The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.

1. Global Messaging Workshop We can do this! * Lifetime Guarantee Included *

2. Let’s Share: What are the 3 questions you have about this whole talking to the media thing?

3. We can all do this!

4. Congratulations! You now own your own network & newspaper

9. Messaging

11. Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation. "But there's a large faction in the middle that really is open."

17. Storytelling – The Importance of Anecdotes Graeme Frost, SCHIP Kid Faces of Health Care Reform

26. Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates

28. An Inside Look At The Media

35. The Question & Answer Game

36. It should NEVER be this way

45. Do’s & Don’ts For Effective Interviews

52. Types of Questions – Prepare your own

61. Dan Cohen Principal Full Court Press Communications [email_address] 510-465-8294