Don Bulmer
61
Followers
Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area, CA United States
Beruf
CMO | Executive Partner Gartner for Chief Marketing Executives
Branche
Advertising / Marketing / PR
Info
I am inspired by the super-connectedness of global communication and the inherent opportunities to create economic and societal value - at scale.
A more globally connected world has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. The reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
I believe that purpose, values, and cause, matters. Taking time to understand what people care about and relating to them on their terms, in a frictionless way, is the di...
Tags
social business
social media
social networks
linkedin
influence
social consumer
csr
digital media
corporate social responsibility
marketing
communication
sncr
research
brand loyalty
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