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D a v i d Tr o t t o
I t ’ s A l l B e c o m i n g O n e
TheSmallWorld
Phenomenon
NOVEMBER2008|VOL.51|NO.11|COMMUNICATIONSOFTHEACM67
TED Presentation
Social Media 
+ 
Individuals 
+ 
Companies
= 
Friends Are Money
•  APPS
TED Presentation
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