This is a 2-3 hour presentation that provides lots of information on using social networking in a job search.

1. Using Social Networking in a Job Search

6. why? The product you are selling is YOU!

7. what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

8. six degrees of separation The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is atmost six steps away from any other person on Earth.

9. just a few of many!

11. 60% use Facebook

12. 50% use Twitter58.1% of survey respondents reported they had successfully hired a candidate through a social network Source: Jobvite 2010 Social Recruitment Survey Over 600 HR and recruitment professionals completed the survey

13. why? Relationships Relationships Relationships!!

15. Be a resource

16. Combine professional & personal posts

17. Don’t let people forget you

18. Grammar, spelling and punctuation DO count!

19. Do not ever lie, swear, tell bad jokes and so on

20. Watch posting too much religion or politics

22. why it matters Recruiters review online reputational information about candidates: Most of the time – 35% All the time – 44% Recruiters believe positive online reputation matters: To some extent – 38% To a great extent – 48% 70%of recruiters have rejected candidates based on online information! Microsoft Study, 2010

23. an example

24. the basics Research your options Set-up account User name Profile/Bio Photo Find friends and associates Lurk to get used to format Start posting!

25. linkedin Exists to help you make better use of your professional network and help the people you trust in return Over 75 million members in over 200 countries and territories around the world A new member joins approximately every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Average user is over 41 years old and earns more than $100,000 per year

26. completing a profile Basic Information Last Name (20) First Name (40) Former/Maiden Name (40) Display Name Professional “Headline” (120) Country and Zip Code Industry Photo (4 mb)

27. completing a profile Summary Professional Experience & Goals (2,000) Specialties (500) Applications Blogs, events, presentations, Tweets, polls Experience Paid and volunteer Education Recommendations Interests (1,000) Honors & Awards (1,000) Personal Information Contact Settings Settings Email addresses

28. join groups

29. connect & search

30. search jobs

31. research the competition!

32. facebook More than 500 million active users More than 250 million users log on at least once each day More than 2/3 of users are not in college The fastest growing demographic is 35 years old and up Average user has 130 “friends”

33. home page Type status updates here

34. manage friends

35. applications

36. fan page

37. important pages to “like”

38. twitter A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?” Over 105 million registered users Messages can only use 140 characters More than 50 million tweets per day 40% of users earn more than $50,000 per year

39. public profile

40. time management

41. business cards

42. personal website

43. blog

44. it’s all about…

45. one final thought 77% of the 2009 Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.

46. remember… The product you are selling is YOU!