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the
      elements
      of style
      Grammar rules

      Presented by THE BLUE AND GOLD

      William Strunk, E.B. White, and
      Maria Kalman




Tuesday, 7 September 2010
Disclaimer
      I’m no expert.

      I may be wrong.

      In language, who’s to say who’s
      right?




Tuesday, 7 September 2010
Commas



                                ,
                            Apostrophes



Tuesday, 7 September 2010
Apostrophes

      • Charles’ or Charles’s?


      • Exceptions:


            • Moses/Jesus/Isis




Tuesday, 7 September 2010
Eats shoots and leaves   The power of the comma


Tuesday, 7 September 2010
After every term...
      Red, white, and blue




Tuesday, 7 September 2010
Interruptions

      • The best way to see a country
        is to travel on foot.


      • The best way to see a country
        unless you are pressed for
        time is to travel on foot.


      • The best way to see a country,
        unless you are pressed for
        time, is to travel on foot.




Tuesday, 7 September 2010
Interruptions

      • Well Susan, this is a fine mess
        you’re in.


      • Well, Susan, this is a fine mess
        you’re in.




Tuesday, 7 September 2010
Combining
      sentences

      • The audience was at first
        indifferent. Later they became
        more interested.


      • The audience, which had
        initially been indifferent, later
        became more interested.




Tuesday, 7 September 2010
Is it a key phrase or not?

      • A key phrase should not have commas when inserted


            • People sitting in the rear couldn’t hear.


            • A person trained in the arts tends to be more creative.


            • Uncle Bert, who is a friend of mine, came over for dinner.




Tuesday, 7 September 2010
Semicolons

      • Used for sentences not
        inclusive of conjunctions
                                         “
            • No “but”, “and”, etc.      Man proposes,
      • It is nearly half past five;
                                           God disposes.
        making it back to town will be
        challenging.                                  ”
      • Except proverbs, cliches,
        conversational sentences




Tuesday, 7 September 2010
More interruptions

      • The interrupting clause does
        not make the tense


      • The journey of Gandhi - all of
        the ups and downs - makes
        great reading.




Tuesday, 7 September 2010
None = no one = not one




Tuesday, 7 September 2010
His first thought when he got out
                            Introducing the dash   of bed - if he had any thought at
                                                   all - was to get back in again.

Tuesday, 7 September 2010
Who... or whoever? A guide to pronouns

      • Tricky!                                 • Avoid ambiguity, but don’t go
                                                  into excess
            • Who is it?
                                                  • Blake and myself stayed
                                                    home.
            • Whoever made this mess
              should clear up.
                                                  • Blake and I stayed home.
            • Gerald is the new person who is
              in charge of finances.               • She loves you more than me.


            • Gerald is the new person whom       • She loves you more than she
              you should look for.                  loves me.




Tuesday, 7 September 2010
Do you mind me asking a question?




  Do you mind my asking a question?




Tuesday, 7 September 2010
Referring to the right term

      • Wondering resolutely what to do next, the clock struck twelve.


      • While I wondered resolutely what to do next, the clock struck twelve.


      • Being in a dilapidated condition, I was able to buy the house very cheap.


      • The house, being in a dilapidated condition, was sold rather cheaply.




Tuesday, 7 September 2010
Active voice

      • More concise


            • At dawn the crowing of a
              rooster could be heard.


            • The cock’s crow came at
              dawn.


            • There were a great number
              of dead leaves lying on the
              ground.


            • Dead leaves lay on the
              ground.


Tuesday, 7 September 2010
Positivity

      • Also helps to be more concise


            • He was not often on time.


            • He was often late.


            • Shakespeare portrays Brutus as a person whose character is not strong
              enough to handle the temptation of being noble.


            • Shakespeare portrays Brutus as weak, naive, and malleable.




Tuesday, 7 September 2010
Be specific

      • Clarity is key


            • A period of unfavorable weather forced the harvest to a later time.


            • The farmer postponed the harvest due to rain.


            • The satisfaction that he showed when he collected his hard-earned reward
              was obvious.


            • He grinned as he pocketed the coins.




