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#ARFORUM
Analyst Value Survey
August-September 2013
Note: These charts were shown at the Analyst Relations
Forum on Octobe...
#ARFORUM
352 responses (2012: 175)
Average participant answered 67% of questions
Copyright Kea Company 2013
#ARFORUM
Responses
•  2013 edition of survey launched in 2000
– Only longitudinal survey of analysts’users
•  The data sho...
#ARFORUM
0.0%	
  
2.6%	
  
12.2%	
  
40.0%	
  
45.2%	
  
2.6%	
  
19.0%	
  
42.2%	
  
31.0%	
  
5.2%	
  
3.4%	
  
6.0%	
  ...
#ARFORUM
Users rate a wide range of
analysts’services highly
•  All six of analysts’key services are valued
high/very high...
#ARFORUM
451	
  Group	
  /	
  Tier	
  1	
  
Aberdeen	
  Group	
  
ABI	
  Research	
  
Aite	
  Group	
  
CEB/TowerGroup	
  ...
#ARFORUM
Vendors and buyers have
similar views
•  Most of the firms most commented on in
the survey are used by both vendo...
#ARFORUM
Outsourcing	
  	
  
Big	
  Data	
  
Cloud	
  Pla[orms	
  
Cloud	
  Applica5ons	
  
Cloud	
  Infrastructure	
  
St...
#ARFORUM
Topics of interest also
well-aligned
•  Vendors and buyers have broadly similar
interest in topics
– Outsourcing,...
#ARFORUM
Gartner	
  
Forrester	
  
HfS	
  Research	
  
IDC	
  
NelsonHall	
  
Everest	
  Group	
  
Ovum	
  
ISG	
  
Other,...
#ARFORUM
Vendors may misestimate
a few firms’influence
•  Vendors likely to rate fewer firms as
influential
– Lower rating...
#ARFORUM
Gartner	
  
Forrester	
  IDC	
  
HfS	
  Research	
  
Other,	
  please	
  specify...	
  
Frost	
  &	
  Sullivan	
 ...
#ARFORUM
Influence on investors takes
different forms
•  This was the most discussed chart at the
event. Different research ...
#ARFORUM
Gartner	
  
Forrester	
  
IDC	
  
HfS	
  Research	
  Ovum	
  
451	
  Group	
  Tier	
  1	
  
Constella5on	
  Resea...
#ARFORUM
Much agreement over who
influences journalists
•  “Other, please specify”[the write-in
option for firms beyond th...
#ARFORUM
Gartner	
  
Forrester	
  
HfS	
  Research	
  IDC	
  
Everest	
  Group	
  
NelsonHall	
  
Other,	
  please	
  spec...
#ARFORUM
Users report a wide range of
sources
•  Some very wide divergences
– Buyer rate PAC, Ovum, TBR and Redmonk
more h...
#ARFORUM
HfS	
  Research	
  
Gartner	
  
Forrester	
  
NelsonHall	
  
Everest	
  Group	
  
IDC	
  
Other,	
  please	
  spe...
#ARFORUM
Independence is aligned with
use by respondents
•  Very high score for‘Other’is notable
•  Vendors less likely to...
#ARFORUM
The	
  firms	
  most	
  reported	
  to	
  have	
  risen	
  in	
  influence	
  by	
  respondents	
  to	
  
the	
  20...
#ARFORUM
HfS, Gartner, NelsonHall and
Forrester said to rise
•  Rather a small number of firms are
thought to have risen i...
#ARFORUM
451	
  Group	
  Tier	
  1	
  
Aberdeen	
  Group	
  
Aite	
  Group	
  
Al5meter	
  
Bloor	
  Research	
  
Canalys	...
#ARFORUM
Media and sales influence are
not so strongly aligned
•  ISG, Everest and NelsonHall seem to
punch below their we...
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2013 Analyst Value Survey - summary slides presented at the Analyst Relations Forum

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Expanded presentation to the Analyst Relations Forum of the results from the 2013 Analyst Value Survey. For improved legibility, the scores used for x,y charts have been shown in logarithmic form.

