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New Media Institute Presentation

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Interactive Agency
Interactive Agency

A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

Technology
1 of 16
Understanding the Web as a “ Social ” Tool TIME Dec, 2006
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Intimacy
Defining the "social" web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT
[object Object],[object Object],[object Object],[object Object],[object Object],Blogs ,[object Object],VoIP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...
… search , find … http://www.flock.com http://www.copernic.com … more personalized
… read , source … http://www.pageflakes.com
… discover , share … http://www.stumbleupon.com http://www.utterli.com
Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…
http://www.mymorningjacket.com/gogo/video LINK: Example of authentically participatory, user generated content… ,[object Object],[object Object]
A social tool based on personal hierarchy "I get what I want" and/or "I get what I need" Maslow’s Hierarchy of Needs
Sharing vs Marketing … you’ve built it, will they come? ,[object Object],[object Object],[object Object],[object Object]
http://tinyurl.com/3sgk8q LINK: Example of the power of sharing versus online marketing… ,[object Object],[object Object]
You are the content. Links of Interesting Web 2.0 sites

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New Media Institute Presentation

  • 1. Understanding the Web as a “ Social ” Tool TIME Dec, 2006
  • 2.
  • 3. Defining the "social" web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT
  • 4.
  • 5. WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &
  • 6.
  • 7. Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...
  • 8. … search , find … http://www.flock.com http://www.copernic.com … more personalized
  • 9. … read , source … http://www.pageflakes.com
  • 10. … discover , share … http://www.stumbleupon.com http://www.utterli.com
  • 11. Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…
  • 12.
  • 13. A social tool based on personal hierarchy "I get what I want" and/or "I get what I need" Maslow’s Hierarchy of Needs
  • 14.
  • 15.
  • 16. You are the content. Links of Interesting Web 2.0 sites