1. How young
entrepreneurs market
their startups!

3. 1: Work Hard
2: Build the product
3: Launch
4: Spend €€€ on marketing

4. 1: Work Hard
2: Build the product
3: Launch
4: Spend €€€ on marketing

5. How do they
do it?

6. 3 Simple steps
1: Incentivize Word-of-Mouth

7. Incentivize Word-of-Mouth
“Have you seen X? It’s coming soon!”

8. Incentivize Word-of-Mouth
1
Collect info

9. Incentivize Word-of-Mouth
1 2
Collect info Provide
social proof

10. Incentivize Word-of-Mouth
1 2 3
Collect info Provide Let them
social proof compete

11. Incentivize Word-of-Mouth
Very easy to set up
Increases “virality”
FREE

12. Incentivize Word-of-Mouth
+
32%
MORE SUBSCRIBERS

13. 3 Simple steps
1: Incentivize Word-of-Mouth

14. 3 Simple steps
1: Incentivize Word-of-Mouth
2: Pick the low-hanging fruit

15. Pick the low-hanging fruit
“Competitor X Sucks!”
“Fuck competition Y ”
“Alternative to Z”

16. 3 Simple steps
1: Incentivize Word-of-Mouth
2: Pick the low-hanging fruit

17. 3 Simple steps
1: Incentivize Word-of-Mouth
2: Pick the low-hanging fruit
3: Use existing audiences

18. DON’T start a Blog!
You are NOBODY
Write about your market
Give it all away for FREE!

19. GIVE? AWAY? BEST?

20. GIVE? AWAY? BEST?
You are NOBODY:
USE SOMEBODY!

21. 1 single article:
“Why content marketing destroys
every adwords campaign”
4,468 UNIQUE VISITORS

22. 3 Simple steps
1: Incentivize Word-of-Mouth
2: Pick the low-hanging fruit
3: Use existing audiences
4: ...

23. I love you too!
Thank you Davy Kestens
for listening! @davykestens