Digital Experience Platform Accelerates Delivery

© 2014 International Business Machines Corporation 1
Digital Experience
is at the heart of
user engagement

Hi!
Mahendra K. Pingale
Offering Manager, IBM Digital Experience on Cloud
pingale@us.ibm.com
@mkpibm
David Strachan
Product Manager, IBM Digital Experience on Cloud
david.strachan@uk.ibm.com
@circularlizard

Standard disclaimer
IBM’s statements regarding its plans, directions, and intent are subject
to change or withdrawal without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline
our general product direction and it should not be relied on in making a
purchasing decision.

The information mentioned regarding potential future products is not a
commitment, promise, or legal obligation to deliver any material, code
or functionality. Information about potential future products may not be
incorporated into any contract. The development, release, and timing
of any future features or functionality described for our products
remains at our sole discretion.

Engage people with great user experience
Customer, employee, citizen

Customer
Employee Citizen
!
Magic moments can happen any time the user
interacts with you

Exceptional interactions have clear deﬁning
characteristics
Empowering
Compelling
Consistent
Relevant
Trustworthy
Putting you in charge
Match and exceed
your expectations
Regardless of your
channel
Knows who you are and
what you need
Validated, rated

IBM Digital Experience is at the heart of user
engagement
Customer
Employee Citizen
Great
Content
Omni-
channel
Unlock
Applications
Processes
and Data

Photo by DanielaVladimirova is licensed by CC BY 2.0
Accelerate delivery with our new cloud solution
Digital Experience on Cloud

Introducing IBM Digital
Experience on Cloud
Market-leading Digital Experience Platform
Managed and hosted by IBM on our blazing-fast,
private, secure and dependable cloud
Get to market quickly, scale as you grow and
focus on creating a great digital experience,
not running one
Photo by USDA Seed Blog is licensed by CC BY 2.0

Digital Experience on Cloud provides a fully hosted
and managed platform
Digital Experience Software
Servers
Software
Infrastructure
Middleware monitoring
OS monitoring
Network monitoring
Backup
Data replication
Compliance
Storage
Internet bandwidth
Network routers
Firewalls
Caching devices
Security,
Backup
Monitoring
Data replication devices
Anti-virus
HA database
IT Operations Team(s)
Incident Management
Problem Management
Patching & Maintenance
IBM Digital Experience on Cloud
Digital Experience Software
IBM Managed Service

Focus on Creation, not on Operations
IBM manages:
§  Uptime, clustering, HA
§  Monitoring
§  Backup, DR
§  Upgrades, patching, maintenance
§  Application deployment
Customers and Business
Partners manage:
§  UI & UX Design, branding
§  Application development
§  Application integration
§  Application & end-user support
You create it
We run it

IBM Digital Experience focus on engagement with people
User experience ﬁrst
Simple and powerful
Ready for prime time

IBM Digital Experience on Cloud is ready to go in
days and provides a fully hosted and managed
platform
PureApp & SoftLayer
PureApp patterns encapsulate
IBM best practice.
Softlayer private cloud is blazing
fast and ultra-dependable.
Managed by IBM
Our world-class managed service
center takes care of operations,
health monitoring, upgrades,
application deployments and IBM
software entitlements.
Teaming for Success
Your Client Success Manager
helps you through onboarding,
and is dedicated to making your
relationship with IBM a success.
Ready to go in days, and purchasable as an yearly contract with a monthly renewal after the initial term

Key features of IBM Digital Experience on Cloud
Multi-site
All editions of IBM Digital Experience
on Cloud can host multiple websites
Unlimited business users
All offerings can accommodate any
number of registered users within the
purchased capacity
Multi-device
We include responsive-enabled
templates and support for desktop,
tablet and smartphone device types.
Security
Onboard directory, SAML to integrate
with enterprise security, or OpenID/Oauth
to integrate with public platforms.
Clustering
IBM Digital Experience on Cloud
includes clustering for service
resilience and availability
Capacity and scaling
By default, we provide powerful
capacity in any IBM Softlayer data
center. Additional capacity available.

