This presentation is created for Micro Teaching Lesson in Oxford House, Risca, Caerphilly

1. INTRODUCTION TO
FACEBOOK FOR BUSINESS
Prabhat Shah
@Day2Dayebay
Oxford House, Risca
Monday, 24th
June 2013

2. Learning Objectives
• Identify why Facebook is Important for
business
• Define Facebook Glossary
• Discuss business goals for a Facebook Page
• Devise how to Promote, Engage and Generate
Lead
Presentation Will be Emailed

3. Why Use Facebook For Business
• 38 million users
• Some 45% of online shoppers in the UK
have ‘liked’ a brand and of those
• 24% said they were more likely to buy
from the brand

5. Group Work
Facebook Glossary
Link

6. Business goals
• Get found by people who are searching
for your products or services
• Connect and engage with current and
potential customers
• Create a community around your business
• Promote other content you create,
including webinars, blog articles, or other
resources
• Generate leads for your business

7. Promotion
Engagement
Lead Generation

8. Promotion, Engagement,
Lead Generation
• Put your fan page URL in your email signature
• Write a blog post about your new fan page
• Ask your Twitter followers to join your fan page
• Put your fan page URL on your business cards
• Put your fan page URL on your Twitter profile
background
• Invite all of your friends

9. Recap & Conclusion
• Know your customers
• Formulate your goals
• Meet up with your team
• Create Strategy
• Implement/Experiment
• Measure
• React & Improve

11. Interested in Social Media Course
Tuesday 17th September 2013
Time: 7 – 9pm
Venue: Hanger 81