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6 Ways to Use Social Media
to Get Accepted to College
(And what to avoid so you don’t get rejected)


         Dean Tsouvalas
           StudentAdvisor.com
                  May 3, 2012
Agenda
•Introductions
•Define Social Media
•6 Ways to Use Social Media to get Accepted
•Schools using Social Media to connect to
Students & parents
•What to avoid on Social Media so you don’t
get rejected
•Questions
Who We Are
Dean Tsouvalas is a former award-winning TV Producer of 20/20
and PrimetimeLive, Educator, and Social Media Technologist.

StudentAdvisor.com, a Washington Post Company, is the leading
“all things college” resource for students of all ages to find the
colleges that best fit their goals and needs. StudentAdvisor.com
offers free access to trusted college conversations, college
reviews, college comparison and match tools, planning guides, a
social network of verified advisors and more.

StudentAdvisor.com is a proud member of the National
Association for College Admission Counseling (NACAC).
Social Media is
revolutionizing the
way students
engage with
colleges.

For the past 2 yrs
the SA team has
been tracking
colleges social
media engagement.

This this is the only
scientifically sound
ranking – it is not an
opinion list.
What is Social Media
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
3 BILLION.
The number of YouTube videos viewed per day.
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
175 MILLION
The average number of “tweets” per day on Twitter.
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
Attracts 1,090 visitors per minute
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
UMass Dartmouth
 Social Media & College Admissions Study
• Sixty-one percent of the respondents in 2007-
  2008 reported they used at least one form of
  social media.
• One year later, 85% of college admissions offices
  were using at least one form of social media.
• In 2009-2010 that number rose to 95% and
• In the latest study, 100% of colleges and
  universities studied are using some form of
  social media.
Follow colleges on social media to:
• Learn about campus life
• Read up on current events at the school
• Ask questions directly to admissions
  counselors
• Take “virtual tours”
• Discover what makes each college unique
• Figure out if it’s the right “fit”
1. Get to know the School on Facebook
• “Like” the official Facebook
  page
• Learn about the
  conversations that matter
• See the events on campus
• Parents keep up to date
  with calendar
     Incorporate this info in the
     application!!!
     (Essays and interviews)
Facebook
• Morehouse hosts “Morehouse
  Mondays,” where admitted students
  can talk to university staff by posting
  questions on the Facebook wall.
• Oberlin has a Facebook fan page
  called “Oberlin Hopefuls” for high
  school students just thinking of
  attending.
• Four Saint Mary's College first-year
  students, felt like they knew each
  other when they moved into their
  room at Regina Hall. They actually
  first met "virtually" on the Saint
  Mary's Class of 2015 Facebook page
  and decided to become roommates.
2. Search for a School on Twitter
• Follow your
  prospective school
• Find out what
  issues matter –
  sport
  scores, campus
  beautification, rese
  arch findings
• Learn what issues
  are important to
  you
• Learn Hashtags#
Twitter
• Emerson College has made
  social media integral to their
  education and has all of Boston
  using the #ESM hashtag
  whenever they want to talk to
  anyone at Emerson about social
  media.
• Williams College uses the
  #Williams2016 hashtag to create
  a social community of accepted
  students.
• Macalester congratulates and
  connects with every student
  who tweets that they were
  accepted to their university.
3. Video made the college star
 Stand out from the crowd – make a video application

• Why you want to go to the school
• Extracurricular activities
• Additional recommendations
YouTube
• Watch a Class
• Search for videos on
  student activity groups
  to learn what they are
  like
• The Pratt Institute
  allows anyone,
  including prospective
  students, to watch
  guest lectures and
  classes
4. Google+, Pintrest, or Flickr Your Way In
Learn about a school or
Show off your:
   • Writing skills
   • Highlight your
     volunteerism
   • Creative Side
   • Athletic Talent      The Common Application and
                          Universal College Application both
                          provide a space where students can
                          link to a site!
Pinterest
• Marquette uses Pinterest
  to give prospective
  students a
  comprehensive picture of
  what life is like
• Texas A&M suggests
  school-themed
  decorations for incoming
  students’ rooms.
• Arizona State has an
  entire pinboard dedicated
  to engaging prospective
  students.
Google+
• Duke uses Google+ to host
  “hangouts,” or video chats,
  with prospective and accepted
  students. If you have a
  question about life at Duke,
  you can post it in the chat and
  a real admissions professional
  will answer live.