IBM Digital Experience
on Cloud
Rich platform for delivering
websites and mobile sites, with
powerful integration and
JavaScript development tools
IBM Digital Experience Plus
on Cloud
Customizable, extensible
platform for delivering digital
experiences that include
existing on-premise & Java-
based Portal applications
IBM Digital Experience on Cloud – Solution Options
/
Capacity Uplift
Continuous Availability
Service Request Pack
Plus free 90-day Cast Iron Live trial

on Cloud
26 vCPUs*
Rendering & Authoring
No server-side Java
DDC, Script Portlet, WCM
on Cloud
64 vCPUs*
Rendering, Authoring, Pre-
production and QA
Java portlets and extensions
DDC, Script Portlet, WCM
IBM Digital Experience on Cloud – Capacity Details
/
Plus free 90-day Cast Iron Live trial
*
Indica)ve
ini)al
conﬁgura)on,
architecture
may
be
modiﬁed
by
IBM
without
no)ce

Weeks to begin realizing
business value
Get started right away
One business solution; one
contract; one ‘pay as you go’ price
Minimal capital investment, scale
when needed
Focus on your core competencies
& reduce time spent on “keeping
the lights on”
Keep up to date with the latest
releases & innovations
From build it
yourself…
… to integrated,
fast and ﬂexible
Months to years to realize
business value
Separately procure and install
software, service and hardware
Sign multiple contracts, often with
varying terms and SLA
Up front capital investment to
procure software, hardware, and
implementation services
Ongoing management,
maintenance and upgrade
Digital Experience on Cloud changes how
organizations can deliver great user experiences

Complementary offerings available in IBM Cloud
IBM Digital Analytics
SilverPop
Commerce
Experience One
Bluemix
Business Process Management
Cast Iron Live
Application
Development
IBM Connections Cloud
IBM Social Media Analytics
Kenexa
Smarter Workforce

Focus on creation, not operations
Start simply, grow fast

IBM Digital Experience bridges the gap between
site owners and developers
?
•  Different expectations
•  Different change lifecycles
•  Conﬂicting motivations – keeping the
platform stable vs delivering rapid change

IBM Digital Experience bridges the gap between
site owners and developers
Key business-oriented technical roles

Platform Developer
Site Owner UI Developer
Designer
Easily create and maintain content &
websites
Run marketing campaigns and build
customer engagement

Create site, page and content templates
Develop HTML to match graphic design
Integrate external data and services to
provide rich function
Capitalize on existing investment in
portlets and application
Extend Portal & WCM functionality
Connect to new application services
and data sources
Create the look & feel of the entire
system and ensure visual consistency
Design user journeys
Manage graphical and style assets

on Cloud
Javascript development tools
on Cloud
Exploring IBM Digital Experience on Cloud
/
Capacity Uplift

IBM Digital Experience on Cloud – role activities
•  Site structure
•  Content
•  Campaigns
•  Information architecture
•  UX &UI
•  Graphics
•  HTML/CSS/JS
•  Widgets
•  Templates
•  REST Services
•  CastIron/Bluemix data feeds
•  Theme development

Digital Experience on Cloud provides two environments, for
content management and client-side development
Production
Authoring
Publish
Powerful infrastructure to deliver fast responsive omni-channel digital
experiences
Out of the box mobile web capabilities
Managed platform for building and delivering content based web sites
Templates to quickly jumpstart projects
Intuitive in-line editing of and drag and drop assembly of content
Modern application development paradigm (HTML5, CSS, JavaScript)
Wizard-based application integration via REST services

Need a templates slide

Put site creation tools in the hands of the people
who own the sites

Web
Content
Viewer
Portlet
Web Page
Presentation
Template
Consuming external data without programming
via Digital Data Connector
Examples:
External ATOM feed
CastIron Live
WebSphere Commerce
IBM BPM
Portal/WCM ATOM feed
Extensible with
custom plugins
Plus Edition
<xml>
external
data feed ▶
XML Plugin
▶ ▶ ▶

•  Edit code right in the browser
•  Code highlighting / syntax checking
•  Include WCM & DDC references
•  Use popular JS frameworks
•  WCM for code promotion
•  Live preview

Use IBM Cast Iron to Rapidly synchronize data
between Cloud and on-premise applications
Key Capabilities
Business Value
• Built-in connectors for SaaS and on-
premise applications
• Prebuilt patterns to speed and ease
integration
• Choice of form factors
• Freedom to leverage SaaS
• Preserve integrity of data
• Rapid integration in days not weeks
90-day trial included

