The Aging Well Catalyst Project would involve a series of 5 workshops bringing together stakeholders from areas like healthcare, technology, and senior care to identify innovation opportunities for an aging society. The outputs would be published in a series of white papers and culminate in a public event. The Aging Well Accelerator would select and accelerate the top 3 startups in technologies supporting healthy aging over 6 months to help their path to market. Both projects aim to drive innovation and collaboration around aging well.

1. Aging Well!
Innovation for Healthy Aging
26.02.2020 Workshop Output

2. 2

3. The Aging Well Catalyst Project
PROJECT DESCRIPTION
EXPERTISE, ACADEMIC
& INDUSTRY PARTNERS
DURATION &
ESTIMATED COSTS
• A series of 5 workshops on the needs of, and innovation opportunities for the aging society in
Switzerland
• The objective of the workshops is to identify and elevate the main innovation opportunities through
debates between multiple stakeholders (public health, hospitals, senior care, pharma, technology,
general public, etc.) and design collaborative approaches to tackle these
• General public awareness and engagement will be generated through the publication of a series of
white papers, culminating in a large public event public
• Research expertise: Healthcare, Gerontology, Public health, Technology
• Research institutions, university, lab, professor: FHNW, UniBasel, he-arc
• Industry partners, start-ups, spin-offs: Pharma, Senior care organizations
• Approx. duration of the project: 1 to 4 years
• Major expenditures: Series of 5 workshops, publication of 5 white papers and large public event
(150 attendees)
OUR TRACK RECORD
• BaselArea.swiss is regularly running workshops organizing events across industries. It has
organized 100 events across industries in 2018
• DayOne has specialized in the moderation of multi-stakeholders workshops (Catalyst Projects)
having run 20+ of these over the last two years
STAKEHOLDERS
BENEFITS
• General public awareness as setting the agenda in the field of Aging
• Visibility in the ecosystem as driver of collaborative approaches to innovation
• Engagement with ecosystem stakeholders as future business partners

4. The Aging Well Accelerator
PROJECT DESCRIPTION
EXPERTISE, ACADEMIC
& INDUSTRY PARTNERS
DURATION &
ESTIMATED COSTS
• A programme to select and accelerate the most promising entrepreneurs and start-ups in the field of
technologies supporting healthy aging
• The objective is to identify start-ups with innovative ideas and technologies that support the elderly,
to select the best ideas (3) and provide a tailored coaching programme to the 3 start ups over the
course of 6 months to accelerate their path to market
• The benefit is the acceleration of innovation in the field of technologies for health ageing and the
creation of start-ups in Switzerland
• Research expertise: technology, Design Thinking, Service Design, Digital Health, Med-Tech
• Research institutions, university, lab, professor: FHNW, UniBasel, he-arc
• Industry partners, start-ups, spin-offs: Start-ups TBD, Senior care organizations
• Approx. duration of the project: 1 to 4 years
• Major expenditures: Project support and mentoring and start-up prizes
OUR TRACK RECORD
• BaselArea.swiss is the largest acceleration programme in the region. It has accelerated 15 start-ups
across industries in 2018
• DayOne, is in its second successful acceleration run in the field of Pediatrics, in collaboration with
the UKBB and the Botnar Foundation
STAKEHOLDERS
BENEFITS
• General public awareness as driving technological innovation in the field of Aging
• Visibility in the ecosystem as driver of innovative models / approaches to innovation
• Engagement with ecosystem stakeholders as future business partners

5. Our goals
Identify needs of the aging
population that can be addressed
through innovative approaches
Co-create innovative solutions
Create networking and business
opportunities
Motivate you and other to be part of
the initiative
Develop white papers to elevate the
findings
Develop a funded
multi-year initiative
focused on
innovation for Aging
Well, with an
event/think-tank
track and an
acceleration
programme
1
2
3
4
5
Short term Mid-term
Catalyzing
innovation to
enable the
aspiration of the
aging adults
Long-term