• Many colleges, including Yale,
  Northeastern and University of
  Michigan use Google e-mail
  addresses, which means all
  students and faculty already
  have accounts on Google+.
Flickr
• Vanderbilt gives
  prospective students an
  idea of what student life
  is like with their “365”
  project which posts a
  different picture of
  something at Vanderbilt
  each day.
• Gettysburg College posts
  photos of their
  orientation so students
  can have an idea of what
  their programs will entail.
5. Discover Student Bloggers
• A blog is a fantastic
  platform to learn directly
  from a student’s point of
  view.
• John’s Hopkins has over
  25 different student
  bloggers. These blogs are
  not edited by the
  admissions office.
• OCU is one of the few
  schools to give parents of
  students their own blogs.
Tumblr
• University of Chicago has an
  Admissions Tumblr where they
  post pictures and videos of
  student life on campus and
  take questions from
  prospective applicants.
• Florida International University
  answers dozens of anonymous
  questions via Tumblr from
  students and prospective
  students.
• University of Delaware uses
  Tumblr for student bloggers to
  connect with prospective
  students.
6. It’s Cool to be Square
 Impromptu college tours – use Foursquare
• When on a
  campus tour
• Or if you visit
  during a break
  leverage your
  Smartphone
  for inside
  information
Foursquare
• Harvard uses Foursquare
  to help visitors see
  campus. They have tips
  on every major building
  and location – and 62
  thousand followers!
• University of Oregon uses
  Foursquare so
  prospective students can
  give self-guided tours of
  campus.
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
1. Don’t ASK to be Googled
• Use an appropriate E-mail Address
  Would you want admission officers to contact you at
  sexykitten@example.com? An email account like that begs the
  admissions officer to Google you.
• The admissions decision process begins before you even apply.
  This is the beginning of branding yourself. You can even create
  an email account that is only for college applications.
• Always put your most professional self forward; when in doubt,
  use an email format such as firstnamelastname@example.com
• Avoid having inappropriate user names: i.e. – BabyDollKitten4
2. Use Social Media RESPONSIBLY
• Students need to
  understand: If it’s online
  ANYONE can find it

• Students should keep ALL
  posts “Grandma friendly”:
  Foul language and indecent
  pictures should be avoided
  entirely.
3. Privacy Please
 It’s been said before, but can’t be said enough
     – if you put it online, anyone can find it
1. On Facebook, visit “privacy settings”
   by clicking on “account” and set
   privacy settings at the highest level
   you’re comfortable.
2. On Twitter, visit the “edit my profile”
   page (on the “profile page” tab), and
   make sure that “protect my Tweets”
   is selected. You’ll have to manually
   approve anyone that wants to view
   your Tweets.
3. On YouTube, make any videos that
   you wouldn’t want everyone to see
   “private” when you upload them.
Questions

More about StudentAdvisor
6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)
Free Registration Personalizes the College Search
•   You don’t have to sign up to use
    most features, however registration
    greatly customizes the college search
    and lets students participate.
    Registration is completely free for
    both students and parents.

•   Things users can do after they
    register: Save compares, ask
    questions, participate in groups, get
    additional recommendations and
    more!

•   Easily track the latest reviews and
    questions about their top choice
    colleges.

•   Connect with Verified Advisors.
College Match Tool
Discover colleges based on
  over 600,000 data points:
• Degree type
• Major
• Test Scores
• Location
• Campus Setting
• Size of Student Body
• Tuition and Fees Budget
College Compare Tool
• Compare data for up to 5
  colleges side-by-side.

• Easily access Verified
  Advisors and student
  reviews.

• Save & download compared
  schools to track new
  questions and reviews
  (registered uses only)
College Reviews
•   Students and parents want to know: “is
    this school worth the money?”

