EVENT DESCRIPTION: FRIDAY Aug 17 - Sun Aug 19, 2012. Solving the challenge of how we can provide social, sustainable, secure Hacking | “Capitalism with a Conscience” | Providing funds and tools for good causes using the power of the pros and the capacity of the crowd. E.g., Autism, Depression Centers, War Veterans | We pick. We solve problems. We give the solutions directly to the people who need them. | We will provide reasonable | compensation, profit sharing and equity to |a community run organization (i.e., Xcorp) | Developers, artists, professionals, VCs and others who make contributions. Sustainable Hacking creates the capacity to good, have fun and make money.

1. Social, Sustainable Crowd Development
Summer 2012
2012 © David Baumann and AppXCorp, LLC

2. Overview
• Our Mission
• Why
• How Then
• When & Where What
Happens?
• Next Steps
2012 © David Baumann and
AppXCorp, LLC

3. Our Mission
Develop solutions for global challenges
using the power of creative inspiration,
social collaboration,
and competitive events.
2012 © David Baumann and
AppXCorp, LLC

4. What
What is Social, Sustainable Crowd Development?
 “Capitalism with a Conscience”
• We provide funds and tools to develop for good causes
– Participants pick which problem they want to solve
– We assist in developing product, marketing and business plans
– Solutions given directly to the people who need them
• All who contribute receive fair compensation
– Developers, artists, professionals, investors, organizers
 Transforming the power of the Weekend Code-a-
thon into secure, sustainable and supported
solutions
2012 © David Baumann and
AppXCorp, LLC

5. Why
• Under-served groups need better
technology
– E.g. Charities, minorities, veterans, autism
• Industries are struggling to adapt
– E.g. Music
• Lack of innovation holds entrepreneurs
back
– E.g. Legal
• Talent and innovation are squandered
– Code-a-thon projects are developed to win
prizes, not solve problems
2012 © David Baumann and
AppXCorp, LLC

6. How
• Events that connect top talent to those in need
– Entrepreneurs, developers, designers, lawyers
– Solve sponsors’ challenges to win prizes and contracts
• Mentors assist with product and business development
– Top participants are invited to invitation-only challenges
• Funded by
– Sponsors who need access to innovation
– Venture Capitalists looking for new ways to invest
– Donations
• Everyone wins
2012 © David Baumann and
AppXCorp, LLC

7. Where
• Virtually (Online)
– Anyone, anywhere can participate
– Faster to organize = rapid innovation
• In person (OffSite)
– Build relationships
– Provide entertainment for creative
inspiration
– Access to knowledgeable mentors
2012 © David Baumann and
AppXCorp, LLC

8. When
• AppXGames #2
– THIS FRIDAY, August 17 – 19, 2012
– Online (Virtual) at AppXGames.com (live
August 13th)
• More events later this year
– Online
– At universities across the US
2012 © David Baumann and
AppXCorp, LLC

9. Contact Us
Questions? Ideas? Want to help?
Interested in sponsoring?
Let us know:
• David Baumann
– dbaumann@technexxus.com
• Todd Medema
– Toddmedema@gmail.com
2012 © David Baumann and
AppXCorp, LLC

10. Acknowledgements
• Please do not think that Todd or I take credit for all of the
ideas in here. We’re just the guys who sat down and typed
out the vision that emerged from so many great minds we’ve
had the pleasure to meet and work with.
• Todd is our pilot for the AppXGames and we are confident
that he will chart a good course
• Thank you, to each and every one of the people who helped
us to see how to put everything together, and who will help us
to make this a success.
• If we pick ourselves up one more time than we fall, we will
succeed.
2012 © David Baumann and
AppXCorp, LLC

11. MORE
2012 © David Baumann and
AppXCorp, LLC

12. Mobile Device and Application Factory
CONTENT
• Health IT
• Mobile applications and device
management
• Executive information systems
• Sourcing dashboards and workflows
• Manufacturing information systems
• Inventory optimization systems
EXPERIENCE
• Corporate
• Government
• Defense
• Intelligence
• University
PLATFORMS
• iOS
• Android
• Windows (e.g., Mobile, .Net, server, desktop, etc.)
• Blackberry
• Mobility (e.g., Symantec, Good, Sybase)
• Development (e.g., Java, Objective C, .Net, Rails)
• Hardware (e.g., eButton)
INFRASTRUCTURE
• Technology (e.g., Dev, test, dist and production environments for every
platform)
• Business (e.g., MBAs to build business cases)
• Law (experienced major firm equity partners to handle contracts and IP
issues)
12