6. The Aging Well workshops – five themes

7. Participants to Workshop 1
Institution Name Function
Aging 2.0 Patrick Hofer Aging2.0 Zurich Chapter Ambassador
EUPATI - Senioren Rat Region Baden Max Lippuner Wohnen im Alter und Arbeitsgruppe Gemeinden
Pro Senectute Arc Jurassien Francois Dubois Directeur
SIANA24 Carole Pelletier Directrice et infirmière spécialisée en gérontologie
Swiss TPH Nicole Probst Head of Department, Epidemiology and Public Health
University of Basel Daniela Finke Professor
Universitätsspital Zürich Manuela Adcock Clinical Neuropsychologist
Institute of Nursing Science Mieke Deschodt Principal investigator of INSPIRE
Helsana Andrea Watol Product developement.
Helsana Giancarlo Covino Verhandlngsleiter Leistungseinkauf
Novartis Panos Papakonstantinou Global Commercial Director, Mobility Solutions
Geriatric neurologist Szofia S Bullain Geriatric neurologist and aging expert.
DSM Anna-Maria Stiefel Global Director Medical Nutrition DSM
Agmamed Marco Agrati Founder
Peak Spirit Valentin Splett Founder
Hocoma Ursula Costa Market Development Manager
Myoswiss Kai Schmidt Co-Founder & CTO
Dividat AG Eva van het Reve Partner at DIVIDAT
Senopi AG Stavros Skouras CTO & Founder
Radeln Ohne Alter Anina Flury Präsidentin
Clever.Care AG Alfred Ruppert VP Business Development
The Sense Pilates Tanja Schroeter Owner
Ersys AG Malik Attouche Directeur

8. Our journey
Identify needs Ideate solutions
Framework White-paper
The workshop brought together
25+ innovators from different
horizons (e.g. start-ups, academia,
healthcare providers, tech,
pharma, insurance, aging adults)
to brainstorm on the mobility
needs of the aging adults.
20 potential solutions to address
these needs were ideated in
teams. Three solutions were
selected and developed further in
a deep dive co-creation session.
This fast-paced exercise allowed
us to co-design three solutions
with potential to be further
developed by the teams. Most
importantly it allowed us to
identify 9 themes as a starting
point of a framework on what is
important for innovation in the
field of Mobility for the Aging
adult- that we will develop
further throughout the project.
The learning of the workshop will
be distilled in a white paper to
serve as a basis to engage further
stakeholders in projects.
Design solutions
Workshop
Learning

9. Our learnings in an innovation framework (draft)
Reduced Mobility as a
combination of factors
Mobility and social
interaction
Awareness and
education
Business models and
reimbursement
Senior Labs and
innovation
Collaborative pilots and
scalability
Cross-silo inspiration and
learning
Changing the narrative
and perspective
Diagnosis and
assessments
Muscle loss and cognitive decline are
interlinked factors leading to reduced
mobility. They need to be considered
as such in rehabilitation. Cognitive
motor training can help achieve that
Mobility is a fundamental prerequisite
for participation in social relations and
activities. A reciprocal relation exists
between both for rehabilitation.
Urban design can help
The risk of falls is not part of routines
assessments. Pre-frailty diagnosis is
also an underserved field. A lot can be
learned from fields such as stroke
where these diagnostics are routine
There is little awareness of the
importance to enable the mobility of
aging adults and what solutions are
available. Platforms, targeted
education programs could help
Payment for products and services is of
critical importance for the aging adult.
Innovative business and insurance
models could help reimburse for
services and products
Solutions and technologies for the
aging adult are too often developed
without the understanding of their
needs and aspirations. “Senior labs”
can enable human-centered design
The ability to pilot initiatives, in
collaboration with stakeholders can
help prove the value of the
intervention and its future scalability
before large funds are committed
There is a lot to learn at the interface
between start-ups, academia,
healthcare providers and industry.
Common initiatives and platforms can
help bring this knowledge together
We must change the narrative of aging
through a holistic understanding of
well-being: supporting older adults in
living well across all aspects of life, in
their own terms

