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MISSION: JOB HUNT 2010
     GEN. DAVID TROTTO
      SQUAD: COMM 200
1.  HUNT DOWN 5 POTENTIAL JOBS
2.  CONSTRUCT RESUME
3.  DEPLOY COVER LETTER
1.  It Works Global
2.  (mt) Media Temple
3.  American Express
4.  Manhattan GMAT
5.  MTV
It Works Global
                  LOCATION: BRADENTON, FL 


                                    JOB:
                      COMMUNICATIONS &
                  CONNECTIONS SPECIALIST
It Works Global   JOB DUTIES:

                  • OVERSEE AND PLAN DAY-TO-DAY CREATIVE CONTENT MANAGEMENT ON
                  FACEBOOK, TWITTER, AND CORPORATE BLOG

                  • IMPLEMENT, MANAGE, AND STRATEGIZE SOCIAL MEDIA AND MARKETING
                  CAMPAIGNS

                  • BUILD AND STRENGTHEN RELATIONSHIPS WITH CUSTOMERS VIA SOCIAL
                  MEDIA

                  • MONITOR, TRACK, & REPORT PERFORMANCE AND ANALYTICS TO DIRECTOR
                  OF DISTRIBUTOR RELATIONS

                  • OVERSEE INTERNAL AND EXTERNAL COMMUNICATION RELATING TO PUBLIC/
                  MEDIA RELATIONS, AND PROACTIVELY SEEK EXPOSURE IN VARIOUS MEDIA
                  CHANNELS

                  • WORK CLOSELY WITH A TEAM TO CREATE AND EXECUTE COMMUNICATION
                  STRATEGIES
It Works Global
                  +’S
                  • 15 MILES FROM THE GULF OF MEXICO
                  • TEAM ORIENTED SETTING
                  • CUSTOMER ORIENTED

                  -’S
                  • “REQUIRES” 1 TO 2 YEARS OF EXPERIENCE
                  • FAR FROM HOME
                  • HURRICANES?!
(mt) Media Temple

                    LOCATION: CULVER CITY, CA


                    JOB: MARKETING ASSISTANT
(mt) Media Temple   JOB DUTIES:

                    • CUSTOMER ENGAGEMENT

                    • HELP TURN EXISTING CUSTOMERS INTO (MT) BRAND EVANGELISTS

                    • MANAGE ALL ASPECTS OF PROMOTIONAL MATERIALS

                    • SHIPPING AND RECEIVING

                    • ASSIST WITH EVENT AND PARTY PLANNING / COORDINATION / VENUE
                     AND LOCATION SCOUTING

                    • RESEARCH AND REPORTING

                    • LIGHT BUDGET PREPARATION

                    • FACILITATE AND COORDINATE INTERNAL STAFF EVENTS

                    • VENDOR RESEARCH AND COORDINATION

                    • ASSIST WITH OVERALL BRAND RECOGNITION STRATEGY
(mt) Media Temple
                    +’S
                    • HIGH ENERGY JOB, DESCRIPTION SAYS: “IF
                    YOU’RE UNABLE TO REMAIN SEATED WHILE
                    READING THIS, YOU JUST MIGHT BE THE ONE
                    WE’RE LOOKING FOR”
                    • ENCOMPASSES PASSION FOR DIGITAL MEDIAS
                    • AWARD WINNING FIRM

                    -’S
                    • OTHER SIDE OF THE COUNTRY
American Express

                           LOCATION: NEW YORK, NY


                                            JOB:
                   INTEGRATED MARKETING MANAGER
American Express
                   JOB DUTIES:

                   • CREATE CUSTOM AMERICAN EXPRESS PUBLISHING BRANDED
                   PRESENTATIONS FOR BUSINESS DEVELOPMENT OPPORTUNITIES

                   • CONCEPTUALIZATION OF INTEGRATED MARKETING PROGRAMS AND
                   RECOMMENDATIONS FOR TIME INC. AND AEP CORPORATE PARTNERS
                   EXECUTION/PROJECT MANAGEMENT OF COMPLEX INTEGRATED MARKETING
                   PROGRAMS INCLUDING TEAM MEMBERS, VENDORS AND CLIENTS

