3. Great ideas aren’t enough. They need a catalyst.
Someone with the courage to execute them.
Idea revolution combines keen insights and intelligent
Idea revolution
strategic thinking with unbridled, creative passion and
talent. Through this conviction, we are not confined
You just have to know where to look.
by budget, time lines, or the barriers of traditional
These kinds of ideas are at the core of great brands.
communication. Idea revolution endeavours to uncover the
and ultimately produce compelling results.
most compelling solutions that will build relationships,
Great ideas topple barriers, cause reactions, promote change,
shift thinking, move people, and create opportunities.
It can be big or small, but most of all, it has to be great.
The true integration of ideas. Start with an idea.
4. d
in
. m
It’s our thing. Plain and simple.
vio e ter
ur the
tag
Innovate through brand strategy and planning. Instigate with
inspiring, integrated solutions. Engage through interactive
ha ag al
experiences, direct and promotional marketing programs,
photography and design.
beeng, to
It’s all part of
the revolution.
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5. Our leadership team sets the very highest standards for themselves, their teams
s,
and every member of tag. They come from diverse business backgrounds but
ckgrounds
hold one clear, unified vision – to work tirelessly, building and nurturing strong
d
relationships and brands.
craig gagliano chief executive officer
Bring your A-game. Heck, bring your Type-A personality, too. You’ll need it to
match wits with the world’s most eloquent urbanite. Man, they crammed a lot
of brains into that one. CEO must stand for Cerebello Eventus Optimus.
fabio orlando chief creative officer
It takes a lot of energy to be the motivating, creative force that inspires
broader thinking and clear communication. Probably the reason for his
enormous appetite for crazy good food.
matt orlando president
Take one part expensive Cognac, mix with an abundance of great food,
add a social scene and voila! You’ve got Matt. More importantly, you’ve got
a guy who can take the power of integration, pair it with a solid relationship
and blend it all to create pure brand intimacy.
gabriel armstrong vice president
Very Personable. Yup, that’s where the VP acronym comes in. She can
giggle like a school girl or belly-laugh like a trucker. You see, it really is
amazing when someone like Gabi, who brings an unfailing belief in the
goodness of people, smoothes on the scene that things have a natural
tendency of just working beautifully. Kum Ba Ya, man, Kum Ba Ya.
deanna jamieson senior account director
You want worldly wise? How’s about 43 countries worth? Yes, Deanna
is that person. And strategy is the mode of choice to get to those elusive
destinations. First class or coach?
6. We approach the creative process with a “no boundaries” attitude and allow ideas to flow freely from all points of
view and expertise. We believe that the smallest thought can grow to form the breakthrough idea that will lift a brand
to new heights and strike a reverberating cord with the intended audience. The ability to recognize the grain of an
idea and nurture its potential, is our strength and the basis of idea revolution.
mike genchi associate creative director
Unless you’re willing to ask the question, you’ll never know “what could be”.
Got what it takes to question convention? Enter Mike. Where the acronyms of
ACD and ADD subtly interplay to create massive cranial output.
peter kosciolek art director
Peter’s favourite colour is red. Not surprising that he’s the best devil’s
advocate money can buy. So what if his favourite colour was really blue?
jo
john jensen senior designer
It is without regret that John announces the overdue death of mediocracy,
the dawning of ideas with the perfect amount of cowbell, as well as the
continuing idle stench of his swampy goalie equipment. The anti high-five
movement is gaining momentum, but sadly lacks an enthusiastic gesture for
supporters to celebrate any of its successes.
matthew orlando senior photographer
Matthew’s as good behind the camera as he is the kitchen. And man, can
that cat cook. And when he cooks, he smokes. Not literally, that’s disgusting.
So even though he’ll tell you he’s been around since the pinhole camera,
don’t let that fool you. As one of the pioneers of digital photography, he
knows how to get the fire going.
7. Strate
Strategic thinking is the cornerstone of our success. We approach
each initiative with a fresh, open perspective to allow strategic
thinki
thinking to evolve into revolutionary ideas. An elite group of account
profe
professionals skillfully manage all resources, budgets, timelines,
and a
above all, stakeholder expectations with the objective of achieving
outst
outstanding results.
pamela albino manager, client services
You want results? Light the firecracker we call Pam. With enough energy to
be considered the next viable renewable energy source, Pam is our “go-to
girl” who explodes on the scene to satisfy even the short-fused among us.
jennifer duke account manager
Ever meet that type of person who just seems to fit into any crowd? Well,
that’s Jen. And she pretty much has to. But the amazing thing is that she
actually maintains her integrity, and sense of humour, along the way.
fred care account manager
Fred’s a Gear Head. That’s probably why he always runs on all cylinders.
He also has a passion for results. So whether it’s about generating, capturing
or measuring them, the “oil in his veins” ensures a smooth approach.
valerie black account manager
With nerves of steel and integrity to match, you’d never guess that Val was
actually hooked up intravenously to a Timmy’s carafe. Pair that with sincere
determination in life and work, and we like to say that when the going gets
rough, the coffee gets her going, er . . . um, yeah.
