The Artist In The Cube - Hiring + Managing Creative Professionals
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This is a presentation I gave to the Triangle Marketing Club on October 20, 2015. In it I summarized my 15+ years of hiring and managing creative individuals with tips, anecdotes and advice from my experience.
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The Artist In The Cube - Hiring + Managing Creative Professionals
- 1. The Artist In The Cube Dean Logan | 10.20.15 Hiring + Managing Creative Professionals #TMCtonight
- 5. No. But organizations can make it that way. #TMCtonight
- 6. #TMCtonight
- 7. Unless you’ve worked as a creative, it’s hard to relate to a creative. #TMCtonight
- 8. #TMCtonight
- 10. #TMCtonight
- 11. Why Our need for self-expression What Create stuff for a paycheck #TMCtonight
- 12. It is almost impossible for us to separate What we do from Why we really do it. #TMCtonight
- 13. #TMCtonight
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- 19. #TMCtonight
- 20. + #TMCtonight
- 21. #TMCtonight
- 22. #TMCtonight
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- 25. 1. Portfolio 1. Attitude 3. Interview 4. Cultural fit 5. Resume #TMCtonight
- 29. 1. Need for expression 2. Recognition of talent 3. Desire to be unique #TMCtonight
- 30. #TMCtonight
- 31. #TMCtonight
- 33. Give feedback More is always better Find one good thing Give context for next steps Provide account rationale #TMCtonight
- 34. Realize we’re just not that into the business details #TMCtonight
- 37. Be very careful handing out titles #TMCtonight
- 39. Have less meetings for the love of God #TMCtonight
- 40. Don’t Cherry-Pick (But make sure they know you’ve got mad skillz) #TMCtonight
- 42. Slow to hire, quick to fire… yup, pretty much #TMCtonight
- 43. Time in a creative culture is a lot like dog years #TMCtonight
- 44. Know “performance” is very difficult to quantify #TMCtonight
- 45. = Because there is no metric for “creativity” #TMCtonight
- 46. Give a prima donna a second chance #TMCtonight
- 47. Show a bully the door #TMCtonight
- 48. Your job: make them so good you can’t afford them anymore #TMCtonight
Editor's Notes
- Define “Creative” – anyone whose primary income is dependent as a designer, copywriter, developer, etc. This can be with a traditional agency, in-house services group, or freelance team.
- Is it really this much of a challenge? Is it this overwhelming in the working environment?
- If you’re having higher than average turnover in your in-house or creative services group, you might have this situation.
- There’s no shortage of stereotypes of what a “creative” person is or is like. Dali story – grad school
- How many people live with a “creative”? How are they to be around when they don’t feel like they’re allowed to be “creative”?
- “Dumb Blonde” story
- Michael Winslow story Paula Scheer – design MC Escher – concept Marta Minujin – colour + form Neil French – copywriting
- Every move you make - every vow you break - every smile you fake - every claim you stake, They’ll be watching you
- David Farmer story