Marywood University PRSSA: Marketing & Nonprofits

Marketing & Communications Support Charitable Organizations John Dawe, CFRE President Dawe Consulting Group www.DaweConsulting.com

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[object Object],People pay organizations to do the work that they cannot do by themselves.

[object Object],Donor – someone who gives something to an organization for no tangible benefits to them Sponsor – someone who gives something to an organization for tangible benefits, such as recognition, naming rights, etc.

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[object Object],[object Object],COMMUNICATION A two-way transmission of information, thought, or feeling so it is satisfactorily received and understood.

[object Object],[object Object],Hierarchy of Effective Communication PRINT & BROADCAST CONFERENCES & EVENTS TELEPHONE/E-MAIL/CHAT ONE-ON-ONE MEETING/VISIT

[object Object],Fundraising Odds 50% INCIDENTAL GIFTS / $ 30% HABIT GIFTS / $$ 15% “THOUGHTFUL” GIFTS / $$$ 5% MAJOR GIFTS / $$$$

It’s Time To Solve the Problems of the World!

Tips for New Professionals John Dawe, CFRE President Dawe Consulting Group www.DaweConsulting.com

Connect with Friends & Contacts on a Regular Basis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ping others, Connect Others ,[object Object],[object Object],[object Object]

Give More than You Expect to Receive ,[object Object],[object Object],[object Object]

Make a Difference. ,[object Object],[object Object],[object Object]

Know your Style ,[object Object],[object Object],[object Object]

Be Interesting by Being Interested ,[object Object],[object Object]

Watch your Body Language! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Find a Mentor. Be a Mentor. ,[object Object],[object Object],[object Object]

Ping Me. John Dawe, CFRE President Dawe Consulting Group Web: www.DaweConsulting.com Email: [email_address] Phone: 570-763-9876 Linked In/Facebook/Twitter User: johndawe

Marywood University PRSSA: Marketing & Nonprofits

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