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Internet and social media
          The outlook in Belgium




 3 June 2010
Frankfurt, Germany
Agenda 3 June

1.     Expedia
2.     Egencia
3.     Internet in Belgium & Europe
4.     New developments in social networking related to
       travel
5.     Q&A




2 | Egencia Confidential
Expedia Inc.
Who is Expedia?

    Expedia is the world‘s number one online travel company and the largest
     provider of hotel bookings worldwide.
    Established in 1996, as a division within Microsoft Inc., spin-off in 1999 and
     trading on NASDAQ under EXPE
    In 2008, over 56 million gross room nights were booked on the Expedia, Inc.
     portfolio of sites.
    In 2009, $21.8B in bookings (+3% vs. 2008), $2.9B in revenue (+1%), $299.5M
     in net profit (2008 includes +/- $3B impairment charge related to goodwill,
     intangible & other long-lived assets)
     (for details: http://investors.expediainc.com/phoenix.zhtml?c=190013&p=irol-reportsAnnual)
    69 million global travelers visit our sites each month.
    Over 15,000 global affiliate sites, with millions of additional customer visits
     each month.
                                          Find more information on
                                          www.expediainc.com

4 | Egencia Confidential
Expedia companies operate
                              global points of sale in more than
                              70 countries


 Expedia branded websites +
 Venere + eLong in China




 Hotels.com branded websites




 (over 15.000 sites)


5 | Egencia Confidential
Expedia Worldwide Distribution
• Reaches customers in more than 70 countries with 80M shoppers globally
   North America: 50M shoppers, EMEA/APAC: 30M shoppers




6 | Egencia Confidential
Egencia
Egencia’s Quick Backgrounder


    Established in 2002, as Expedia Corporate Travel in USA, with entry in
     Europe in 2004 (France). Belgian entity purchased in 2004. Name changed to
     Egencia in 2008

    In 2009, $1.4B in bookings (-9% vs. 2008), $108M in revenue (-1%)

    Large majority of bookings
     captured online, with offline
     support

    Currently established
     in over 25 countries WW,
     Belgian office location:
     Brussels


8 | Egencia Confidential
Egencia’s Model

                                                       The only tool built to answer
                                                       the need of flexibility required
                                                       by corporate travelers.
                                    Customer
          Online                     Service             Online bookings modified by Travel
                                                          Consultants
                                                         Offline bookings appear on website
                                                         Constant help from Travel Consultants on
                                                          website usability and take control over an
                                                          online booking on your profile
                                                         Travel policy systematically applied, with
                                                          approval
                                                         Advise and book the most complex trips
 Services                                 Ticketing
                      User profile
                     Travel policy
                   Negotiated rates                    London to New York
                 Analytical imputations
                        Approval                       Start online… Call your travel
Invoicing                                 Management   agent for advice… finish online…
                                                       call back to modify…hang up &
                     Reporting                         your booking is online again….


9 | Egencia Confidential
Full Content & services

                   Website
           Extended Search Engine
                Price Matrix
           Advanced Travel Policy
                  Low Cost
            Control & Monitoring
            Workflow Management




                                         Hotels
                                       Full Offering
                                    Integrated Ratings
                                    Additional services



10 | Egencia Confidential                      10
Internet in Belgium &
       Europe
Internet penetration in Belgium

    Some numbers:
          7,292,300 Internet users as of September 2009, being 70.0% of the
           population (I.T.U.)

          +95% of the connections are broadband (DSL / Cable), but per
           capita penetration is only 62% (2009 – Strategy Analytics)

          Studies show that +50% of consumers check the internet prior to
           making their purchase (Blog Research & Insight)
                In Europe, 90% goes online weekly in search of information, 60%
                 does this daily
                Issue: overflow of information, only Top-10 hits count
                1/3 of internet users is buying online


          Issue: no specific data available on online bookings
12 | Egencia Confidential
Internet penetration in Europe
                                   Users                                                            % Pop.
       Belgium      Netherlands    France       Germany        UK         Belgium     Netherlands   France           Germany               UK
2000    2,000,000      3,900,000    8,500,000   24,000,000   15,400,000      19.50%        24.10%       14.40%             29.20%            26.20%
2003                   8,500,000                                                           52.50%
2004    3,769,123                  24,848,009   46,455,813                   36.40%                     41.20%             56.30%
2005                                            47,127,725   35,807,929                                                    57.00%            59.80%
2006    5,100,000     10,806,328   30,837,595                                48.50%        65.90%       50.30%
2007                  14,544,400   32,925,953   50,426,117   38,512,837                    88.40%       53.70%             61.10%            63.80%
2008                  36,153,327                                                                        58.10%
2009    7,292,300                               61,973,100   48,755,000      70.00%                                        75.30%            79.80%