                   • ANALYZE RESEARCH AND MANAGE PROGRAM REPORTING AND RESULTS

                   • DEVELOP RELATIONSHIPS WITH PARTNERS AND VENDORS IN ORDER TO
                   BUILD AND EXECUTE NEW PARTNERSHIP PROGRAMS FOR CLIENTS

                   • BACK UP MARKETING DIRECTOR DUE TO BUSINESS TRIPS, TRAININGS AND
                   PTO
American Express
                   +’S
                   • CLOSE TO HOME
                   • GREAT COMPANY TO WORK FOR
                   -’S
                   • WOULD HAVE TO TAKE A CRASH COURSE AND
                   LEARN ABOUT AMERICAN EXPRESS
                   • HIGH COST OF LIVING IN NEW YORK CITY
Manhattan GMAT
                 LOCATION: NEW YORK, NY 


                                  JOB:
                  MARKETING ASSOCIATE
                   & GRAPHIC DESIGNER	
  
Manhattan GMAT
                 JOB DUTIES:

                 • CREATE DYNAMIC GRAPHICS FOR PRINT & WEB ADS, NEWSLETTERS,
                 BOOK COVERS, FLYERS, AND OTHER MARKETING COLLATERAL

                 • DEVELOP TARGETED MARKETING CAMPAIGNS AND EXECUTING
                 MARKETING PLANS

                 • INITIATE AND GROW PARTNERSHIPS WITH ADVERTISERS AND
                 RELEVANT ORGANIZATIONS

                 • OWN AND MANAGE LARGE-SCALE PROJECTS

                 • ADVISE STUDENTS ON COMPANY OFFERINGS AND PROVIDE GENERAL
                 STUDENT SERVICES
Manhattan GMAT
                 +’S
                 • CREATIVE ENVIRONMENT
                 • ABILITY TO WORK WITH STUDENTS
                 • GOOD STARTING PAY, BENEFITS, 401K
                 • SMALL COMPANY
                 • ROOM FOR GROWTH
                 • CLOSE TO HOME

                 -’S
                 • REQUIRES SIGNIFICANT KNOWLEDGE OF ADOBE
                 PHOTOSHOP & OTHER COMPUTER PROGRAMS
LOCATION: NEW YORK, NY
MTV



                        JOB:
             VICE PRESIDENT,
          DIGITAL MARKETING	
  
JOB DUTIES:


      • WORK WITH SITE HEADS AND RESEARCH TO DRIVE TRAFFIC AND BUILD
      FRANCHISE/EVENT AWARENESS THROUGH EXTERNALLY FOCUSED
      EFFORTS
      • LEAD/EXECUTE DIGITAL CONTENT ROLLOUT STRATEGIES FOR LINEAR AND
      DIGITAL PROPERTIES
      • PARTNER WITH INTERNAL DEPARTMENTS (MARKETING, PROGRAMMING,
MTV


      PRODUCTION, PRESS, RESEARCH AND PROGRAM ENTERPRISES) TO
      EXECUTE EFFECTIVE ONLINE STRATEGIES
      • IDENTIFY VIRAL, DIGITAL WORD-OF-MOUTH MARKETING OPPORTUNITIES
      WITH GOAL OF DRIVING TRAFFIC AND CREATING BRAND AWARENESS FOR
      MTV AND ITS PROGRAMMING.
      • OPTIMIZE INTERNAL MARKETING EFFORTS TO DRIVE TRAFFIC, BUILD
      FRANCHISE/SHOW AWARENESS AND PAID DIGITAL EFFORTS INCLUDING
      SITE PROMOTION, ONLINE MARKETING MESSAGES, INTEGRATION WITH
      LINEAR CHANNELS, ON-SITE RETENTION AND E-MAIL MANAGEMENT
      • EXECUTE THE MARKETING STRATEGY AROUND SOCIAL MEDIA, IN
      PARTNERSHIP WITH THE EDITORIAL AND PRODUCTION TEAMS
      • DEVELOP AND MANAGE AGAINST DIGITAL MARKETING BUDGETS
      • MANAGE MTV'S INTERNAL AND CORPORATE DIGITAL PROMOTIONAL
      INVENTORY
+’S
      • ICONIC NETWORK
MTV


