Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.

1. GAMIFICATION
OF ENGAGEMENT & CULTURE
Designed by @DanBenoni

2. Who are we?
( say hi on  )
#EnGamification
@DanBenoni @JeffFermin
Gamification Designer Employee Engagement Consultant

3. Presentation: 3 steps
? ? ?
; m R
1. Engagement 2. Culture 3. Gamification

4. 1
EMPLOYEE
GA GEMENT
EN
; m R

5. What is Employee Engagement?
I
#
Workplace
approach
?
;
Employees
committed
Organization’s
l
goals
Own
well-being

7. Early 1900s
reward
punishment
Frederick W. Taylor

8. Early 1900s
Extrinsic motivation:
•Pay check
•Bonus
•Promotion
Simple & Repetitive

10. Today
Intrinsic motivation:
•Mastery
•Autonomy
•Purpose
Complex & Diverse

11. Today
More Money
≠
More Motivation
Complex & Diverse

12. Problem

13. Problem
#
Average office
25% 55% 20%

14. “MOTHER OF GOD...”

15. 75%
$350 B

16. $350 B
= + +

17. That’s
5x
Bill Gates!

18. More reasons to care
; I l
+87% +16% 2x
Employee Profitability & Customer
Retention Productivity Loyalty

19. 3 Engagement Drivers
t?
... get i
“Three”

20. 3 Engagement Drivers
S W n
Recognition Feedback Culture & Fun
Mastery Autonomy Purpose

21. 2
CULTURE
; m R

22. #animonday

26. 5 Types of Initiatives
1 2 3 4 5
m k n U l
Philanthropy Performance Social Environment Wellness

27. company = car

28. ...culture = engine

29. ...initiatives = fuel

30. the problem is
...options are limited.

31. OPTION 1
The
Traditional
Approach.

32. The Traditional Approach
Example: Pedometer Challenge
? ? ?
Paper & Boards Spreadsheets Emails
Recognition Fun-Factor Feedback

33. OPTION 2
The
Engaging
Approach.
TESLA

34. The Engaging Approach
Challenge
“we want employees
to participate more...”
Challenge
Participate to a volunteering activity I did it
Participate to a sport activity with colleagues I did it
PICOrganize a social activity
E CE
FFI Refer a new candidate
94% I did it
participIation!
O RTY! did it
PA Retweet a blog about the company I did it

35. 3
GAMIFICATION
; m R

36. Ever heard about
gamification?

37. ga·mi·fi·ca·tion noun
Application of game mechanics
in other areas of activity
to engage users and
solve problems.

38. Gamification: Trend & Hype
By 2014...
70%
# of Global 2000
will have a least
one gamified
application

39. Gamification: Elements
k
? ?
N ?
j
Points Levels Achievements
O
? ?
Q
Leaderboards Rewards
(= S.A.P.S.)

40. Rewards: S.A.P.S.
? >
? > ? > ?
Status Access Power Stuff

41. Gamification: The Dark Side
•Focus only on extrinsic rewards
•Poor game flow & design
•Faking intrinsic value

42. Gamification + Engagement
Q: “What’s better?
Intrinsic... or Extrinsic?”
A: Both. Align intrinsic
motivation with extrinsic
rewards (S.A.P.S.).

43. Gamification + Engagement
“
You CAN’T cheat the
intrinsic value of
something by adding
game mechanics...
... but you CAN change
the context to make it
more engaging.

44. Example
5% rewards 12% teams 70
%

45. FINALRECAP

46. Recap part 1: Engagement
S M W
A n
P
Mastery Autonomy Purpose
Recognition Feedback Culture & Fun

47. Recap part 2: Culture
Company Culture Initiatives

48. Recap part 3: Gamification
+ =
Intrinsic Gamification Intrinsic value
value more visible

49. Thank you!
Questions?
@DanBenoni
Gamification Designer
õ @JeffFermin
Employee Engagement Consultant

50. The End

51. References & Credits
http://www.forbes.com/sites/kevinkruse/2012/09/04/why-employee-engagement/
https://www.yammer.com/wp-content/uploads/2012/04/
Employee_Engagement_Overview_Brochure.pdf
http://businessjournal.gallup.com/content/247/the-high-cost-of-disengaged-employees.aspx
Gamification by Design, Gabe Zichermann
Drive, Daniel Pink.
http://www.merriam-webster.com/
http://www.flickr.com/photos/hello_naomi/2207881678/sizes/l/in/photostream/
http://www.liveinthegrey.com/wp-content/uploads/2013/03/Carrot_Stick.jpeg