A short presentation on Farm Retailing/ Farm Gate Marketing

1. FARM RETAILING
Submitted By :-
Debajyoti Biswas
CA-11665/2020
MBA ABM 2nd Semester
A new caring perspective
Farm Retailing
Department of Agri-Business Management
Chandra Shekhar Azad University of Agriculture and Technology

2. Introduction
In very simple terms, farm retailing is the
marketing and selling of fresh farm produce
directly to the consumers, without the use on an
intermediary ( i.e., wholesalers, retailers, etc.).
Farm Retailing

3. Why Farm Retailing ?
Taste Real Flavors
Support local farmers
Protect the Environment
Nourish ourselves
Know Where our Food
Comes From
Farm Retailing

4. Types of Farm Retail
Community
Supported
Agriculture
Farmers
Market
Farm Shop
Or
Farm Stand
Farm Retailing

5. What is Community Supported Agriculture ?
• Community-supported agriculture (CSA model) is a system that
connects the producer and consumers more closely by allowing the
consumer to subscribe to the harvest of a certain farm or group of farms.
• It is an alternative socio-economic model of agriculture and food
distribution that allows the producer and consumer to share the risks of
farming.
Farm Retailing

6. How it works ?
Farm Retailing

7. What is a Farmers’ market ?
• Farmers' markets are open-air or indoor markets where farmers come
regularly to sell their produce directly to the consumers.
• They are a place for business and trade while at the same time they foster
social gathering and community activity.
• By cutting out middlemen, they offer farmers a more profitable way to sell
their crops.
Farm Retailing

8. How it works ?
Farm Retailing
Farmers
Consumers
Gather at Farmers’
Market
Consumers choose
what they want and
purchase as required
Consumers get fresh
produce at lower
costs

9. Farm Stand or Farm Shop
• A farm shop or farm stand, is a type of retail outlet which usually sells
produce directly from a farm.
• Direct sales to the consumer allow farmers to retain a larger portion of the
resulting profit than they can obtain by selling to a wholesaler or larger
reseller or even farmers’ market.
Farm Retailing

10. How it works ?
Farm Retailing
Farmers
Consumers
Farm Stand or
Farm Shop
Consumers choose
what they want and
purchase as
required
Consumers get more
fresh produce at
even lower costs
(compared to
farmers’ market)

11. What are the benefits of Farm Retailing ?
Benefits to Consumers
• Cost savings.
• Fresh farm products.
• Higher awareness of farming and food related activities.
Benefits to Farmers
• Lower production costs.
• Higher and more secure income.
• Better understanding of customers and their needs.
Farm Retailing

12. Business ideas
Farm Retailing
• Pick-Your-Own or U-Pick
(FOR FARMERS) FOR ENTREPRENEURS
• Customers harvest
the produce
themselves.
• Prominent in North
America and East Asia.
• Collaborate with farmers
on partnership basis.
• Provide infrastructure
• Provide marketing and
marketing linkages.

13. THANK YOU
Farm Retailing