Discussions on concept around Product Management that are edgy, still unformed and pushing us to strategic thinking

1. The Edge of ProMa
IPL

3. About Me
Reaching here
3

5. The 5 Buckets
5
An Approach to Capabilities and Competencies

6. FIVE BUCKETS
of
PRODUCT
MANAGEMENT
SYSTHESIS
ARTICULATE
BUSINESS
ACUMEN
DOMAIN
PRIORITISE

7. Personas
Product Managers come in variety of sizes, colors, configurations, attitude
and style
7

8. Articulation
Business
Acumen
Prioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
Synthesis
Domain
Knowledge

9. Synthesis
Articulation
Business
Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
Domain
Knowledge
Prioritisation

10. Articulation
Domain
Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
Synthesis
Business
Acumen

11. Synthesis
Articulation
Domain
Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
Business
Acumen
Prioritisation

12. Product Thinking
Think as a Box
1
2

13. Product Entrepreneur

14. Product Sociologist

15. Product Psychologist

16. Diamonds
They Come in 2s and 3s
1
6

17. Created by The British Design Council

18. Opportunity Strategy Discover Define Design Deliver Sustain Sunset
OPPORTUNITY STRATEGY
Business
Ideation
Product
Strategy
Road
Mapping
Product
Ideation
Product
Articulation
Backlog
Grooming

19. You Are in a Queue
Nobody likes that
1
9

20. 2
“It’s on the roadmap”

21. Random
Conversations
2
1

22. Microsoft
g+
Google Home Page, AdWords, Yahoo
Marissa Mayer

23. McKinsey, Google Chrome, Chrome OS, Drive
Sundar Pichai

24. A Product Entrepreneur discovers a product
that is valuable, usable & feasible and
helps their team ship the right product to
their users.
Tech
Busines
s
http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/

25. What do you call an Engineer who’s not
meeting expectations?
A Product Manager.

26. What do you call a Designer who’s not
meeting expectations?
A Product Manager.

27. What do you call an Analyst who’s not
meeting expectations?
A Product Manager.

28. A Product Manager walks into a bar.
Has only one stool, one bottle because the
Product Manager built a Minimum Viable
Product.

29. A Product Manager walks into a bar.
But can't because door isn't scheduled
until next release.

30. THANK YOU
dinkerc@thoughtworks.com
ddiinnxx.com
@ddiinnxx