Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.
34. The Engaging Approach
Challenge
“we want employees
to participate more...”
Challenge
Participate to a volunteering activity I did it
Participate to a sport activity with colleagues I did it
PICOrganize a social activity
E CE
FFI Refer a new candidate
94% I did it
participIation!
O RTY! did it
PA Retweet a blog about the company I did it
41. Gamification: The Dark Side
•Focus only on extrinsic rewards
•Poor game flow & design
•Faking intrinsic value
42. Gamification + Engagement
Q: “What’s better?
Intrinsic... or Extrinsic?”
A: Both. Align intrinsic
motivation with extrinsic
rewards (S.A.P.S.).
43. Gamification + Engagement
“
You CAN’T cheat the
intrinsic value of
something by adding
game mechanics...
... but you CAN change
the context to make it
more engaging.