Yahoo Real Time Search SMX March 2010

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davtchev

Technology

What is real time search? ,[object Object],[object Object]

Recent Y! real time search launches Tweets on SRP Improved Yahoo! News + Twitter

Challenges of real time search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do you know a query is really hot? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Screenshots of Google Trends (©2008 Google) taken at 22:23 PST on 3/1/2010 to illustrate temporal model and tail queries.

How is this different and better? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sentence Times seen Fraction of all sentences ebay 90000 1/1000 apple 80000 1/2000 britney spears 40000 1/5000 ebay apple britney spears 0 0

Why Language Modeling? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Buzzing / Spiking Queries Source: Y! paper “Towards Recency Ranking in Web Search”, WSDM 2010 Current Model for last X minutes Feb. 6 Feb. 7 Feb. 8 Model for 02/07/2010 1:0Xpm

Buzzing / Spiking Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Y! paper “Towards Recency Ranking in Web Search”, WSDM 2010 Feb. 6 Feb. 7 Feb. 8 Current Model for last X minutes Same X minutes, previous day

There is more secret sauce of course… ,[object Object],[object Object],[object Object]

Yahoo! Real Time features to look forward to ,[object Object],[object Object],[object Object]

Real Time practices to avoid ,[object Object],[object Object],[object Object],[object Object],Screenshots taken from Twitter.com on 3/1/2010 © 2010 Twitter

Learn more ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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