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Survey Results
Gender.
   Question: What gender
   are you?


 This question was
  to see who my
  video would get
  the best response
  from.

 I tried to get an
  even diverse split
  between gender
What is you’re age

By using defined age brackets I
wanted to see what music appeals         Ages
to the ages. This showed me the
majority of people with the spare
                                                17 or
time to respond to my survey in
                                                below
depth were younger.
                                                18-20
This information tells me that this is
the age I should be appealing                   21-29
towards. Due to the amount of
time free to advertise towards in.              older
Favorite music genre
This question was to find out if I
had chosen the right type of
song, to appeal to a wide                                  Rap
                                                      60
audience.                                      Rock              Classical
                                                      40
From looking over the results at the
side. you can see acoustic is one    Hip-hop          20              R&B
of the top two genres at 41.6%.
                                                      0
This proves the success of my
chose in song genre due to it’s      Dance                            Pop
large appeal.
                                           Metal                 Dub-step
                                                      Acostic
Favorite music genre (Other)

   When Creating this I created a box for ‘other’ responses of genre.

   This provided helpful as I left out the second main category I needed an found the responses that
    followed showing Folk and indie to be popular genres

   Electronic - House and D&B 16/10/2012 20

   Indie 16/10/2012

   Folk 16/10/2012 19:27

   Folk/Indie 15/10/2012

   19:59View Responses, Jazz, Folk,

   14/10/2012 18:25View Responses,

   Jazz,14/10/2012 17:56
How do you access music?

 This idea behind this       80
  question was to find
  out if it’s a better idea   70
  to appeal and sell the      60
  video/song online or
  via shop                    50
  advertisement.
                              40
    from this I found my
    results drawn between     30
    downloads and CD’s
    this led me to look       20
    over my other
    categories which          10
    showed the use of
    other internet based      0
    forms of download or           CD   Download     Illegal    Spotify
    streaming.
                                                   Download    /stream
What do you expect to see in a
          music video?

   By asking this I              Series 1
    wanted to see what
    my audience              80
    expected to see in a     70
    music video an if I      60
    could match this
                             50
                             40
    with my music video      30
    to tailor the video to   20
    my audience.             10
                              0
                                             Series 1
   This told me location
    was the most
    important part/ most
    noticeable part of
    the music video.
How often do you watch music
       videos ?
                        35
 By asking this I
  wanted to find out    30
  if my audience
  watched music
                        25
  videos, an how        20
  often. This was to
  find out if they      15
  would watch my        10            Column1
  video. Also if they
  would understand      5
  the contraventions    0
  of a music video
  giving a point to
  my data.
How much are you willing to pay for
       music?
                                              pay
Depending on the
amount spend on        80
music depends of       70
the budget of my       60
music video. There     50
is no point creating   40
                       30                                          pay
a music video if my
target audience        20
won’t buy the song     10
after seeing it.        0
                            Nothing £5 - £10 £11 - 15 - £20 £21+
                                              £15
Dose your taste in music influence
your dress sense
               Column1


 No



                              Column1

Yes



      0   20   40   60   80
If yes in what way?

 This is to get a sense for the style
  which go’s along side the music
  genre       s.




   Favorite label tees, I wear baggy/ hippy
    clothes, I wear lots of shirts of my favourite
    bands, I like Hippy shizz!,On
    moods, emotions, that sort of stuff!

   The music I listen to is the type of music I like to
    perform and is, therefore, my style. I like to
    portray myself the way I see my style. I dress like
    a foxy jazz lady. Sometimes. For example I'll
    tease my hair if I've been listening to rock and
    I'll leave it natural if I've been listening to
    country or acoustic etc.

   colours
What do you like a music video to
       do?

This helps subtly     Show something irrelevent
decide if my                to the video
audience like
narrative, concept
or performance            Show a performance
based music videos.

                                     tell a story


                                                    0   20   40   60   80

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Survey data

  • 2. Gender. Question: What gender are you?  This question was to see who my video would get the best response from.  I tried to get an even diverse split between gender
  • 3. What is you’re age By using defined age brackets I wanted to see what music appeals Ages to the ages. This showed me the majority of people with the spare 17 or time to respond to my survey in below depth were younger. 18-20 This information tells me that this is the age I should be appealing 21-29 towards. Due to the amount of time free to advertise towards in. older
  • 4. Favorite music genre This question was to find out if I had chosen the right type of song, to appeal to a wide Rap 60 audience. Rock Classical 40 From looking over the results at the side. you can see acoustic is one Hip-hop 20 R&B of the top two genres at 41.6%. 0 This proves the success of my chose in song genre due to it’s Dance Pop large appeal. Metal Dub-step Acostic
  • 5. Favorite music genre (Other)  When Creating this I created a box for ‘other’ responses of genre.  This provided helpful as I left out the second main category I needed an found the responses that followed showing Folk and indie to be popular genres  Electronic - House and D&B 16/10/2012 20  Indie 16/10/2012  Folk 16/10/2012 19:27  Folk/Indie 15/10/2012  19:59View Responses, Jazz, Folk,  14/10/2012 18:25View Responses,  Jazz,14/10/2012 17:56
  • 6. How do you access music?  This idea behind this 80 question was to find out if it’s a better idea 70 to appeal and sell the 60 video/song online or via shop 50 advertisement. 40  from this I found my results drawn between 30 downloads and CD’s this led me to look 20 over my other categories which 10 showed the use of other internet based 0 forms of download or CD Download Illegal Spotify streaming. Download /stream
  • 7. What do you expect to see in a music video?  By asking this I Series 1 wanted to see what my audience 80 expected to see in a 70 music video an if I 60 could match this 50 40 with my music video 30 to tailor the video to 20 my audience. 10 0 Series 1  This told me location was the most important part/ most noticeable part of the music video.
  • 8. How often do you watch music videos ? 35  By asking this I wanted to find out 30 if my audience watched music 25 videos, an how 20 often. This was to find out if they 15 would watch my 10 Column1 video. Also if they would understand 5 the contraventions 0 of a music video giving a point to my data.
  • 9. How much are you willing to pay for music? pay Depending on the amount spend on 80 music depends of 70 the budget of my 60 music video. There 50 is no point creating 40 30 pay a music video if my target audience 20 won’t buy the song 10 after seeing it. 0 Nothing £5 - £10 £11 - 15 - £20 £21+ £15
  • 10. Dose your taste in music influence your dress sense Column1 No Column1 Yes 0 20 40 60 80
  • 11. If yes in what way?  This is to get a sense for the style which go’s along side the music genre s.  Favorite label tees, I wear baggy/ hippy clothes, I wear lots of shirts of my favourite bands, I like Hippy shizz!,On moods, emotions, that sort of stuff!  The music I listen to is the type of music I like to perform and is, therefore, my style. I like to portray myself the way I see my style. I dress like a foxy jazz lady. Sometimes. For example I'll tease my hair if I've been listening to rock and I'll leave it natural if I've been listening to country or acoustic etc.  colours
  • 12. What do you like a music video to do? This helps subtly Show something irrelevent decide if my to the video audience like narrative, concept or performance Show a performance based music videos. tell a story 0 20 40 60 80