Veröffentlicht in: Business, Technologie
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  • @OwenRogers Hey Owen, I tried to answer that in my reply to Hannah. We converted the base scores into log scores. The higher the value for any firm, the more participants rated that firm. We use log scores rather than z-scores because our goal with converting the numbers was to make the data as legible as possible on the chart. Z-scores would cluster the datapoints in the middle of the chart, and that would not be more legible. We've used a log scale in previous years, for the same reason.
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  • Hi, thanks for sharing this. What do the the value on the axes mean? For example, in slide 6 Forrester has a ranking of 1 from ICT solution provider. But how did you get this value from your dataset? There doesn't seem to be any normalisation of the results or scale I can see?
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  • Hi Hannah. 40% of the respondents were from the vendor community, and I think most of them are people in AR and MI roles. The others are more traditional users of analyst research working in enterprises and in the public and third sectors. That's what the bar chart at the bottom of slide two is aiming to show. Those demand-side users are spread across a number of roles, typically influencing or making purchasing decisions.

    There's a lot of variation in the scores of firms across segements. On Wednesday I am making a presentation about the software segment at the BI Retreat outside Frankfurt, and in those slides Forrester does rather better. But the scores for Forrester and IDC are not low in my eyes. Remember that these are log scales, so they are really rather strong scores.
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  • Thanks for sharing Duncan. Can you tell me if survey respondants were analyst relations professionals or were there also business decision makeers, etc that responded? I would be curious to see the makeup of respondants. I was surprised how low Forrester and IDC ranked in some cases and wonder why this is.
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2013 Analyst Value Survey - summary slides presented at the Analyst Relations Forum

