4. Elevator Pitch
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Product Vision: To capture the heart of the product with the focus to communicate within the time of the
elevator for the moving betwen two floors. This is the goal of the Elevator Pitch under the hypothesis to
travel with an person that can realize the business project.
FOR <target customer>
WHO <statement of the need>
THE <product name>
IS A <product/market category>
THAT <key benefit>
UNLIKE <primary competitor>
OUR PRODUCT <further/market differentiation>
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For: parents with young families
Who: are scared by traditional game consoles
The: Nintendo Wii
Is a: family entertainment system
That: let’s families play together
Unlike: the XBox and PS3 which have complicated joysticks and controllers
Our product: uses a natural, gesture based approach to gaming that lets the whole family play
(even grandma)
For: business e-mail users
Who: want to better manage
The: increasing number of messages they receive when out of the office, BlackBerry
Is a: mobile e-mail solution
That: provides a real-time link to their desktop e-mail for sending, reading and
responding to important messages
Unlike: other mobile e-mail solutions
BlackBerry: is wearable, secure, and always connected
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Lean Canvas
“Molti prodotti falliscono non perché si sbaglia a costruire quello che si intendeva realizzare ma perché si perde tempo
(e soldi) a costruire il prodotto sbagliato. Spesso la causa di questi fallimenti è attribuibile alla mancanza di una visione
condivisa, il che è dovuto per lo più alla scarsa comunicazione tra le persone coinvolte nel progetto.” (Roggero, 2014)
“A Problem Well-stated is
Half-solved”
(Charles Kettering).
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Story Mapping
“A user story map arranges user stories into a useful model to help understand the
functionality of the system, identify holes and omissions in your backlog, and effectively plan
holistic releases that deliver value to users and business with each release“ (Jeff Patton, 2014).
1. Prioritization of Stories
2. Planning of Release
3. Planning and development in
incremental way
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Kanban
Definition:
• Kanban is a method to balance demand with available capacity and spot bottlenecks.
• It is based on “pull” rather than “push”
1. Visualize Flow
2. Limit Work in Progress (WIP)
3. Manage/Focus on Flow
4. Continuous Improvement (Cadence)
Flow, it is dynamic!
WIP = Throughtput x Lead time
Lead Time = WIP x Cycle Time