•   StudentAdvisor has reviews for
    thousands of schools from students &
    alumni.

•   Students don’t always trust
    information written the college’s
    website. Reviewers give honest insight
    on student life, campus safety, financial
    aid satisfaction, and more.

• Admissions stats tell students
  if they can get in. Reviews
  tell students if they can fit in.

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6 Ways to Use Social Media to Get Accepted to College (and What to Avoid so you Don't Get Rejected)

  • 1. 6 Ways to Use Social Media to Get Accepted to College (And what to avoid so you don’t get rejected) Dean Tsouvalas StudentAdvisor.com May 3, 2012
  • 2. Agenda •Introductions •Define Social Media •6 Ways to Use Social Media to get Accepted •Schools using Social Media to connect to Students & parents •What to avoid on Social Media so you don’t get rejected •Questions
  • 3. Who We Are Dean Tsouvalas is a former award-winning TV Producer of 20/20 and PrimetimeLive, Educator, and Social Media Technologist. StudentAdvisor.com, a Washington Post Company, is the leading “all things college” resource for students of all ages to find the colleges that best fit their goals and needs. StudentAdvisor.com offers free access to trusted college conversations, college reviews, college comparison and match tools, planning guides, a social network of verified advisors and more. StudentAdvisor.com is a proud member of the National Association for College Admission Counseling (NACAC).
  • 4. Social Media is revolutionizing the way students engage with colleges. For the past 2 yrs the SA team has been tracking colleges social media engagement. This this is the only scientifically sound ranking – it is not an opinion list.
  • 11. 3 BILLION. The number of YouTube videos viewed per day.
  • 13. 175 MILLION The average number of “tweets” per day on Twitter.
  • 20. UMass Dartmouth Social Media & College Admissions Study • Sixty-one percent of the respondents in 2007- 2008 reported they used at least one form of social media. • One year later, 85% of college admissions offices were using at least one form of social media. • In 2009-2010 that number rose to 95% and • In the latest study, 100% of colleges and universities studied are using some form of social media.
  • 21. Follow colleges on social media to: • Learn about campus life • Read up on current events at the school • Ask questions directly to admissions counselors • Take “virtual tours” • Discover what makes each college unique • Figure out if it’s the right “fit”
  • 22. 1. Get to know the School on Facebook • “Like” the official Facebook page • Learn about the conversations that matter • See the events on campus • Parents keep up to date with calendar Incorporate this info in the application!!! (Essays and interviews)
  • 23. Facebook • Morehouse hosts “Morehouse Mondays,” where admitted students can talk to university staff by posting questions on the Facebook wall. • Oberlin has a Facebook fan page called “Oberlin Hopefuls” for high school students just thinking of attending. • Four Saint Mary's College first-year students, felt like they knew each other when they moved into their room at Regina Hall. They actually first met "virtually" on the Saint Mary's Class of 2015 Facebook page and decided to become roommates.
  • 24. 2. Search for a School on Twitter • Follow your prospective school • Find out what issues matter – sport scores, campus beautification, rese arch findings • Learn what issues are important to you • Learn Hashtags#
  • 25. Twitter • Emerson College has made social media integral to their education and has all of Boston using the #ESM hashtag whenever they want to talk to anyone at Emerson about social media. • Williams College uses the #Williams2016 hashtag to create a social community of accepted students. • Macalester congratulates and connects with every student who tweets that they were accepted to their university.
  • 26. 3. Video made the college star Stand out from the crowd – make a video application • Why you want to go to the school • Extracurricular activities • Additional recommendations
  • 27. YouTube • Watch a Class • Search for videos on student activity groups to learn what they are like • The Pratt Institute allows anyone, including prospective students, to watch guest lectures and classes
  • 28. 4. Google+, Pintrest, or Flickr Your Way In Learn about a school or Show off your: • Writing skills • Highlight your volunteerism • Creative Side • Athletic Talent The Common Application and Universal College Application both provide a space where students can link to a site!
  • 29. Pinterest • Marquette uses Pinterest to give prospective students a comprehensive picture of what life is like • Texas A&M suggests school-themed decorations for incoming students’ rooms. • Arizona State has an entire pinboard dedicated to engaging prospective students.