                                                                                                    Sources: ITU, Nielsen Netratings, C.I. Almanac,
      A few comments:
           The Netherlands is experiencing a very high internet penetration,
            boosted by home working (20% of labor force vs. 7% for EU)
           In Germany, users benefit from unmetered access
           UK market characterized by fierce competition & decreasing prices
           Mid 2009, Belgium was ranked #19 in the list of countries of
            broadband used in the home (62%). South-Korea led the list with
            95%, with Netherlands 3rd (85%)

 13 | Egencia Confidential
Communities & Social Networks in Belgium

    « Facebook leading the dance »
          Late 2009 Facebook claimed over 2.8M users in Belgium
           or +25% of the population
          It shows an equal split male vs. Female
    Netlog is the 2nd most popular site, but clearly
     drops behind #1 (1M users)
    Adoption of sites aimed at professionals increasing
     (cfr. LinkedIn claims 250K users)




14 | Egencia Confidential
Online Communitues in Belgium




Google Ad Planner - Belgium - Online Communities - Nov 8, 2009




15 | Egencia Confidential
New developments in
social networking related
         to travel
Social networks & travel - Current

    What is available today?
          Travel sites with general or specific information (Gusto,
           Real Travel, Virtual Tourist, Wikitravel, World66, …)
          Self-Booking / Online Booking Tools (Expedia, hotel.com,
          Online discussion forums for frequent flyers (FlyerTalk),
           live flight tracking (FlightAware, FlightStats), travel
           reviews (TripAdvisor), targeted travel audiences (from
           Thorn Tree from the Lonely Planet, over AirlineMeals.net
           for the hungry airline passenger to Triporama to arrange
           for your group getaways), …
          Specific services targeted to travelers (TripIt for travel
           organization, Travel Calculator for ecological compact,
           …)
17 | Egencia Confidential
Social networks & travel - Future

    What are the future, potential options?
          Further development from « E-Commerce » to « WE-
           Commerce » (Discovery-Comparison-Conversation)
                Further development on informational & community sites
                 towards interaction & centralization of services (trip booking
                 & organization, sharing of data/images/opinions, …)
                “Plan your trip based on other’s experiences”
          Mobile applications (iPad / iPhone / Smart phones),
           requiring additional need for:
                Security
                Reduced memory utilization & power consumption
                Improved UI’s



18 | Egencia Confidential
Social networks & travel - Future

    What are the future, potential options?
          Smarter OBTs/SBTs (trip optimization, alternative
           routing, larger product portfolio, …)
                Requires more robust algorithms & processing power
          More specialization in specific domains:
                Specialization towards specific niches (beyond trains,
                 planes & automobiles)
                Elderly travel (going more online, involving (grand)children,
                 with need for luxury & comfort)
                Ecology (travel + waste reduction)
          Adjusted controlling mechanisms (governments / EU)



19 | Egencia Confidential
Questions?
Internet and social media
          The outlook in Belgium




 3 June 2010
Frankfurt, Germany

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Presentation egencia online & internet in belgiulm - bto 2010 06 03