Tuesday, 7 September 2010
Needless words


              The question as to whether           Whether


                            He is a man who           He


                        In a nasty manner           Nastily


                Her story is a strange one    Her story is strange


                   The reason why is that          Because


Tuesday, 7 September 2010
Avoid loose
      sentences

      The teacher was almost thirty.
      She just started at this job. She
      used to be a financial adviser.
      The hours were long and the pay
      often miserable. Thus, she
      decided to switch.


      She became a teacher, not
      because of passion, but because
      she used to be a financial
      adviser, working long hours with
      miserable pay.




Tuesday, 7 September 2010
Parallel construction

      • Be consistent


            • In spring, summer, or in
              winter


            • In spring, summer or winter


            • A time not for words but
              action


            • A time not for words but for
              action




Tuesday, 7 September 2010
Related words - keep them together

      • You can call your mother in            • New York’s first commercial human-
        London and tell her all about            sperm bank opened on Friday with
        George’s taking you out to dinner        semen samples from eighteen men
        for just two dollars.                    frozen in a stainless-steel tank.


      • For just two dollars, you can call     • New York’s first commercial human-
        your mother in London and tell her       sperm bank opened on Friday with
        all about George’s taking you out to     semen samples taken from
        dinner.                                  eighteen men. The samples were
                                                 then frozen in a stainless-steel
                                                 tank.




Tuesday, 7 September 2010
Extras




Tuesday, 7 September 2010
Common mistakes

      • Alright vs. All right


      • “Case” can often be omitted: It is often the case that... (You don’t need this)


      • Comprise: means embrace


      • Data: always plural


      • However: better not used at the beginning


      • Irregardless vs regardless


      • Meaningful: often meaningless


Tuesday, 7 September 2010
Common mistakes

      • Firstly, secondly, thirdly, fourthly?: Omit the -ly


      • The truth is... the fact is...: You don’t need this.


      • While: Don’t use as a connective


      • Avoid overdoing similes and metaphors


      • Fancy words: Avoid.




Tuesday, 7 September 2010
Tips

      • Write with nouns and verbs


      • Do not overwrite


      • Prefer the standard to the offbeat


      • Be clear




Tuesday, 7 September 2010
InDesign: The Basics   10 September 2010


Tuesday, 7 September 2010
Thank you




Tuesday, 7 September 2010

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Elements of style 2

  • 1. the elements of style Grammar rules Presented by THE BLUE AND GOLD William Strunk, E.B. White, and Maria Kalman Tuesday, 7 September 2010
  • 2. Disclaimer I’m no expert. I may be wrong. In language, who’s to say who’s right? Tuesday, 7 September 2010
  • 3. Commas , Apostrophes Tuesday, 7 September 2010
  • 4. Apostrophes • Charles’ or Charles’s? • Exceptions: • Moses/Jesus/Isis Tuesday, 7 September 2010
  • 5. Eats shoots and leaves The power of the comma Tuesday, 7 September 2010
  • 6. After every term... Red, white, and blue Tuesday, 7 September 2010
  • 7. Interruptions • The best way to see a country is to travel on foot. • The best way to see a country unless you are pressed for time is to travel on foot. • The best way to see a country, unless you are pressed for time, is to travel on foot. Tuesday, 7 September 2010
  • 8. Interruptions • Well Susan, this is a fine mess you’re in. • Well, Susan, this is a fine mess you’re in. Tuesday, 7 September 2010
  • 9. Combining sentences • The audience was at first indifferent. Later they became more interested. • The audience, which had initially been indifferent, later became more interested. Tuesday, 7 September 2010
  • 10. Is it a key phrase or not? • A key phrase should not have commas when inserted • People sitting in the rear couldn’t hear. • A person trained in the arts tends to be more creative. • Uncle Bert, who is a friend of mine, came over for dinner. Tuesday, 7 September 2010
  • 11. Semicolons • Used for sentences not inclusive of conjunctions “ • No “but”, “and”, etc. Man proposes, • It is nearly half past five; God disposes. making it back to town will be challenging. ” • Except proverbs, cliches, conversational sentences Tuesday, 7 September 2010
  • 12. More interruptions • The interrupting clause does not make the tense • The journey of Gandhi - all of the ups and downs - makes great reading. Tuesday, 7 September 2010
  • 13. None = no one = not one Tuesday, 7 September 2010
  • 14. His first thought when he got out Introducing the dash of bed - if he had any thought at all - was to get back in again. Tuesday, 7 September 2010
  • 15. Who... or whoever? A guide to pronouns • Tricky! • Avoid ambiguity, but don’t go into excess • Who is it? • Blake and myself stayed home. • Whoever made this mess should clear up. • Blake and I stayed home. • Gerald is the new person who is in charge of finances. • She loves you more than me. • Gerald is the new person whom • She loves you more than she you should look for. loves me. Tuesday, 7 September 2010
  • 16. Do you mind me asking a question? Do you mind my asking a question? Tuesday, 7 September 2010
  • 17. Referring to the right term • Wondering resolutely what to do next, the clock struck twelve. • While I wondered resolutely what to do next, the clock struck twelve. • Being in a dilapidated condition, I was able to buy the house very cheap. • The house, being in a dilapidated condition, was sold rather cheaply. Tuesday, 7 September 2010
  • 18. Active voice • More concise • At dawn the crowing of a rooster could be heard. • The cock’s crow came at dawn. • There were a great number of dead leaves lying on the ground. • Dead leaves lay on the ground. Tuesday, 7 September 2010
  • 19. Positivity • Also helps to be more concise • He was not often on time. • He was often late. • Shakespeare portrays Brutus as a person whose character is not strong enough to handle the temptation of being noble. • Shakespeare portrays Brutus as weak, naive, and malleable. Tuesday, 7 September 2010
  • 20. Be specific • Clarity is key • A period of unfavorable weather forced the harvest to a later time. • The farmer postponed the harvest due to rain. • The satisfaction that he showed when he collected his hard-earned reward was obvious. • He grinned as he pocketed the coins. Tuesday, 7 September 2010
  • 21. Needless words The question as to whether Whether He is a man who He In a nasty manner Nastily Her story is a strange one Her story is strange The reason why is that Because Tuesday, 7 September 2010
  • 22. Avoid loose sentences The teacher was almost thirty. She just started at this job. She used to be a financial adviser. The hours were long and the pay often miserable. Thus, she decided to switch. She became a teacher, not because of passion, but because she used to be a financial adviser, working long hours with miserable pay. Tuesday, 7 September 2010
  • 23. Parallel construction • Be consistent • In spring, summer, or in winter • In spring, summer or winter • A time not for words but action • A time not for words but for action Tuesday, 7 September 2010
  • 24. Related words - keep them together • You can call your mother in • New York’s first commercial human- London and tell her all about sperm bank opened on Friday with George’s taking you out to dinner semen samples from eighteen men for just two dollars. frozen in a stainless-steel tank. • For just two dollars, you can call • New York’s first commercial human- your mother in London and tell her sperm bank opened on Friday with all about George’s taking you out to semen samples taken from dinner. eighteen men. The samples were then frozen in a stainless-steel tank. Tuesday, 7 September 2010
  • 26. Common mistakes • Alright vs. All right • “Case” can often be omitted: It is often the case that... (You don’t need this) • Comprise: means embrace • Data: always plural • However: better not used at the beginning • Irregardless vs regardless • Meaningful: often meaningless Tuesday, 7 September 2010
  • 27. Common mistakes • Firstly, secondly, thirdly, fourthly?: Omit the -ly • The truth is... the fact is...: You don’t need this. • While: Don’t use as a connective • Avoid overdoing similes and metaphors • Fancy words: Avoid. Tuesday, 7 September 2010
  • 28. Tips • Write with nouns and verbs • Do not overwrite • Prefer the standard to the offbeat • Be clear Tuesday, 7 September 2010
  • 29. InDesign: The Basics 10 September 2010 Tuesday, 7 September 2010
  • 30. Thank you Tuesday, 7 September 2010