  1. 1. #ARFORUM Analyst Value Survey August-September 2013 Note: These charts were shown at the Analyst Relations Forum on October 2013. They are not a record of the presentation and discussion. The comments have been added subsequently to inform the reader. Send queries to duncan.chapple@keacompany.com Copyright Kea Company 2013
  2. 2. #ARFORUM 352 responses (2012: 175) Average participant answered 67% of questions Copyright Kea Company 2013
  3. 3. #ARFORUM Responses •  2013 edition of survey launched in 2000 – Only longitudinal survey of analysts’users •  The data show the opinions of the respondents •  No claim that the responses are representative of non-respondents •  Slice of data for the AR Forum – Excludes responses from analysts – Data are open to different interpretations Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  4. 4. #ARFORUM 0.0%   2.6%   12.2%   40.0%   45.2%   2.6%   19.0%   42.2%   31.0%   5.2%   3.4%   6.0%   17.9%   35.0%   37.6%   5.2%   13.0%   35.7%   29.6%   16.5%   5.1%   10.3%   23.9%   33.3%   27.4%   5.4%   25.0%   34.8%   28.6%   6.3%   0.9%   2.8%   6.5%   36.4%   53.3%   9.4%   20.8%   37.7%   29.2%   2.8%   7.6%   10.5%   22.9%   21.9%   37.1%   10.5%   18.1%   35.2%   33.3%   2.9%   7.5%   15.1%   22.6%   34.0%   20.8%   11.4%   20.0%   31.4%   29.5%   7.6%   0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%   90.0%   100.0%   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Research/data   Events   Inquiry  calls   Reprint  rights   Advisory  /  strategy   days   Peer  communi5es   Services   ICT  Solu5on  Provider/Vendor   Not  ICT  Solu5on  Provider/Vendor   Copyright Kea Company 2013
  5. 5. #ARFORUM Users rate a wide range of analysts’services highly •  All six of analysts’key services are valued high/very high by most respondents •  Interesting to segment ICT vendors from others (public, private and third sector) – Even reprints are useful •  Not shown in this chart, but cross-tabs suggest especially high take-up of free-access research by the public sector Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  6. 6. #ARFORUM 451  Group  /  Tier  1   Aberdeen  Group   ABI  Research   Aite  Group   CEB/TowerGroup   Celent   Current  Analysis   Datamonitor   EMA   Everest  Group   Forrester   Frost  &  Sullivan   Gartner   HfS  Research   IDC   ISG   NelsonHall   Other   Ovum   RedMonk   Saugatuck   Technology  Business   Research  Ventana   0   0.2   0.4   0.6   0.8   1   1.2   1.4   1.6   1.8   0   0.2   0.4   0.6   0.8   1   1.2   1.4   1.6   1.8   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Research  Most  Valuable   Copyright Kea Company 2013
  7. 7. #ARFORUM Vendors and buyers have similar views •  Most of the firms most commented on in the survey are used by both vendors and buyers – Interesting that firms focused on sourcing are rated highly by readers •  Strong performance by Everest, HfS and NelsonHall, but against a lower number of commenters – Few notable divergences in valuation •  Aberdeen, Saugatuck, 451, Frost Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  8. 8. #ARFORUM Outsourcing     Big  Data   Cloud  Pla[orms   Cloud  Applica5ons   Cloud  Infrastructure   Strategy     IT  Services     Soware     PaaS   Security  &  Privacy     Applica5on  Development   BPM   CRM  &  Customer  Service     E-­‐Commerce   Telecoms  Services   Data  Integra5on   Soware       Other,  please  specify...   Channels       Database  Management   Internet  Applica5ons     Networks   Wireless   IT  Administra5on     Telecoms  Equipment   Law  &  Policy     Broadcas5ng  &  Cable   Publishing     Computer  Equipment     Electronics     I  don’t  read  or  ask  for   any  analyst  reports   Languages  &  Opera5ng   Systems     Don’t  know   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Report  Topics   Copyright Kea Company 2013
  9. 9. #ARFORUM Topics of interest also well-aligned •  Vendors and buyers have broadly similar interest in topics – Outsourcing, big data, strategy, cloud, CRM and customer services •  Few outliers – Platform as a Service more important to vendors (emerging technology?) – Broadcasting and cable more important to buyers (regulatory changes?) Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  10. 10. #ARFORUM Gartner   Forrester   HfS  Research   IDC   NelsonHall   Everest  Group   Ovum   ISG   Other,  please  specify...   Aberdeen  Group   Celent   Yankee  Group   Frost  &  Sullivan   451  Group  Tier  1   Aite  Group   Al5meter   Datamonitor   DisplaySearch   Kennedy   Saugatuck   TABB  Group  CEB/TowerGroup   Current  Analysis   GigaOM   RedMonk   Experton  Group   IDC  Financial  Insights   IDC  Manufacturing   Insights   Kable   Pierre  Audoin   Consultants   0.00   0.50   1.00   1.50   2.00   2.50   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Influence  on  Buyers   Copyright Kea Company 2013
  11. 11. #ARFORUM Vendors may misestimate a few firms’influence •  Vendors likely to rate fewer firms as influential – Lower rating for IDC, and its Manufacturing and Financial Insights business •  Vendors more likely to rate Aberdeen Group, Datamonitor and Display Search Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  12. 12. #ARFORUM Gartner   Forrester  IDC   HfS  Research   Other,  please  specify...   Frost  &  Sullivan   NelsonHall   Datamonitor   Ovum   451  Group  Tier  1   IDC  Financial  Insights   Aite  Group   Celent   Everest  Group   Kennedy   Saugatuck  Canalys   CEB/TowerGroup   Constella5on  Research   IDC  Manufacturing   Insights   ISG   Technology  Business   Research   Aberdeen  Group   Analysys  Mason   Current  Analysis   DisplaySearch   GigaOM   TABB  Group   Yankee  Group   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Influence  on  Investors   Copyright Kea Company 2013