  • 1. Internet and social media The outlook in Belgium 3 June 2010 Frankfurt, Germany
  • 2. Agenda 3 June 1. Expedia 2. Egencia 3. Internet in Belgium & Europe 4. New developments in social networking related to travel 5. Q&A 2 | Egencia Confidential
  • 4. Who is Expedia?  Expedia is the world‘s number one online travel company and the largest provider of hotel bookings worldwide.  Established in 1996, as a division within Microsoft Inc., spin-off in 1999 and trading on NASDAQ under EXPE  In 2008, over 56 million gross room nights were booked on the Expedia, Inc. portfolio of sites.  In 2009, $21.8B in bookings (+3% vs. 2008), $2.9B in revenue (+1%), $299.5M in net profit (2008 includes +/- $3B impairment charge related to goodwill, intangible & other long-lived assets) (for details: http://investors.expediainc.com/phoenix.zhtml?c=190013&p=irol-reportsAnnual)  69 million global travelers visit our sites each month.  Over 15,000 global affiliate sites, with millions of additional customer visits each month. Find more information on www.expediainc.com 4 | Egencia Confidential
  • 5. Expedia companies operate global points of sale in more than 70 countries Expedia branded websites + Venere + eLong in China Hotels.com branded websites (over 15.000 sites) 5 | Egencia Confidential
  • 6. Expedia Worldwide Distribution • Reaches customers in more than 70 countries with 80M shoppers globally North America: 50M shoppers, EMEA/APAC: 30M shoppers 6 | Egencia Confidential
  • 8. Egencia’s Quick Backgrounder  Established in 2002, as Expedia Corporate Travel in USA, with entry in Europe in 2004 (France). Belgian entity purchased in 2004. Name changed to Egencia in 2008  In 2009, $1.4B in bookings (-9% vs. 2008), $108M in revenue (-1%)  Large majority of bookings captured online, with offline support  Currently established in over 25 countries WW, Belgian office location: Brussels 8 | Egencia Confidential
  • 9. Egencia’s Model The only tool built to answer the need of flexibility required by corporate travelers. Customer Online Service  Online bookings modified by Travel Consultants  Offline bookings appear on website  Constant help from Travel Consultants on website usability and take control over an online booking on your profile  Travel policy systematically applied, with approval  Advise and book the most complex trips Services Ticketing User profile Travel policy Negotiated rates London to New York Analytical imputations Approval Start online… Call your travel Invoicing Management agent for advice… finish online… call back to modify…hang up & Reporting your booking is online again…. 9 | Egencia Confidential
  • 10. Full Content & services Website Extended Search Engine Price Matrix Advanced Travel Policy Low Cost Control & Monitoring Workflow Management Hotels Full Offering Integrated Ratings Additional services 10 | Egencia Confidential 10
  • 12. Internet penetration in Belgium  Some numbers:  7,292,300 Internet users as of September 2009, being 70.0% of the population (I.T.U.)  +95% of the connections are broadband (DSL / Cable), but per capita penetration is only 62% (2009 – Strategy Analytics)  Studies show that +50% of consumers check the internet prior to making their purchase (Blog Research & Insight)  In Europe, 90% goes online weekly in search of information, 60% does this daily  Issue: overflow of information, only Top-10 hits count  1/3 of internet users is buying online  Issue: no specific data available on online bookings 12 | Egencia Confidential
  • 13. Internet penetration in Europe Users % Pop. Belgium Netherlands France Germany UK Belgium Netherlands France Germany UK 2000 2,000,000 3,900,000 8,500,000 24,000,000 15,400,000 19.50% 24.10% 14.40% 29.20% 26.20% 2003 8,500,000 52.50% 2004 3,769,123 24,848,009 46,455,813 36.40% 41.20% 56.30% 2005 47,127,725 35,807,929 57.00% 59.80% 2006 5,100,000 10,806,328 30,837,595 48.50% 65.90% 50.30% 2007 14,544,400 32,925,953 50,426,117 38,512,837 88.40% 53.70% 61.10% 63.80% 2008 36,153,327 58.10% 2009 7,292,300 61,973,100 48,755,000 70.00% 75.30% 79.80% Sources: ITU, Nielsen Netratings, C.I. Almanac,  A few comments:  The Netherlands is experiencing a very high internet penetration, boosted by home working (20% of labor force vs. 7% for EU)  In Germany, users benefit from unmetered access  UK market characterized by fierce competition & decreasing prices  Mid 2009, Belgium was ranked #19 in the list of countries of broadband used in the home (62%). South-Korea led the list with 95%, with Netherlands 3rd (85%) 13 | Egencia Confidential
  • 14. Communities & Social Networks in Belgium  « Facebook leading the dance »  Late 2009 Facebook claimed over 2.8M users in Belgium or +25% of the population  It shows an equal split male vs. Female  Netlog is the 2nd most popular site, but clearly drops behind #1 (1M users)  Adoption of sites aimed at professionals increasing (cfr. LinkedIn claims 250K users) 14 | Egencia Confidential
  • 15. Online Communitues in Belgium Google Ad Planner - Belgium - Online Communities - Nov 8, 2009 15 | Egencia Confidential
  • 16. New developments in social networking related to travel
  • 17. Social networks & travel - Current  What is available today?  Travel sites with general or specific information (Gusto, Real Travel, Virtual Tourist, Wikitravel, World66, …)  Self-Booking / Online Booking Tools (Expedia, hotel.com,  Online discussion forums for frequent flyers (FlyerTalk), live flight tracking (FlightAware, FlightStats), travel reviews (TripAdvisor), targeted travel audiences (from Thorn Tree from the Lonely Planet, over AirlineMeals.net for the hungry airline passenger to Triporama to arrange for your group getaways), …  Specific services targeted to travelers (TripIt for travel organization, Travel Calculator for ecological compact, …) 17 | Egencia Confidential
  • 18. Social networks & travel - Future  What are the future, potential options?  Further development from « E-Commerce » to « WE- Commerce » (Discovery-Comparison-Conversation)  Further development on informational & community sites towards interaction & centralization of services (trip booking & organization, sharing of data/images/opinions, …)  “Plan your trip based on other’s experiences”  Mobile applications (iPad / iPhone / Smart phones), requiring additional need for:  Security  Reduced memory utilization & power consumption  Improved UI’s 18 | Egencia Confidential
  • 19. Social networks & travel - Future  What are the future, potential options?  Smarter OBTs/SBTs (trip optimization, alternative routing, larger product portfolio, …)  Requires more robust algorithms & processing power  More specialization in specific domains:  Specialization towards specific niches (beyond trains, planes & automobiles)  Elderly travel (going more online, involving (grand)children, with need for luxury & comfort)  Ecology (travel + waste reduction)  Adjusted controlling mechanisms (governments / EU) 19 | Egencia Confidential
  • 21. Internet and social media The outlook in Belgium 3 June 2010 Frankfurt, Germany