Amazon brought in challenging changes in 2016 for sellers, from increased search term capacity, ban of incentivised product reviews to introduction of bid + in sponsored Ads. This presentation talks about best practices of selling on Amazon and it was presented at Spring Fair 2017.

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9. Headline Search
Sponsored
Organic
Sponsored
Sponsored

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* Sale price / Strike through
price impacts sales positively

12. * Price is one of many factors that
helps to get the top spot popularly
called “buy box”

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17. * Gives you compared
price when you search
by ASIN and EANs

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22. * Reviews from discounted products
don’t carry “Verified Purchase”

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29. * 5 Fields with 1000 characters
each

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35. #1 Campaign Manager
#2 Name, Budget, Date

36. #3 Adgroups- this can be based on product
category
#4 Choose product

38. #1 Name Group
#2 Choose Product

39. #3 Choose Bid
#4 When product is selected Amazon
recommends keywords
#5 Select relevant keywords

40. #6 Add your own keywords
Note: Choose Broad, Phrase, Exact

49. Stay in touch !
Prabhat Shah
@daytodayeBay
Email: ps@daytodayebay.co.uk
Landline: : 029 2236 2596 Mobile: 0751 88 39629
www.daytodayebay.co.uk