10. Mobility needs
Mobilty Enabling
Social Interaction
Independence
Meet people,
move around
Reduce stress
Social
opportunity
Social inclusion
Fight Isolation
Prevention
Loss of muscle
Prevention
Keep freedom of
movement
Physical Activity
Early prevention
Prevention
Fall Prevention
Prevention
Active fitness
Keep mobile
Education on
how to keep
moving
Prevent
accidents/ fitness
Fitness Prevention
Motor skills
Safety
Fall Prevention
Monitoring
movement
Enabling mobility
through
prevention
Prevent loss of
physical activity
Cognitive skills
Cognitive health
Prevention of
brain health
aging
Cognition +
Movement
Care Night +Day
and immediately
Care coaching if
something
happens
Early
interventions
Preventive
medicine
User friendly
Motivation
Right
intervention to
maintain people
healthy
1 2 3 4 5

11. Solution Identification
Kiosks
«Lulu dans ma
rue»
Urban Living /
Living
Environment
Digital Bridges
without
stigmatization
Platform in
person
Education
Awareness
In general
Individual
Diagnosis
Piloting smaller
things to prove
value
Alternative
Insurance
Innovation
Senior Labs
Focus on pre-
frailty
Mobility score
«easy version»,
tech-enabled
Health insurance
monitoring of
score progression
Label as incentive
Exer-games
(+more) in the
bus
Active platform
Insurance Access
Standard
campaign for
awareness
Virtual translator
Mobilty Enabling
Social Interaction
1
Fitness
2
Prevention
3
Cognitive skills
4
Care Night +Day
and immediately
5

12. Solution Identification 1
Kiosks
«Lulu dans ma rue»
Urban Living / Living
Environment
Platform In-person
Digital Bridges without
stigmatization
Mobilty Enabling Social
Interaction
1
Build on existing concept and adapt to specific needs of the elderly
people in the Swiss context. The current concept creates jobs on a
local level: take on DoItYourself work, help with red tape or repair
computers. Can be combined with a digital “service platform”.
What Why
Address “basic needs” in mobility: e.g. Places to sit and rest, longer
traffic signal phases to cross the street, level access to trams and
affordable mobility . Drive urban design with focus on
intergenerational neighborhoods
Digital tools are becoming more and more important also for the
elderly. We want to co-create with the users, the design thinkers,
the engineers etc. devices AND services that are not resulting in
stigmatiziation.
The in-person social network helps people in a specific district or
village, designed to help its members meet offline. Instead of just
connecting online, it wants you to meet potential contacts and
friends in person.
Social isolation but also
cognitive decline is a
challenge. Lack of (affordable)
services for elderly people.
Cognitive decline, age-related
disabilities, but also lack of
social interaction, Negative
image in society
A mobile with large buttons is
well meant but results in
stigmatization and reduced
use.
Social isolation can be tackled
with a matchmaking platform
that connects the elderly with
like-minded people

13. Solution Identification 2
Education
Awareness
in general
Individual Diagnosis
Piloting smaller things to
prove value
Alternative Insurance
Innovation
Senior Labs
Fitness
2
Launch awareness campaigns on the importance of fitness for the
aging adult. Social events and intergenerational can help drive
awareness.Pharmacies would be a great point to provide
information and drive awareness
What Why
Enable the diagnosis of the aging adult for fitness and risk of
prevention. This could be done at the GP during a visit. Many of
these tests exists iin other fields (Stroke) and could be adapted for
fitness. There is an opportunity to leverage the data.
Deploy labs where the aginig adults are the innovators! This exists
in other countries. The seniors are asked to test ideas, product,
services and also design these themselves
Piloting solutions for the seniors at the small scale can help
undertand if they are scalable and help gather data that can be
used to prove value to stakeholders (insurance and others)
Altrenative insurance models in which the person himself, his
family, his employer pay for the products and services could help
make these more accessible
There is simply not enough
aareness on the importance of
fitness for mobility for the
aging adults
Fitness and risk of fall is not
suffficently measured ann
understoof, both by the agingi
adult and their care-givers
Seniors are often left out of
the innovation process,
resuling in solutions that are
not adapted to their needs
Innovations are often
deployed a¨with a too
ambitious end-goal and fail in
the process
The current insurance models
are not adapted to the
provision of services and
products for the aging adullts

