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Pregnancy apps and the digital knowledge economy

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Pregnancy apps and the digital knowledge economy

  1. 1. Digitising pregnancy: new ways of monitoring, measuring and visualising unborn and pregnant bodies Deborah Lupton, News & Media Research Centre, University of Canberra @DALupton
  2. 2. Intersections of research interests pregnancy + motherhood digital health big data digitised children digital sociology
  3. 3. Apps as sociocultural artefacts apps human decision-making tech affordances tacit assumptions digital knowledge economy
  4. 4. Apps as knowledge objects • they present knowledges • they reproduce knowledges • they create knowledges
  5. 5. Health apps as domestic medical devices • They monitor bodies’ functions and activities • They convey health and medical information • They diagnose • They can link to healthcare providers or health insurers
  6. 6. Types of pregnancy apps 1 preconception care fertility trackers pregnancy information pregnancy monitoring baby names labour/birth information labour/birth monitoring
  7. 7. Types of pregnancy apps 2 information for fathers pregnancy-related games meditation/affirmation/relaxation in pregnancy/birth baby products guides pregnancy journals/scrapbooks pregnant belly time lapse tool
  8. 8. BabyBump Pregnancy Free
  9. 9. BabyBump Pregnancy Free
  10. 10. Happy Pregnancy Ticker
  11. 11. Bellabeat
  12. 12. Glow + Glow Nurture
  13. 13. Glow Nurture
  14. 14. Glow Nurture
  15. 15. Glow Nurture
  16. 16. Glow Nurture
  17. 17. How popular are they? • I’m Expecting – Pregnancy App (over 40,000 ratings, 1-5 million downloads on Google Play) • BabyBump Pregnancy Free (over 30,000 ratings, 1-5 million downloads on Google Play)
  18. 18. Implications 1 • reproducing and creating norms of pregnancy • disciplining and responsibilising the pregnant body • separation of unborn body from pregnant body • privileging of unborn needs/rights over woman’s
  19. 19. Implications 2 • pregnant woman as valuable commodity/target for marketing • pregnant woman as data-emitting body • personal data used for monitoring by health insurance companies (US) • joining up of different datasets/data doubles • circulations/repurposing of data • cybernetic nature of data
  20. 20. lively data aesthetics emotion lively capital data subjects/doubles flow & circulation multiple uses/repurposing

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