It is brief introduction of SEO, which can help to understand the basics of SEO.

1. A Brief Introduction to SEO
Created by – webmeliorate
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2. Introduction
What is SEO?
SEO stands for Search Engine Optimization; it is process of increasing
searchibility, traffic and visibility of website in most search engines.
Why does it Require?
In current search driven world, Every business should have web presence and
to be on top in most of search engines to get dominance. It also important for
any business to get more traffic and more conversion, to sustain in current
throat cutting competition. Here, SEO plays its role and works as catalyst and
boost your business, increases brand awareness, generate more customers
and create great conversion.
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3. SEO Methodologies
Two methodologies used for SEO
• On-Page Optimization
• Off-Page Optimization
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4. On-Page Optimization
On-Pages optimization is first step to SEO, it is process of correction and
applying best suitable strategies of website and its web pages.
Following are main On-Page Optimization’s activities
• Keyword Research
• Targeted Page Selection
• H1-H6 tag, ALT tag, META tags, Anchor Tag correction and suggestion
• Content Optimization
• SEO Friendly URL Structuring
• CSS/HTML Correction
• Sitemap Creation ( xml and website)
• Robots.txt Creation
• Broken Link correction
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5. Off-Page Optimization
Off-Page optimization is process to promote website, to increase page rank,
to generate more links and to build brand reputation.
Following are main Off-Page Optimization’s activities
• Link Building
• Directory Submission
• Social Bookmarking
• PPC campaigns management
• Social media marketing
• Article submission
• Press Release
• Blog Posting & Blog Commenting
• RSS submission
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6. Benefits of SEO
• increase the visibility, searchablity
• increases brand awareness
• customer acquisition / better conversion
• increases ROI
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7. SEO Tools
Link building Keyword Research
• Link Harvester • Google’s keyword Tool
• Hub Finder • SEO book keyword suggestion tools
• roboform • wordtracker
• popular search
Learning Resources • keyword discovery
• link building tips
• Social Media Tools
• Golden Rules of linkbaiting
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8. Conclusion
We can conclude that SEO is best and simple process to get dominance over
search engines and internet, and every business must take benefits of it.
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