1. New Scenario for financial
and banking players?
Maybe more then one
starting from the customer.
Customer
Engagement

2. The evolution of
banking scenario.
MULTICHANNEL
yesterday
OMNICHANNEL
yesterday - today
ONE CHANNEL
today - tomorrow

3. ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS
NEW ROLE FOR RETAIL SPACE.
PAY FOR TIME NOT FOR
PRODUCT
TRY IN STORE BUY AT HOME BUY SCANNING YOUR HOME
PRODUCTS

4. 1. DIGITAL BANK ERA ED “ANYTIME/ANYWHERE CUSTOMER”
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

5. 2. SERVICE DESIGN APPROACH TO DELIGHT THE CUSTOMER
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

6. 3. LANDSCAPE DESIGN TO BOOST BRAND PROMISE
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

7. 4. PRODUCT HOT SPOT TO VALORIZE BANK OFFER ATTRACTING NEW
CUSTOMERS
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

8. 5. ONE POSITIONING, DIFFERENT WAY OF INTERACT WITH THE CUSTOMER
Rinforzo brand
product brand experience
ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS