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The Basics of Using Facebook for Business

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Deborah Krier
Deborah Krier
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The Basics of Using Facebook to Promote Your Business
some facebook facts Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages
commonly used tools 2011 Social Media Marketing Industry Report Social Media Examiner
benefits 2011 Social Media Marketing Industry Report Social Media Examiner
profile
page
adding tabs/links
examples
advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections
example Demographics Over 18 years old, within 25 miles of Denver, NOT fan of my Page $10 daily budget 404,229 impressions 75 clicks throughs $1.31 cost per click $98.61 spent
tips & techniques ,[object Object]
70/30 rule
Don’t be one-dimensional,[object Object]
Grammar, spelling and punctuation DO count!
Be responsive AND say Thank You!,[object Object]
Do not ever post something you don’t want “someone” else to see,[object Object]

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The Basics of Using Facebook for Business

  • 1. The Basics of Using Facebook to Promote Your Business
  • 2. some facebook facts Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages
  • 3. commonly used tools 2011 Social Media Marketing Industry Report Social Media Examiner
  • 4. benefits 2011 Social Media Marketing Industry Report Social Media Examiner
  • 9. advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections
  • 10. example Demographics Over 18 years old, within 25 miles of Denver, NOT fan of my Page $10 daily budget 404,229 impressions 75 clicks throughs $1.31 cost per click $98.61 spent
  • 11.
  • 13.
  • 14. Grammar, spelling and punctuation DO count!
  • 15.
  • 16.
  • 17. questions? Connect with me! www.facebook.com/deb.krier www.facebook.com/DebKrierTheSociaLight www.linkedin.com/in/deborahkrier www.twitter.com/debkrier www.debkrier.com/my-blog www.youtube.com/dkrierthesocialight

Hinweis der Redaktion

  1. Add tabs to personalize your pageSearch in FB for apps or look on other pages to see what they useTo change tab name, go to Edit Info, Apps, Edit SettingsCan have “more” tabs – rearrange to have those you want show. Wall and Info cannot be moved.