: IN
Analysis as of 2022-08-03
Machine Generated Insights
The insights were generated in an incredible
271 seconds.
(c) All Rights Reserved Machine Generated Insights

2. How to read the report?
• Guideline
– These reports are meant to give you a quick overview of the trends around the keyword. Use it as a way to quickly understand an area or as a way to check
your hunch. Run queries for related keywords to get a more holistic picture of the area.
• Where is it most useful?
– Understand consumer interest trends: See pages with title "Dominant & Emerging Trends"
– Find usage patterns/ use cases: See pages with title "Use Cases: Top areas of use FOR"
– Discover features: See pages with title "Features: Top areas of use WITH"
– Identifying trends to keep an eye out for: See pages with title "What are some weak signals to watch"

3. What does the interest deep dive show?
• The chart depicts decomposition of the search interest
signal into 3 components...1. Underlying trend 2.
seasonality if any 3. any residual signal
• When we analyze the trend curve what we see is a
neutral trend with no strong direction
• Note: X axis is in timescale shown as an index from
start of period under consideration

4. What is the overall landscape of queries?
• Consumers have queries around loan that they search
on the internet. The volume vs growth (since 2019) is
plotted here
• loan for home | loan for car interest rate | home loan
for sbi | loan for car calculator | loan for gold have
higher than average Search Volume performance
• loan for 300 credit score | dg loan for maharashtra
police | education loan for obc students in karnataka |
loan for unemployed youth in india | loan for doctors
to open clinic have higher than average Growth since
2019 performance
• Top right quadrant categories are best positioned
currently in terms of Search Volume & Growth since
2019 while top left quadrant indicates high
performance in Growth since 2019 but with not the
best Search Volume. These are new emerging interest
areas.

5. What is the most recent year landscape of queries?
• Consumers have queries around loan that they search
on the internet. The volume vs growth (last 12
months) is plotted here
• loan for car interest rate | loan for home | home loan
for sbi | loan for car calculator | loan for gold have
higher than average Search Volume performance
• loan for 300 credit score | education loan for obc
students in karnataka | loan for education from
government | loan for pg medical students |
education loan for mca in india have higher than
average 1 Yr Growth performance
• Top right quadrant categories are best positioned
currently in terms of Search Volume & 1 Yr Growth
while top left quadrant indicates high performance in
1 Yr Growth but with not the best Search Volume.
These are new emerging interest areas.

6. What are the dominating trends?
• We analyze search data from 2019-01-01 to 2022-06-
01.
• loan for home is the top item of interest
• loan for home, home loan for sbi, loan for car interest
rate, loan for car calculator, loan for gold are the top 5
items of interest

7. Dominating trends (1/2)

8. Dominating trends (2/2)

9. What are the high growth trends?
• We analyze search data from 2019-01-01 to 2022-06-
01. With focus on growth in the last 12 months
• loan for 300 credit score is the top item of interest
• loan for 300 credit score, education loan for obc
students in karnataka, loan for education from
government, loan for pg medical students, education
loan for mca in india are the top 5 items of interest

10. Top emerging trends (1/2)

11. Top emerging trends (2/2)

12. Top volume increase in last 12 months

13. Highest volume drop is last 12 months

14. What are some weak signals to watch?
• Weak signals are defined as new interest areas than
have emerged in the last 6 months and showing
growth
• We analyze search data from 2021-07-01 to 2022-06-
01.
• loan for ola electric scooter is the top item of interest
• loan for ola electric scooter, loan for bams doctor, loan
for loan repayment, loan for pensioners online,
education loan for pwd students are the top 5 items of
interest

15. Top trends with query word explicitly mentioned

16. Use Cases: Top areas of use FOR

17. Top trends for ai - #1

18. Top trends for ai - #2

19. This report was auto generated by Code+AI algorithms driven
machine on 2022-08-03
We thank you for considering us for your business insight needs.
Need more in depth analysis or have suggestions do write to us
at info@decodem.ai
Disclaimer
The situation surrounding technologies & trends is dynamic and rapidly
evolving, on a daily basis. Although we have taken great care prior to
producing this presentation, it represents Decodem Technologies Pvt Ltd’s
view at a particular point in time
Decodem Technologies Pvt Ltd does not provide investment, legal, medical or
other regulated advice or guarantee results. These materials reflect general
insight based on information currently available and do not contain all of the
information needed to determine a future course of action. Such information
has not been generated or independently verified by Decodem Technologies
Pvt Ltd and is inherently uncertain and subject to change. Decodem
Technologies Pvt Ltd has no obligation to update these materials and makes
no representation or warranty and expressly disclaims any liability with
respect thereto
Conclusions contained in these materials are based upon Machine Learning
methodologies, are not definitive forecasts, and are not guaranteed by
Decodem Technologies Pvt Ltd
(c) All Rights Reserved Machine Generated Insights