13. Why – AppXGames
• People need our help now
• Traditional mechanisms for donating money to charitable causes
– Do not assure that money or efforts will go directly to help someone in need, and
– Cause “drag” caused by bureaucracy delays and overhead
• There is no fair and efficient business, legal or sourcing mechanism for
compensating:
– Developers of Apps and businesses to solve problems and generate value
– Content providers (whether text, art, music, video or even ideas)
– Enterprise IT Lifecycle Support required to support Appathon solutions
– Security and Red Team Professionals to attack and defend solutions to assure safety,
security and privacy
– Business and legal professionals needed to chart the course, and run operations
We need new and better rules and contracting vehicles to support and drive
innovation without creating barriers to crowds, swarms and sprints.
2012 © David Baumann and
AppXCorp, LLC

14. Why -- BandTwoBand
• We want live music, and the opportunity to jam, at our events in a controlled
environment (e.g., when we work, we work hard, when we have fun… ;)
• The music industry has been historically undercompensated, and is struggling
with the current IP system
• Efforts to fix it from the top down (e.g., Sound Exchange) have failed
• There are ways to fix it, from the ground up, using a model similar to
AppXGames and HackXGames
• There’s passion and tremendous musicians available
– Every level from top name touring act to garage bands
• We’d like to explore whether there are synergies with the other Games.
• We think this is a hip name if we explore uses of wristband technologies (like
Jawbone, Nike…) for music and a “rings of trust” approach to relationships
and security models
2012 © David Baumann and
AppXCorp, LLC

15. Why LawXGames
• We need to develop fair:
– Royalty systems
– standardized templates for sourcing and contracting
– Accelerated dispute resolution procedures
• Excellent work done to date to use as a foundation
– See, e.g., Tate Compendeum, ACC, Edgar SEC library, TechNexxus form library which will
be contributed to the AppXCorp for donation/commercialization
• Need crowd sourcing to further disassemble and enrich forms with commentary
and “pre-approved” alternatives down to the clause level
Once the old system is fully “broken down” (and lord knows it is broken…;) we can
then build a new, better, faster and fairer system.
2012 © David Baumann and
AppXCorp, LLC

16. Sourcing System
16

17. Why HackXGames
• We cannot purport to provide “solutions” to issues involving
security and privacy and always keep leaving it to someone
else to figure it out
• We need to drive consideration of these factors, with
feedback, into the design and development phases
• Typical collegiate Hackathon format, developers defend and
our team of professional hackers, led by Bob Weiss of
Password Crackers, and a Defcon Goon, will demonstrate
potential exploits and attack vectors in a safe, closed
environment
2012 © David Baumann and
AppXCorp, LLC

18. mBuilding Blocks
• Our hope is to make building blocks of
functionality (similar to Microsoft Lightswitch,
Tiggzi, Red Foundry, etc.) that will bring
mobile app development, using a
standarded mobile health standard (like
mHealth) closer to something “non-geeks”
can work with
• Currently have offers open to Nike,
Exadel/Tiggzi, Red Foundry and Verizon; and
will be approaching AT&T, Jawbone and
others this week © David Baumann and
2012
– If anyone is interested in LLC
AppXCorp,
working with us, please

19. mArt/Hair/Fashion/Self-Esteem
• Do you want your appearance and self-esteem
limited to blond, brunette, redhead….in your
electronic records?
– Help us crowd source
• the next gen open standards for electronic hair, fashion, self-
esteem, wellness
• Fun new applications that help anyone explore the world of
art and fashion, and help veterans and retired athletes
transition to civilian life
• Ideas for how geeks get dates (just kidding, sort..;)
• We want to have creative talent available to help
with design, marketing, packaging…
• We have sponsors (e.g., Zohra Salons) willing to
donate seminars, training, tools, resources and
2012 © David Baumann and
prizes for solutions AppXCorp, LLC

20. FOCUS
• One master event coordination team
– little incremental additional effort /additional vertical
– Net: some efficiencies offset extra efforts
• Separate teams run each vertical
– e.g., AppX, BandX, HackX, LawX, ArtX, BandTwoBand
• Biggest benefit: development of relationships and exchange
of ideas, information and education between different groups
• Biggest 2nd benefit: increasing the population of women and
historically disadvantaged people at events and allowing for
more collaboration between different regions
2012 © David Baumann and
AppXCorp, LLC

21. Power vs Capacity
• Appathon/Hackathons focused on apps or startups alone can
create great power (like windmills)
• But, they don’t create the capacity to provide secure and
sustainable solutions, to real problems, that are assured to be
safe and effective
– It’s asserted by environmental activists that not a single US coal-
fired or nuclear power plant has been or would be
decommissioned or delayed based on any, or every, windmill.
Sustainable secure solutions require capacity, not just power
2012 © David Baumann and
AppXCorp, LLC