5. GREENINGOF
THE
MIAMIBEACH
an introduction...
The GREEN Transportation Revolution has
begun… First in Barcelona, then Paris,
and now the City of Miami Beach and
its world-famous South Beach Art Deco
districts… DECOBIKE Miami Beach is
the new ZERO-pollution public transit
system for residents and visitors alike that
is also healthy, fast, and efficient.
Miami Beach is a city known across
the globe for its sunny weather, top-
notch entertainment, beautiful people
and amazing beaches and scenery—
but at the same time it’s also a city that
is helping lead the way with GREEN
practices and sustainable transportation
initiatives.
After all, going GREEN isn’t just a trend,
it’s a responsibility…
6. MIAMIBEACH
THECONCEPT
You OWN THE STREETS of Miami Beach. This unique opportunity allows for your
Exclusive sponsorship will yield tens of millions organization to brand itself with an
of monthly impressions through a variety of environmentally–responsible mode of public
mediums. Outdoor advertising panels, television transportation that is helping reduce the needs
commercials and PSA’s, print media, blogs, for automobiles and fossil fuels while saving
program website, professionally managed users time, money and preserving their health.
social media networking sites, extensive email The statistics are vast and strong when it comes
databases, custom iPhone & Blackberry Apps, to health improvements resulting from cycling
celebrity and charity events just to name a few. and the environmental benefits are obvious
This is truly an exclusive opportunity that will when short trips by cars are replaced with
put your organization at the center of attention DECOBIKE.
throughout the City of Miami Beach.
www.decobike.com
7. ANEXCLUSIVECITY-WIDE
CORPORATESPONSORSHIP
&OUTDOORADVERTISING
OPPORTUNITY
Miami Beach is known around the globe as one of the world’s leading tourist destinations
and trendiest locales with millions of visitors and high level of media exposure. The
DECOBIKE program is seeking an exclusive (national or international) annual corporate sponsor
or advertiser to provide financial support for the newest mode of public transportation that is
GREEN, clean, healthy and fun.
Our Exclusive Sponsor will enjoy the benefits of the most comprehensive network
of Outdoor Advertising Panels available in the City
105+ Solar–Powered, DECOSTATIONS located
in the Public Right of Way
Approx. 1,000 Custom Program Bicycles designed to accommodate hi-res, full
color graphic ads + logos, advertising/sponsor info
DECOBIKE Retail Store branding & promotions
(723 Washington Avenue, South Beach)
24/365 Automated Operation, Launches Sept 2010
www.decobike.com
8.
9. • Guaranteed Media Exposure
• Tens of Millions of Monthly
Impressions
• Static & Mobile Outdoor
Advertising
• Extensive Guerrilla Marketing
• High-Traffic Websites &
Related Resources
• Professional Social
Networking Website
Management
• Partnership with Government,
Local & National Media
www.decobike.com
10. POSITIVE
SOCIALIMPACT
OF PARTICIPATINGIN
GREENPROGRAMS
This isn’t just a billboard or an ad on top of a taxi cab
or bus bench. There is nothing new about those ad
mediums…and they certainly aren’t newsworthy. Zero
goodwill value.
DECOBIKE is completely the opposite. By advertising with
DECOBIKE and sponsoring our program, your firm gets
to do things a billboard or bench ad just can’t do: Help
save the environment. Help improve upon the health and
fitness of an entire city. Improve the mobility of a whole
community while helping save them time and money.
DECOBIKE aims to replace short trips normally made by
car, substituting hundreds of thousands of local car trips
each month with DECOBIKE. This GREEN program will
reduce the City’s carbon footprint by eliminating millions
of pounds of harmful auto emissions from the environment
each year. This is the nation’s only true city-wide, public
transit program that improves upon the health and fitness of
the entire community. This unique advertising and branding
opportunity allows you to gain goodwill for your business
like never before.
11. DECO
BASKETS
BENEFITS
• High-demand, hard-to-reach Miami Beach and
South Beach coverage; a captured average daily
population of approximately 186,000.
• Captivate an exclusive vaudience of 8,000,000+
international & domestic visitors annually.
• Reaches desirable consumers in key enclaves such ADDED BENEFIT
as the Lincoln Road Mall, Ocean Drive, Collins
Avenue, South of Fifth (SoFi), Lummus Park, South
OF MOBILITY
Point Park, Washington Avenue. DECOBIKE stations typically have a docking capacity
• Strategic positioning of stations in the public-right- of between 8 and 16 branded DECOBIKES. When
of-way yield tremendous exposure to both vehicular checked out by a resident or rented by a tourist, it
and pedestrian traffic. becomes a mobile billboard in streets of Miami
• Delivers high frequency from repeated exposure to Beach (for typically up to 30 minutes each trip before
high volume of daily commuters and pedestrians. being returned to a station). Stations are monitored
• Delivers high circulation figures due to its curb side and are manually and organically stocked with
positioning along main roadways (most are 30mph DECOBIKES around the clock to keep the branding
or less posted speed). highly visible and to be available for the next rider.