  • 30. Google+ • Duke uses Google+ to host “hangouts,” or video chats, with prospective and accepted students. If you have a question about life at Duke, you can post it in the chat and a real admissions professional will answer live. • Many colleges, including Yale, Northeastern and University of Michigan use Google e-mail addresses, which means all students and faculty already have accounts on Google+.
  • 31. Flickr • Vanderbilt gives prospective students an idea of what student life is like with their “365” project which posts a different picture of something at Vanderbilt each day. • Gettysburg College posts photos of their orientation so students can have an idea of what their programs will entail.
  • 32. 5. Discover Student Bloggers • A blog is a fantastic platform to learn directly from a student’s point of view. • John’s Hopkins has over 25 different student bloggers. These blogs are not edited by the admissions office. • OCU is one of the few schools to give parents of students their own blogs.
  • 33. Tumblr • University of Chicago has an Admissions Tumblr where they post pictures and videos of student life on campus and take questions from prospective applicants. • Florida International University answers dozens of anonymous questions via Tumblr from students and prospective students. • University of Delaware uses Tumblr for student bloggers to connect with prospective students.
  • 34. 6. It’s Cool to be Square Impromptu college tours – use Foursquare • When on a campus tour • Or if you visit during a break leverage your Smartphone for inside information
  • 35. Foursquare • Harvard uses Foursquare to help visitors see campus. They have tips on every major building and location – and 62 thousand followers! • University of Oregon uses Foursquare so prospective students can give self-guided tours of campus.
  • 38. 1. Don’t ASK to be Googled • Use an appropriate E-mail Address Would you want admission officers to contact you at sexykitten@example.com? An email account like that begs the admissions officer to Google you. • The admissions decision process begins before you even apply. This is the beginning of branding yourself. You can even create an email account that is only for college applications. • Always put your most professional self forward; when in doubt, use an email format such as firstnamelastname@example.com • Avoid having inappropriate user names: i.e. – BabyDollKitten4
  • 39. 2. Use Social Media RESPONSIBLY • Students need to understand: If it’s online ANYONE can find it • Students should keep ALL posts “Grandma friendly”: Foul language and indecent pictures should be avoided entirely.
  • 40. 3. Privacy Please It’s been said before, but can’t be said enough – if you put it online, anyone can find it 1. On Facebook, visit “privacy settings” by clicking on “account” and set privacy settings at the highest level you’re comfortable. 2. On Twitter, visit the “edit my profile” page (on the “profile page” tab), and make sure that “protect my Tweets” is selected. You’ll have to manually approve anyone that wants to view your Tweets. 3. On YouTube, make any videos that you wouldn’t want everyone to see “private” when you upload them.
  • 43. Free Registration Personalizes the College Search • You don’t have to sign up to use most features, however registration greatly customizes the college search and lets students participate. Registration is completely free for both students and parents. • Things users can do after they register: Save compares, ask questions, participate in groups, get additional recommendations and more! • Easily track the latest reviews and questions about their top choice colleges. • Connect with Verified Advisors.
  • 44. College Match Tool Discover colleges based on over 600,000 data points: • Degree type • Major • Test Scores • Location • Campus Setting • Size of Student Body • Tuition and Fees Budget
  • 45. College Compare Tool • Compare data for up to 5 colleges side-by-side. • Easily access Verified Advisors and student reviews. • Save & download compared schools to track new questions and reviews (registered uses only)
  • 46. College Reviews • Students and parents want to know: “is this school worth the money?” • StudentAdvisor has reviews for thousands of schools from students & alumni. • Students don’t always trust information written the college’s website. Reviewers give honest insight on student life, campus safety, financial aid satisfaction, and more. • Admissions stats tell students if they can get in. Reviews tell students if they can fit in.

Hinweis der Redaktion

  1. That’s 19x the amount of images at the Library of Congress