      • DREAM JOB

      -’S
      • REQUIRES 10 YEARS OF EXPERIENCE WITH
      DIGITAL MEDIA
MANHATTAN GMAT

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Reality Check. Mission: Job Hunt 2010

  • 1. MISSION: JOB HUNT 2010 GEN. DAVID TROTTO SQUAD: COMM 200
  • 2. 1.  HUNT DOWN 5 POTENTIAL JOBS 2.  CONSTRUCT RESUME 3.  DEPLOY COVER LETTER
  • 3. 1.  It Works Global 2.  (mt) Media Temple 3.  American Express 4.  Manhattan GMAT 5.  MTV
  • 4. It Works Global LOCATION: BRADENTON, FL  JOB: COMMUNICATIONS & CONNECTIONS SPECIALIST
  • 5. It Works Global JOB DUTIES: • OVERSEE AND PLAN DAY-TO-DAY CREATIVE CONTENT MANAGEMENT ON FACEBOOK, TWITTER, AND CORPORATE BLOG • IMPLEMENT, MANAGE, AND STRATEGIZE SOCIAL MEDIA AND MARKETING CAMPAIGNS • BUILD AND STRENGTHEN RELATIONSHIPS WITH CUSTOMERS VIA SOCIAL MEDIA • MONITOR, TRACK, & REPORT PERFORMANCE AND ANALYTICS TO DIRECTOR OF DISTRIBUTOR RELATIONS • OVERSEE INTERNAL AND EXTERNAL COMMUNICATION RELATING TO PUBLIC/ MEDIA RELATIONS, AND PROACTIVELY SEEK EXPOSURE IN VARIOUS MEDIA CHANNELS • WORK CLOSELY WITH A TEAM TO CREATE AND EXECUTE COMMUNICATION STRATEGIES
  • 6. It Works Global +’S • 15 MILES FROM THE GULF OF MEXICO • TEAM ORIENTED SETTING • CUSTOMER ORIENTED -’S • “REQUIRES” 1 TO 2 YEARS OF EXPERIENCE • FAR FROM HOME • HURRICANES?!
  • 7. (mt) Media Temple LOCATION: CULVER CITY, CA JOB: MARKETING ASSISTANT
  • 8. (mt) Media Temple JOB DUTIES: • CUSTOMER ENGAGEMENT • HELP TURN EXISTING CUSTOMERS INTO (MT) BRAND EVANGELISTS • MANAGE ALL ASPECTS OF PROMOTIONAL MATERIALS • SHIPPING AND RECEIVING • ASSIST WITH EVENT AND PARTY PLANNING / COORDINATION / VENUE AND LOCATION SCOUTING • RESEARCH AND REPORTING • LIGHT BUDGET PREPARATION • FACILITATE AND COORDINATE INTERNAL STAFF EVENTS • VENDOR RESEARCH AND COORDINATION • ASSIST WITH OVERALL BRAND RECOGNITION STRATEGY
  • 9. (mt) Media Temple +’S • HIGH ENERGY JOB, DESCRIPTION SAYS: “IF YOU’RE UNABLE TO REMAIN SEATED WHILE READING THIS, YOU JUST MIGHT BE THE ONE WE’RE LOOKING FOR” • ENCOMPASSES PASSION FOR DIGITAL MEDIAS • AWARD WINNING FIRM -’S • OTHER SIDE OF THE COUNTRY
  • 10. American Express LOCATION: NEW YORK, NY JOB: INTEGRATED MARKETING MANAGER