14. Solution Identification 3
Label as incentive
Focus on pre-frailty
Health insurance
monitoring of score
progression
Mobility score «easy
version», tech-enabled
Prevention
3
Create a label for places (e.g. community, hospitals) acting upon
the prevention of motor skills deterioration. These places would
have dedicated programs or equipment to help slow down the loss
of muscles.
What Why
«Mobility score» would be measured in people, based on their risk
profile, rather than their age, i.e. aging people with life-space
decreasing (e.g. less movements, less social interactions)
=> Target intervention in Elderly with «pre-frail» status
An «easy version» of the Mobility score test, potentially tech-
enabled (e.g. video/filming of the elderly in specific situations)
would allow a GP or a nurse to run the «Mobility score»
assessment by themselves, in a standard practice.
For pre-frail elderly people, their «Mobility score» would be
measured at the start and the end of the 9 physio sessions
prescribed by their doctor. This would measure the outcome of the
physio and its potential benefit in musles loss prevention.
With a label to reward, we
focus on the positive, rather
than a malus if the outcomes
of a treatment are not good.
Pre-frailty is the stage when
actions can still be taken and
have an impact. Muscles
strength is key to motor skills.
Current score testing is usually
done in fall clinics, requires
specific equipment. Guidelines
are not pragmatic for HCPs.
When prescribed, 9 sessions of
physio can be reimbursed.
However, there’s no
assessment of the outcome.

15. Solution Identification 4
Exer-games (+more) in
the bus
Prevention
4
Problem of moving from (early) assessment / detection of (risk of)
cognitive decline to specific brain training in motion. An equipped
bus could bring games-based and other “socio-medical” tools and
nurses to different parts of the city or to the countryside.
What Why
Cognitive and physical skills
are intimately linked. The bus
allows elderly people with
mobility issues to be reached.

16. Solution Identification 5
Active platform
Insurance Access
Virtual Assistant
Standard campaign for
awareness
Access to Care
5
A single point of contact for people to get information about aging
but also on how to get better care for relatives. A pro active
platform where companies and experts steer the conversation and
content. The goal is also to change the perspective on aging.
What Why
Having additional services and solutions for elderly and aging
people in packages, reimbursed by the health insurances. In
general move the focus of health insurance into preventative
means around elderly people.
A bigger, Swiss wide campaign / tour that showcases aging
(innovations) and the possibilities for elderly people and care
givers and HCP. Should also give access to the information to the
elderly not skilled for getting the info from the internet.
A sort of Virtual Assistant (such as Alexa Siri etc.) geared specific to
the needs of elderly people (medication, call ambulance,
reminders etc.) that would also be able to do real time translation
of medical needs (not just word to word translation)
Currently there is a lack of
information on solutions and
availability – also in the regard
of attitude towards this topic.
To give people in need the
access to this solution, also
because it is relatively easy
and fast to implement.
Lack of awareness of the
general public, but also HCP’s
what innovation /solutions
/services exist.
Virtual assistants have a lot of
capabilities, but not yet geared
towards the needs of the aging
population.

17. Solution Design
HEALTH BUS!
AGITUDE!
KIOSK!
1
2 3

18. Agitude
It is all about Agitude! We can age better if we take aging in our
hands as quickly
A platform for best agers to access:
1. The right education
• information (scientifically substantiated )
• awareness
• education
2. The right products
• nutrition
• medication
• diagnostic tools
3. The right services
• information what exists, what are the institutions that are out
there to help with better aging
Who pays: Best
agers, family, kids,
care givers GP
Our first steps:
identify users and
create business
plan