For more information, please contact:
Colby Reese colby@decobike.com 305.415.7446
12. TRAFFICCOUNTS
ANNUALVEHICULARTRAFFIC
@ DECOSTATIONLOCATIONS
SOUTHBEACH 452,227,700
MIDBEACH 161,260,650
NORTHBEACH 162,709,700
MIAMIBEACHTOTAL 776,198,050
SOURCE: City of Miami Beach and CORADINO GROUP 2010
15. DISTRIBUTION
• 105 station locations widely distributed to cover all major hotels,
condominiums, businesses, civic centers, parks, shops and attractions
• True “city-wide” station distribution
• Strategically placed at key retail intersections
CONSERVATIVE
APPROACHFOR
IMPRESSIONS
In calculating impressions yielded from vehicular traffic, a very conservative
method was utilized. Despite the average station being typically stocked
with 12 branded DECOBIKES parked out of the available 16 docking
spaces. Only one impression is counted per station at vehicle count
locationsv although drivers will likely see several to more than a dozen
branded advertisements when passing by these stations which are highly
visible in day and evening conditions.
16. DECOBIKE
MIAMIBEACH
ASSETS
PUBLICATIONS|COLLATERALMATERIAL
ID on DECOBIKE BEACHPASS 75,000 est pieces
ID on DECOBIKE Map 120,000 pieces
Coupon|Ad on back of DECOBIKE receipts 3,000,000 pieces
ID on DECOBIKE Educational Materials TBD
ID on DECOBIKE Merchandise 20,000 est pieces
ID on DECOBIKE Special Event Invitations TBD
Logo|ID on Employee T-Shirts 20 T-Shirts
Logo|ID on Helmets 75,000 est. helmets
ID on DECOBIKE Brochures 50,000 circulation
Sponsor Ad in DECOBIKE Weekly email newsletter (52x a year) 48,000 circulation
GUARANTEEDVISIBILITYONWEBSITES|MOBILE
Sole rotating Sponsor Ad on ALL pages of DECOBIKE website x 12 months 720,000 est. unique visitors
Logo ID on all pages od DECOBIKE website x 12 months 1,440,000 est. unique visitors
Sponsor Special Offer|Editorial Feature on dedicated Sponsor Page
of DECOBIKE website x 12 months 144,000 est. unique visitors
ID on multiple Pages of MiamiBeachfl.gov x 12 months 100,800 est. unique visitors
Full Screen: 4 Sponsor Ad during Station Search on DECOBIKE
iPhone|Blackberry App 395,000 downloads
Sponsor Feature on Friends and Partners of iPhone|Blackberry 395,000 downloads
Sponsor Promotion on DECOBIKE Facebook Page 12x a year TBD
Sponsor Promotion on DECOBIKE Twitter Feed 12x a year TBD
17. MAILING LIST
Use of DECOBIKE email list 12x a year 38,000 names
SAMPLING|DISPLAY
Opportunity for Sampling|Display|On-site Sales at DECOBIKE Store 12x a year
VIP HOSPITALITY
20 DECOBIKE memberships; $20 per month per membership $4,800 face value
6 Roundtrip Domestic Airline Tickets to Miami Beach; est $500 per flight $3,000 face value
6 Luxury Hotel Rooms; 4 nights in Miami Beach; est. $350 p/night - p/room $8,400 face value
South Beach VIP Experience Package $35,000 face value
Private Luxury Yacht Party
Helicopter Tour
Ultimate VIP Nightclub Experience
Luxury|Exotic Car Rental (Lamborghini|Bentley|RR|Maserati)
BENEFITS AVAILABLE Á LA CARTE
For more information, please contact:
Colby Reese colby@decobike.com 305.415.7446
20. VIBRANT, TRENDY, FUN AND DESIRABLE
are just a few words that describe Miami Beach. The Miami metropolitan
area is known across the globe to be one of the most exciting places to live,
work and play. Sunny and beautiful year-round weather plus their strategic
geographic location make Miami and Miami Beach premiere destinations
for leisure and business travelers alike.
Miami is the capital of the Americas playing host to the largest cruise
ship port in the world, the second busiest airport in the USA for
international travelers, and second largest center for International
banking in the world. Additionally, it is has the third largest Hispanic
market in the nation, giving it a unique flavor and vibe.
The Miami – Miami Beach area has become a leading center for arts,
culture and entertainment. It is home to renowned sports franchises,
including national baseball, basketball, football and soccer teams.