  • 11. American Express JOB DUTIES: • CREATE CUSTOM AMERICAN EXPRESS PUBLISHING BRANDED PRESENTATIONS FOR BUSINESS DEVELOPMENT OPPORTUNITIES • CONCEPTUALIZATION OF INTEGRATED MARKETING PROGRAMS AND RECOMMENDATIONS FOR TIME INC. AND AEP CORPORATE PARTNERS EXECUTION/PROJECT MANAGEMENT OF COMPLEX INTEGRATED MARKETING PROGRAMS INCLUDING TEAM MEMBERS, VENDORS AND CLIENTS • ANALYZE RESEARCH AND MANAGE PROGRAM REPORTING AND RESULTS • DEVELOP RELATIONSHIPS WITH PARTNERS AND VENDORS IN ORDER TO BUILD AND EXECUTE NEW PARTNERSHIP PROGRAMS FOR CLIENTS • BACK UP MARKETING DIRECTOR DUE TO BUSINESS TRIPS, TRAININGS AND PTO
  • 12. American Express +’S • CLOSE TO HOME • GREAT COMPANY TO WORK FOR -’S • WOULD HAVE TO TAKE A CRASH COURSE AND LEARN ABOUT AMERICAN EXPRESS • HIGH COST OF LIVING IN NEW YORK CITY
  • 13. Manhattan GMAT LOCATION: NEW YORK, NY  JOB: MARKETING ASSOCIATE & GRAPHIC DESIGNER  
  • 14. Manhattan GMAT JOB DUTIES: • CREATE DYNAMIC GRAPHICS FOR PRINT & WEB ADS, NEWSLETTERS, BOOK COVERS, FLYERS, AND OTHER MARKETING COLLATERAL • DEVELOP TARGETED MARKETING CAMPAIGNS AND EXECUTING MARKETING PLANS • INITIATE AND GROW PARTNERSHIPS WITH ADVERTISERS AND RELEVANT ORGANIZATIONS • OWN AND MANAGE LARGE-SCALE PROJECTS • ADVISE STUDENTS ON COMPANY OFFERINGS AND PROVIDE GENERAL STUDENT SERVICES
  • 15. Manhattan GMAT +’S • CREATIVE ENVIRONMENT • ABILITY TO WORK WITH STUDENTS • GOOD STARTING PAY, BENEFITS, 401K • SMALL COMPANY • ROOM FOR GROWTH • CLOSE TO HOME -’S • REQUIRES SIGNIFICANT KNOWLEDGE OF ADOBE PHOTOSHOP & OTHER COMPUTER PROGRAMS
  • 16. LOCATION: NEW YORK, NY MTV JOB: VICE PRESIDENT, DIGITAL MARKETING  
  • 17. JOB DUTIES: • WORK WITH SITE HEADS AND RESEARCH TO DRIVE TRAFFIC AND BUILD FRANCHISE/EVENT AWARENESS THROUGH EXTERNALLY FOCUSED EFFORTS • LEAD/EXECUTE DIGITAL CONTENT ROLLOUT STRATEGIES FOR LINEAR AND DIGITAL PROPERTIES • PARTNER WITH INTERNAL DEPARTMENTS (MARKETING, PROGRAMMING, MTV PRODUCTION, PRESS, RESEARCH AND PROGRAM ENTERPRISES) TO EXECUTE EFFECTIVE ONLINE STRATEGIES • IDENTIFY VIRAL, DIGITAL WORD-OF-MOUTH MARKETING OPPORTUNITIES WITH GOAL OF DRIVING TRAFFIC AND CREATING BRAND AWARENESS FOR MTV AND ITS PROGRAMMING. • OPTIMIZE INTERNAL MARKETING EFFORTS TO DRIVE TRAFFIC, BUILD FRANCHISE/SHOW AWARENESS AND PAID DIGITAL EFFORTS INCLUDING SITE PROMOTION, ONLINE MARKETING MESSAGES, INTEGRATION WITH LINEAR CHANNELS, ON-SITE RETENTION AND E-MAIL MANAGEMENT • EXECUTE THE MARKETING STRATEGY AROUND SOCIAL MEDIA, IN PARTNERSHIP WITH THE EDITORIAL AND PRODUCTION TEAMS • DEVELOP AND MANAGE AGAINST DIGITAL MARKETING BUDGETS • MANAGE MTV'S INTERNAL AND CORPORATE DIGITAL PROMOTIONAL INVENTORY
  • 18. +’S • ICONIC NETWORK MTV • DREAM JOB -’S • REQUIRES 10 YEARS OF EXPERIENCE WITH DIGITAL MEDIA