  13. 13. #ARFORUM Influence on investors takes different forms •  This was the most discussed chart at the event. Different research may influence different investors – Gartner is felt to be, by far, the biggest influence on public firms – A wider range of firms are reflected in equity research, including IDC, Forrester and boutique firms – Investors in vendors may use different research from investors in enterprises Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  14. 14. #ARFORUM Gartner   Forrester   IDC   HfS  Research  Ovum   451  Group  Tier  1   Constella5on  Research   NelsonHall   Frost  &  Sullivan   Everest  Group   Datamonitor   Enderle   Yankee  Group   Other,  please  specify...   Aberdeen  Group   TABB  Group   RedMonk   Aite  Group   Canalys   CEB/TowerGroup   GigaOM   Quocirca   Al5meter   Bloor  Research   Current  Analysis   DisplaySearch   ESG   Informa   iSuppli  Corpora5on   Kennedy   Pierre  Audoin   Consultants   Saugatuck   Strategy  Analy5cs  Technology  Business   Research   EMA   Experton  Group   IDC  Financial  Insights   IDC  Manufacturing   Insights   ISG   Celent   Kable   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Influence  on  Journalists   Copyright Kea Company 2013
  15. 15. #ARFORUM Much agreement over who influences journalists •  “Other, please specify”[the write-in option for firms beyond the 50 options] does especially well here – Substantial niche leadership – Constellation, Frost, Quocirca and TABB more visible to vendors Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  16. 16. #ARFORUM Gartner   Forrester   HfS  Research  IDC   Everest  Group   NelsonHall   Other,  please  specify...   Aberdeen  Group   ISG   451  Group  Tier  1   Celent   CEB/TowerGroup   Datamonitor   Ovum   Aite  Group   Constella5on  Research   Current  Analysis   Frost  &  Sullivan   GigaOM   Saugatuck   Informa   Analysys  Mason   Canalys   DisplaySearch   EMA   Kennedy   Quocirca   RedMonk   Strategy  Analy5cs   TABB  Group   Ventana   Yankee  Group   ESG   IDC  Financial  Insights   IDC  Manufacturing   Insights   Technology  Business   Research   Bloor  Research   Experton  Group   Greyhound  Research   Hurwitz  &  Associates   Infone5cs   Pierre  Audoin   Consultants   0.00   0.50   1.00   1.50   2.00   2.50   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Which  firms  influence  you?   Copyright Kea Company 2013
  17. 17. #ARFORUM Users report a wide range of sources •  Some very wide divergences – Buyer rate PAC, Ovum, TBR and Redmonk more highly – Vendors rate Datamonitor, Aberdeen Group and Saugatuck more highly Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  18. 18. #ARFORUM HfS  Research   Gartner   Forrester   NelsonHall   Everest  Group   IDC   Other,  please  specify...   Saugatuck   451  Group  Tier  1   Aberdeen  Group   Constella5on  Research   Ovum   CEB/TowerGroup   Celent   Frost  &  Sullivan   ISG   Canalys   Datamonitor   Technology  Business   Research  Yankee  Group   ABI  Research   Aite  Group   BARC   Bloor  Research   GigaOM   RedMonk   Al5meter   Current  Analysis   IDC  Financial  Insights   Infone5cs   Informa   Kable   Pierre  Audoin   Consultants   Ventana   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Most  independent?   Copyright Kea Company 2013
  19. 19. #ARFORUM Independence is aligned with use by respondents •  Very high score for‘Other’is notable •  Vendors less likely to rate firms as independent Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  20. 20. #ARFORUM The  firms  most  reported  to  have  risen  in  influence  by  respondents  to   the  2013  analyst  value  survey   HfS  Research   Gartner   NelsonHall   Forrester   451  Group  Tier  1   IDC   Other,  please  specify...   Everest  Group   Ovum   Constella5on  Research   Pierre  Audoin  Consultants   Frost  &  Sullivan   GigaOM   RedMonk   Copyright Kea Company 2013
  21. 21. #ARFORUM HfS, Gartner, NelsonHall and Forrester said to rise •  Rather a small number of firms are thought to have risen in influence this year Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  22. 22. #ARFORUM 451  Group  Tier  1   Aberdeen  Group   Aite  Group   Al5meter   Bloor  Research   Canalys   CEB/TowerGroup   Celent   Constella5on  Research   Current  Analysis   Datamonitor   DisplaySearch   EMA   Enderle   ESG   Everest  Group   Experton  Group   Forrester   Frost  &  Sullivan   Gartner   GigaOM   HfS  Research   IDC   IDC  Financial  Insights   IDC  Manufacturing   Insights   Informa   ISG   iSuppli  Corpora5on   Kable   Kennedy   NelsonHall   Ovum   Pierre  Audoin   Consultants   Quocirca   RedMonk   Saugatuck   Strategy  Analy5cs   TABB  Group   Technology  Business   Research   Ventana   Yankee  Group   Other,  please  specify...   -­‐0.5   0   0.5   1   1.5   2   2.5   0   0.5   1   1.5   2   2.5   Influence  on  Buyers   Influence  on  Journalists   Influence  on  Journalists  &  Buyers   Copyright Kea Company 2013
  23. 23. #ARFORUM Media and sales influence are not so strongly aligned •  ISG, Everest and NelsonHall seem to punch below their weight with the media •  Enderle, Constellation and iSuppli punch above their weight with the media Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013

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