Recent and notable venue additions include the amazing New
World Symphony complex in Miami Beach and the Adrienne Arscht
Center for Performing Arts in Downtown Miami.
The area is also home to several major public and private
universities that also feature renowned medical, legal, business
and engineering campuses which help provide a pool of skilled
and educated workers for Fortune 500 companies such as
Burger King, Royal Caribbean and Carnival Cruise Lines,
which are all headquartered in Miami. The UM Jackson Health
System is also a major, world-wide player in cutting edge
medical research and treatment in addition to being one of
the area’s largest employers.
MIAMIBEACHISTHEPLACETOBE
21. Market Demographics
Total Population 4,125,947
Population of Adults 18+ 3,208,995
DEMOGTLMARKET
S
DMA Ranking 15
RAPHIC
% Population Increase from 1990 to 2009 26%
Average Age 39.8
Average Household Income $68,121
Average Number of Vehicles per Household 1.7
Total Vehicles 2,666,643
Race & Ethnicity Distribution
MIAMI-F
White 71% Hispanic (ethnicity) 47%
African American 21% Multi-Race 3%
Other 3% Asian 2%
WEARE
SOUTHFLORIDA
Sources: 2008-2009 Scarborough, 2009 US Census
For more information, please contact:
Colby Reese colby@decobike.com 305.415.7446
22. GRAP ET
HICS
Research Data %
DEMO-FTLMARK Carpool
Traveled 500 or more total miles in a month
5
29
Miami adults that have a broadband connection in their household 55
Household plans to buy any new vehicle next year 14
Miami adults that have a cell phone contract 77
Have visited a casino last year 44
Plan to switch wireless/cellular carrier next year 13
Miami adults that go to see a movie on opening weekend 13
Personally attended/visited a live theater last year 18
I
Bought any items on the internet last year 51
MIAM
Miami adults that drank regular soft drink within the past week 55
Usually see a new movie opening weekend in a year 13
Miami adults drank bottled water within the past week 59
Did not read any daily newspaper(s) yesterday 64
Accessed the internet last month 69
Miami adults that drank a diet soft drink within the past week 42
Drove alone to any place last week 88
Car pooled to any place last week 5
Spent 30 minutes or more traveling to work one way 20
Miami adults that download ring tones to their cell phones 22
Drive to work alone 87
30+ minute commute 19
Median travel time to work one way (minutes) 23
Miami adults that own a second home or property 14
Sources: 2008-2009 Scarborough, 2009 US Census
23. Art Basel Miami Home Design & Remodeling Show
Miami International Boat Show Miami Gay & Lesbian Film Festival
S
South Beach Food & Wine Festival Miami Winter Party & White Party
EVENT
Sleepless Nights Art Deco Weekend
Arte Americas Seatrade: The International Cruise Ship
Miami Beach Polo World Cup Industry Conference
South Beach Comedy Festival Mayor’s Women’s Conference
4th of July: American Celebration NBC Health & Fitness Expo
Art in the Parks events IDEA International Design Excellence
Winter Music Conference Awards & Tradeshow
IBEACH
South Florida Auto Show Aviation Week
Hot Import Nights Florida International Medical Expo
SoBe Fit Weekend Taste of the Beach
Women’s International Film & Arts Festival Miami Fashion Week
Volleypalooza
Other area events and venues:
MIAM
Calle Ocho Miami Carnaval Magic City Casino
Gulfstream Park Track & Casino Coconut Grove Arts Festival
NASCAR Nextel Cup Series Beaux arts Festival
Columbus Day Regatta Miami International Wine Fair
Hard Rock Casino & Hotel Hispanic Heritage Festival
FedEx Orange Bowl
a
For more information, please contact:
Colby Reese colby@decobike.com 305.415.7446
24. BEACHPASS
The BEACHPASS is your membership card
Our exclusive DECOBIKE iPhone and Blackberry for riding. Come by our DECOSTORE for
application made available for free online more details on how to become a member
• Locate stations, docking spaces and available and all the advantages of being one.
bikes in real time
• Local directory map showing notable shops,
restaurants, hotels, beaches and other attractions
• Provides Maps & Directions for station locations
Follow us on:
28. MIAMIBEACH
ANEXCLUSIVECITY-WIDE
CORPORATESPONSORSHIP
&OUTDOORADVERTISING
OPPORTUNITY
For additional information, please contact:
Colby Reese
DECOBIKE, LLC.
Email: colby@decobike.com
Direct: 305.415.7446
Office: 305.416.7445 ext. 100
THE CITY OF MIAMI BEACH PUBLIC
B I C Y C L E S H A R I N G & R E N TA L P R O G R A M
All information subject to change without notice.
www.decobike.com