8. With the same commitment to shared ideas, our award-winning
interactive team plans, designs, manages and executes complete
interactive solutions that promote active brand engagement and
brand intimacy.
ryan short account supervisor
Ryan is like a cross between a NASA monkey and a cow. He understands
and can digest highly technical languages and convey them to the masses
by blowing hot air – he’s also part sales, after all – though he likes to call it
“motivation”.
jinglung wu application developer
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cameron leonard developer
The perpetual propeller-head. That darn thing keeps twirling just as
passionately as the interactive gears in his head. But Cam’s not all geek.
Inside that elegant frame is a gargantuan sports fanatic.
manish patel developer
Don’t let the name fool you. When it comes to coding, Manish is truly the
man. And when the matrix becomes too overwhelming, you’ll find Neo, er
Manish, flipping the coin and going from screen to green and serene.
9. Our talented studio team approaches every initiative
with the objective of ensuring nothing less than
perfection. From initial concept approval to final
execution, our group of production artists and photo
experts work tirelessly alongside our creative team in
a unified effort to uphold and enhance the intended
vision and strategy for the brand.
tammy giddings studio manager
A million things whiz through your mind when you’re doing 210 km/h
around the racetrack. That’s why Tammy can juggle a studio-full worth
of work and still manage to give each project her precise and caring
attention. Just don’t get in her way.
brian welsh senior production artist
Brian? What’s not to like? Big, snugly and just oh-so lovable, Brian applies a
great big bear hug-full of experience to everything he touches. Come on in
and give him a hug today!
dan graham senior production artist
You know that old saying, “Never enough time to do it right, always enough
time to do it over”? Well, Dan hates that. And he’ll be darned sure to let you
know about it, right after he does some kooky pre-pro magic that gets the
job done in record time. Kind of ironic, really.
john madonna proof editor
A passion for linguistic excellence that translates into maticulous Meticulos
metticulis meticulous attention to detail. Creatives are slobs – and John’s
quiet and cheerful nature keeps them all in check, check, check.
11. ,
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12. ricoh canada
brand repositioning
highlights Market share improvement from #8 ranking in 2000 to #1 ranking
in 2008 (A3 Category)
Increase in unaided recall and recognition of the Ricoh brand,
its products and services by more than 100% among the target
group (Millward Brown)
Sales increased by $40M between 2003 and 2008
14. cuisipro
new brand development
Food Loves Cuisipro ™
highlights Annual sales over $15MM (US)
Distribution to over 50 countries and growing
Brand awareness in the US increasing by 10% year-over-year
International acclaim through product innovation awards and
marketing awards
Tools for Cooks™
www.cuisipro.com
Growing media coverage of Cuisipro products globally (including
magazine, newspaper and television)
15. print
trade show
web site packaging
catalogues sales collateral
16. cohv
psa awareness campaign
highlights Significant increase among both the key target and general public
in understanding the responsibilities of ATV owners and riders
in adhering to safety guidelines about rider age and appropriate
vehicle size.
Resounding approval and support from Canadian ATV
manufacturers (COHV members) which led to additional funding
for a supplementary fall campaign.
Ongoing enthusiastic support from the public of Canadian Off
Highway Vehicle Distributors Council, with thanks for helping to
enlighten parents and riders about the positive, family, recreational
aspect of ATV riding when simple safety guidelines are followed.
Positioned COHV as the leader in communication and information
with regard to ATV and off-highway vehicles.
18. mmic
category awareness campaign
highlights 8000 web site hits in a 4-week period
Over 6,000,000 impressions
Non-traditional media allowed execution in 4 major Canadian cites
at cost of less than .02 per impression
Social media exposure resulting in viral global reach
20. honda canada
national sales event
highlights 13% increase in dealer participation over previous year
44% increase in communications distribution over previous year
(over 4.5 million)
Complete turnkey program execution, from consumer advertising
through to customized dealer direct mail program and in-store
merchandising
21. honda canada
It’s the event you’ve been waiting for...
direct mail web site
Your patience has paid off. Now and for a limited time only, you can get the power you want and
the value you expect at the 2009 Honda Power Event. Whether you’re looking to keep your lawn
manicured with a genuine Honda lawnmower, or you need the serious backup energy from one
of Honda’s legendary generators, you’ll find it all at your local Honda dealer. The wait is over.
NOW ONLY
Save $130 off MSRP
honda.ca
flyer
print television
22. honda canada
youth targeted awareness campaign
highlights 4-week Toronto test campaign to youth target
Over 6,000 web site hits over the 4-week campaign
Over 5,000,000 impressions using traditional and
non-traditional media
print
Contest entries received via web site, mobile and
social media
23. print
out-of-home street level
mobile web site – whereryou.ca
out-of-home
24. mitsubishi electric canada
Rethink
Central Heating & Cooling.