19. Agitude
Solution Medication FitnessNutrition
Services
(Devices)
Ratings
Content
curation
Self Learning
What is
needed
Information AwarenessEducation Coordination
Diagnostics
Intervention
“early”
Better health
Who
benefits
Companies
delivering
solutions
Care givers
Hospitals
Best Ager
FamilyGP
Companies
delivering
solutions
Government
How?
Ask potential
users
Business
case
Find pilotsFind a team
GP
Who pays

20. Health Bus!
We want to bring the technology to the patients to help the
aging adults understand the need for motor-cognitive training
on a regular basis
A bus for motor-cognitive training that offers:
1. Training and assessment
• as part of a pilot, understand what is important, and later
provide the tools to do it when the bus is not around
2. Network of remote locations
• who usually do no have access to technology
3. Including the social aspect
• “meet up place” to develop a community for people to train
together
Who pays:
coalition of
manufacturers,
communities who
take care of
elderly, long term,
How to start: pilot
to show evidence
that things can
improve and have
insurance
companies take
over and pay for
the cost

21. Health Bus
Bus is the pilot
Network of
locations
Build
awareness
To individuals
or committees
How
Coalition of
tech suppliers
«Meet up»
place
Supervised
training
Pilot
(Paid by
community?)
Roll-out
(Insurance)
Offering
Mobility +
cognitive
assessment
Screening
(free?)
Education of
patients
Training
(space!)

22. Kiosk!
We will combine physical and digital platform as a Kiosk.
Take “Lulu dans ma Rue” as they have gone through the
concept - and adapt it to our local needs.
A kiosk for:
1. For young and old, for buyer and seller
• take an active role in your neighbourhood
2. Get easy access to
• services that simplify daily life (e.g. plumber, DIY, small
repair, IT support, carrying heavy boxes, dog- & cat-sitting)
3. Digital account to
• trade services
Who pays for it:
Membership fees
or selling services
could be trading
services, Digital
account to trade
services
First milestones:
build a team,
exchange with
“Lulu”, identify a
first pilot. Collect
services and put all
things together
and come up with
a business plan

23. Kiosk
Platform:
Services <->
people
Simple Interface
Age appropriate
Competences
<-> needs
Accessibility
Meeting place
Professional
Local <-> online
Combination
digital and in-
person
“Digital
Dorfplatz”
Diversity of
services
available”
Walk inRatings Standards
Trus t ervuce
providers
(curated list)
Easy access,
cheap,faithful,
empowering
Flexible on a
daily basis
registration
Mobile kiosk
handyman
Kind of
what’sapp
Coffee Infrastructure
Accessible (e.g.
tram, bus, walk)
Adapt «Lulu
dans ma rue» to
Swiss needs
Voluntary club
«Seniorenrat»
GemeindeFoundations Social workers
Paid digital
solutions
Membership
Everyone in the
neighborhood as
buyer or a seller
Paid person at
kiosk or trade vs
services
Fee? Trade services Membership fee
Cover cost of
infrastructure
First milestone Paris
Japan
Learn from
«Lulu» (Paris)
Business plan Build core
team
Exchange with
existing solution
providers
Solution
What is needed
Who benefits
How?
Easy accessibility
Who pays
Social contacts
Not only based
on volunteering
Small villages on
«wheels»
Best Ager Care giver GP

24. Next steps
1. Solutions
You want to change the narrative on aging? You are an innovator creating services or products
for aging adults or their family? One of our three “Individual Mobility” solutions hit home and
you are willing to support us in taking it further? Contact us at:
https://www.dayone.swiss/dayone/contact.html
2. White paper
We will start working on a White Paper, leveraging learnings from this workshop and refining
further our “Aging Well Innovation Framework”. In our role of promoting innovation, we will
develop the first white paper of our series by focusing on the following innovation enablers
identified in our framework:
• Senior Labs and innovation
• Collaborative pilots and scalability
• Cross-silo inspiration and learning
We will explore the other elements of the framework in the context of our other upcoming
workshops.
3. Support project
If you are interested in getting involved further and supporting our project going forward,
contact us: https://www.dayone.swiss/dayone/contact.html

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26. An initiative managed by BaselArea.swiss
in close collaboration with
the Canton of Basel-Stadt.