Understanding business uses of social media
•Download as PPTX, PDF•
1 like•510 views
This is the talk I gave in April 2011 to the Gateway to Innovation conference in St Louis.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Understanding business uses of social media
Similar to Understanding business uses of social media (20)
More from David Strom
More from David Strom (20)
Understanding business uses of social media
- 1. The business benefits of using social mediaG2I Conference David Strom April 5, 2011 David@strom.com
- 4. Agenda Shaping your social media policy A case study on Dell Twitter business uses Facebook dos and don’ts LinkedIn dos and don’ts 4 http://strominator.com
- 5. Percentage of Fortune 500 who… Have a corporate-facing blog? Regularly post to their Twitter accounts? Have CIOs who admit to regularly using social media? http://strominator.com 5
- 7. What happens with a departing employee’s Twitter followers?
- 8. If you can link to it, can it be shared outside the corporation?
- 9. Can employees use IT to solicit info?
- 10. Can employees put Facebook info in their email .sigs? 6 http://strominator.com
- 12. Best practices Foster a culture of openness and listening. Trust your staff to be good communicators. Train people how to blog, Tweet and post. Disclose everything upfront. Be accurate. Make sure you have a solid policy on blog comments. 8 http://strominator.com
- 17. Dell Social Media 13 http://strominator.com
- 22. http://strominator.com 18 The top 4 out 5 Fortune 500 companies are regular Twitter posters on their main corporate accounts.
- 24. 20 Twitter has lots of business purposes Instant FAQ Customer acquisition Focus groups on the cheap Problem resolution Soapbox http://strominator.com
- 25. 21
- 27. 23 But who really is “the real Shaq” http://strominator.com
- 36. Twitter for instant notification 32 http://strominator.com
- 42. 38 Good places to start learning http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter http://strominator.com
- 45. 41 Key Twitter To-dos Follow the right people in your industry Don’t get too caught up in tweeting your every movement Look at what businesses are doing with it Use it to start conversations with people you want to get to know http://strominator.com
- 46. 42 How not to use Twitter! http://strominator.com
- 48. What to Tweet? Projects you are particularly proud of What you have read that you want to share with others Something you post on your blog A link to a Web site that you find interesting 44 http://strominator.com
- 51. 47 How to get arrested for your tweets and pay thousands in fines http://strominator.com
- 54. 50 Other no-nos Keep politics, religion and sex out http://strominator.com
- 55. 51
- 56. Facebook “marriage” 52 http://strominator.com
- 58. Wordpress ==>> Facebook 54 http://strominator.com
- 65. http://strominator.com 61 Understanding what information is posted Understand when people update their profiles Groups to join
- 66. Do’s Make sure they are people you can visualize in your mind or have some memory Do check LinkedIn daily Make sure you have your settings the way you intended Constantly cultivate and feed your network 62 http://strominator.com
- 67. Don’ts Don’t send out mass invites to more than 30 people at once Don’t put non-professional items in your status updates Don’t obsess about the number of connections and build slowly over time Don’t just get started on the site two weeks before you are changing jobs Don’t worry too much about using InMail 63 http://strominator.com
- 73. Finally, Twitter info art http://vimeo.com/19910696 http://strominator.com 69
Editor's Notes
- An example of a really well designed connect page at http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
- 108 of the F500 have a blog173 of the F500 have a Twitter account80% admit to regular social media use
- http://www.socialmedia.biz/social-media-policies/best-practices-for-developing-a-social-media-policy/
- http://socialmediagovernance.com/policies.php
- They fixed Bluetooth drivers when a software update resulted in significant issues;They have launched new Products based on input from IdeastormFeedback from ratings and reviews resulted in new drivers and speakers in a laptop model;They are currently following up on some packaging questions raised across the Web;Have gotten feedback on some of their mobility products -- resulted in constant improvement on newer versions..They changed images on Dell.com because customers thought there should be clearer representation of size and shape of replacement batteries.
- The company tracks tens of thousands of Tweets daily that mention the company and its products, in 11 different languages
- Only Exxon is missing!
- http://oneforty.com/blog/explore-the-twitterverse-console/ Brian Solis efforts to keep up
- This is the real Shaq’s vehicle when it was parked outside my building in August 2010.
- Late to the Internet, Conan built up his concert series online and never used traditional advertising to sell out his shows in 2010.
- Playboy founder Hugh Hefner also proposed to his latest wife in December 2010 over Twitter.
- During March 2011, a Minn. Ad agency conducted a contest over Twitter to find its next crop of paid summer interns. They had 13 days to compose 13 Tweets to vie for the job
- Uses Twitter and Facebook to notify its customers where the truck will be selling its cupcakes in the Denver metro area – A lot cheaper than other forms of advertsing
- Fake site after all the iPhone 4 launch problems
- In March 2011, Gilbert Gottfried posted about 10 jokes on his Twitter account making fun of the Japanese. AFLAC fired him immediately as their representative.
- Paul Chambers Tweeted that he wanted to blow up an airport in the UK and was jailed and fined for his remarks. His situation spawned a rash of tweets with “I am Spartacus” hastag, playing off the Kubrick scene where a bunch of fellow slaves refused to give up his identity by all claiming they were Spartacus.
- An american was arrested in Egypt and sent this single Tweet, and within hours the State Department was getting him freed.
- http://www.nytimes.com/2011/02/13/jobs/13career.html?_r=1
- A UCLA student in March posted a video rant complaining about Asians chatting on their cell phones in the university library shortly after the Japanese tsumani. It spawned hundreds of comments and responses, and millions of page views.