Think Zuba-Central.
Rethink everything you know about whole-home, year-
round comfort. Made for Canada only, Zuba-Central replaces
traditional furnace & air conditioning units with one quiet,
highlights Various brands in the HVAC category exist under Mitsubishi Electric. lightweight, highly efficient, ducted heat pump system that
can save your customers space and significant annual energy
costs. And thanks to features like H2i technology, Zuba-Central
As essentially a ground-up initiative, all elements, including web site, is capable of heating down to -30°C and beyond. So put
collateral, catalogues, trade show displays and advertising, were some serious thought into your next job and you’ll think ...
re-engineered to suit the progressive and technological nature of
the company and its products.
Since partnering with tag, Mitsubishi has enjoyed 20% year-over-
year increase in sales and a reinvigorated distributor network.
www.zuba-central.ca
30YEARS OF
INNOVATION
IN CANADA
25. mitsubishi electric canada
Don’t let comfort cut into your style.
web site
Mr. Slim ductless heating and cooling solutions feature industry-first technologies
like the . And because they mount high up and out of the
print
way, your comfort is always in style. To learn more visit stylethatfits.com.
Don’t let comfort cut into your style.
Don’t let comfort cut into your style.
High technology meets high style. FD MODEL
High technology meets high style. FD MODEL
• Mr. Slim features industry-first technologies like the , which • Mr. Slim features industry-first technologies like the , which
automatically finds hot or cold spots by detecting the temperature at floor level and automatically finds hot or cold spots by detecting the temperature at floor level and
adjusting air flow to eliminate these cold or hot spots so you always feel comfortable. adjusting air flow to eliminate these cold or hot spots so you always feel comfortable.
• Mr.Slim is Energy Star qualified, and is available up to 23 SEER. • Mr.Slim is Energy Star qualified, and is available up to 23 SEER.
• Mr. Slim mounts high up and out of the way, so your comfort is always in style. • Mr. Slim mounts high up and out of the way, so your comfort is always in style.
To learn more visit mescahvac.com. To learn more visit mescahvac.com.
*When installed by an Authorized HVAC Installer. *When installed by an Authorized HVAC Installer.
collateral
print print
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IT’S A
goodride.com
goodride.com
print
point-of-sale
34. Enter now and you could be sightseeing in New York!
WIN A 5-DAY, 4-NIGHT GETAWAY
PLUS $1,000 USD spending money!
Simply purchase any Bausch & Lomb
VisionPak with a six-month supply of
lenses and receive a ballot to enter!
Hurry! Contest ends January 31st, 2008.
See contest rules and regulations on back of ballot.
Available in ReNu MultiPlus® or Sensitive Eyes® Multi-Purpose Solution VisionPaks bundled with Bausch & Lomb contact lenses.
photography
point-of-sale
38. everyday. getaway.
everyday.
getaway.
Enjoy lakeside living, without the price.
Living at the Port of Newcastle gives you the best of both worlds, 40 minutes from
downtown Toronto and a lakeside home in a cottage-style setting. At any moment
you could be boating from the 260-slip marina, fishing, hiking or just plain old cottage-style relaxing at
the community’s spectacular Admiral’s Walk Clubhouse. Your everyday getaway, conveniently situated
on the shores of Lake Ontario. Living in the Port of Newcastle means you’re already there.
SINGLES FROM
THE HIGH 200’s
$
sales office & model homes located at 2 doug walton lane, POrt of newcastle
905.987.5146 · k ylemorecommunitiES.com
everyday. getaway.
Enjoy lakeside living, without the price.
Living at the Port of Newcastle gives you the best of both worlds, 40 minutes from
downtown Toronto and a lakeside home in a cottage-style setting. At any moment
you could be boating from the 260-slip marina, fishing, hiking or just plain old cottage-style relaxing at
the community’s spectacular Admiral’s Walk Clubhouse. Your everyday getaway, conveniently situated
on the shores of Lake Ontario. Living in the Port of Newcastle means you’re already there.
SINGLES FROM
THE HIGH 200’s
$
Enjoy lakeside living, without the price.
Living at the Port of Newcastle gives you the best of both worlds, 40 minutes from
downtown Toronto and a lakeside home in a cottage-style setting. At any moment
you could be boating from the 260-slip marina, fishing, hiking or just plain old cottage-style relaxing at
the community’s spectacular Admiral’s Walk Clubhouse. Your everyday getaway, conveniently situated
on the shores of Lake Ontario. Living in the Port of Newcastle means you’re already there.
SINGLES FROM
THE HIGH 200’s
$
sales office & model homes located at 2 doug walton lane, POrt of newcastle
905.987.5146 · k ylemorecommunitiES.com
sales office & model homes located at 2 doug walton lane, POrt of newcastle
905.987.5146 · k ylemorecommunitiES.com
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