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Design Thinking, From Idea to Product @ Product Tank

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Davide Scalzo
Davide Scalzo

These are the slides that I used for my keynote on Design Thinking at Product Tank London in November 2015. In this keynote I was introducing how to use design thinking when trying to get a new product or feature to market in order to deliver a product that your customer audience actually wants.

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Design thinking, from Idea to Product
WHY DO WE BUILD THINGS?
Software Hardware Services Organizations Campaigns
DRIVE CHANGE
WHAT IS DESIGN THINKING?
CONVERGENT VS DIVERGENT THINKING
Test & Iterate Elaborate Solutions Find Patterns Understand Behaviours LEARN MAKE ABSTRACTCONCRETE
IT’S NOT THE CUSTOMER’S JOB TO KNOW WHAT THEY WANT Steve Jobs
SOUNDS FAMILIAR?
IT’S HARD
TIME CONSTRAINTS GETTING BUY IN LACK OF EXPERTISE / RESOURCES
PRODUCT INTUITION STILL MATTERS
IT APPLIES TO ALL ARTEFACTS (B2B, B2C, Physical products, services etc…)
WHAT THE CUSTOMER ASKED FOR
WHAT THEY REALLY WANTED
WHAT I LEARNED SO FAR
CLARITY ON OBJECTIVES
FOCUS ON BEHAVIOURS AND MOTIVES
TEAM AUTONOMY
ITERATE QUICKLY
MINIMUM LOVEABLE PRODUCT
DRIVE CHANGE
Thanks @productman84

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