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The                                             Fallacy of                                            Experience          ...
DESIGNING FOR EXPERIENCES                                                Is	  the	  design	  of	  this	  immersive	  coke	...
THE EVOLUTION OF                             THE EXPERIENCE DESIGNER© 2012 Sapient Corporation
DESIGNING FOR EXPERIENCES                                 A NEW BREED OF DESIGNER      The user is always at the center of...
DESIGNING FOR EXPERIENCES                               BUSINESS                USER                 When we design for sy...
DESIGNING FOR EXPERIENCES                               BUSINESS               USER                For example, are you de...
As designers, what’s                       NEXT?© 2012 Sapient Corporation
In this session, we’ll provide              a framework for considering                 true experience design.© 2012 Sapi...
The fallacy of experience design
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The fallacy of experience design

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The fallacy of experience design

  1. 1. The Fallacy of Experience Design© 2012 Sapient Corporation | Confidential
  2. 2. DESIGNING FOR EXPERIENCES Is  the  design  of  this  immersive  coke   machine  a  useful  example  of  Experience   Design?     BUSINESS USER When we design for system or tool, are we widening the aperture broadly enough to consider the full experience?© 2012 Sapient Corporation
  3. 3. THE EVOLUTION OF THE EXPERIENCE DESIGNER© 2012 Sapient Corporation
  4. 4. DESIGNING FOR EXPERIENCES A NEW BREED OF DESIGNER The user is always at the center of UCD/HCI thinking, but are we truly considering their full context, their full journey? In reality, the tools and systems we create are mere catalysts for experiences, not experiences unto themselves.© 2012 Sapient Corporation
  5. 5. DESIGNING FOR EXPERIENCES BUSINESS USER When we design for system or tool, are we widening the aperture broadly enough to consider the full experience?© 2012 Sapient Corporation
  6. 6. DESIGNING FOR EXPERIENCES BUSINESS USER For example, are you designing a banking ATM, or a banking experience? What other considerations, guidelines, and frameworks can we use to appropriately design a banking experience?© 2012 Sapient Corporation
  7. 7. As designers, what’s NEXT?© 2012 Sapient Corporation
  8. 8. In this session, we’ll provide a framework for considering true experience design.© 2012 Sapient Corporation

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