Developing with Digital Experience on Cloud
In-line editor / admin portlets
Page structure
Service request
Deploy theme (if packaged as WAR)
Code deployment
Custom theme (if packaged as WAR)
Page layout
Web content incl DDC usage
Web content libraries
Script Portlet
Syndication
User and groups in local LDAP
Theme via WebDav
Content targeting
Page, content and site templates
Site wizard
DDC Config
HTTP Outbound Config
WAB WebDock Portlet Set-up
Virtual portal setup
SAML / Oauth / OpenID config
LDIF import

on Cloud
on Cloud
Exploring IBM Digital Experience Plus on Cloud
/
Capacity Uplift

IBM Digital Experience Plus on Cloud enables
additional application integration techniques
•  Site structure
•  Content
•  Campaigns
•  Information architecture
•  UX &UI
•  Graphics
•  HTML/CSS/JS
•  Widgets
•  Templates
•  REST & Web Services
•  CastIron/Bluemix data feeds
•  Theme development
•  Portlet Development
•  Portal Extensions

Digital Experience Plus on Cloud adds non-
production environments for testing and QA
Production
Authoring
Publish
Pre-Production
QA
Includes all capabilities of IBM Digital Experience on Cloud
Cloud on-ramp for existing applications
QA, Pre-prod and Prod environments with deployment automation
tooling
Ability to deploy Portal Applications which included JSR-286 portlets
and associated Java dependencies
Ability to customize core functionality via Java plugins
Ability to integrate with on-premise and cloud applications via Web
Services and Rest Services

Developing with Digital Experience Plus on Cloud
In-line editor / admin portlets
Page structure
Service request
Deploy theme (if packaged as WAR)
Code deployment
Custom theme (if packaged as WAR)
Page layout
Web content incl DDC usage
Web content libraries
Script Portlet
Syndication
User and groups in local LDAP
Theme via WebDav
Content targeting
Page, content and site templates
Site wizard
DDC Config
HTTP Outbound Config
WAB WebDock Portlet Set-up
Virtual portal setup
SAML / Oauth / OpenID config
LDIF import
Deploy / undeploy application
Reset QA environment
JSR268 and JSR168 Portlets
Custom utility JARs
WAS extensions (VMM Adapter, TAI…)
Portal extensions (State processor,
URL generation…)
WCM extensions (Rendering plugin,
custom workflow action…)
Portal Admin (QA only)
WAS Admin (QA only)
Two forms of application packaging are supported
1.  Portlet EAR ﬁle containing one or more portlets
2.  Portal Application Archive for all other artifact types
(can include portlets)
Customer code must only public, documented APIs
Resource environment providers
Some other WAS config items (TBC)

on Cloud
on Cloud
IBM Digital Experience on Cloud – Both offerings
/
Capacity Uplift

Softlayer global footprint
India
China
Tokyo
Hong Kong
Singapore
Melbourne
Seattle
San Jose
Los Angeles
Mexico City
Denver
Chicago
Dallas
Houston
Toronto
Montreal
BRAZIL
New York City
Washington D.C.
Miami
London Frankfurt
Amsterdam
Paris
Sydney
Atlanta
DATA CENTER & NETWORK POINT OF PRESENCE
NETWORK POINT OF PRESENCE
IBM Digital Experience on
Cloud

North America
Dallas 09

Other geographies in line
with customer demand

Europe
Amsterdam (most likely)

AP, LA, Canada etc subject
to customer demand

Standard Service Level Agreement
• Availability: 99.93% uptime target
–  HA provided at physical and all middleware layers
–  Excludes planned down-time or outages caused by customer application
–  Outages caused by customer application do not count towards this SLA
• Backup – primary purpose is service restoration, not recovery of
individual ﬁles
–  Daily backups retained for 1 week
–  Weekly backups retained for 1 month
–  Monthly backups retained for 2 months
–  Not a legal archiving solution
Incident Response SLA 95%
S1 S2 S3 S4
Response Time 1 hour 2 hours 4 hours 1 day
Resolution Time < 4 hours < 12 hours < 24 hours < 48 hours
Hours of Coverage 24/7 8/5 (ET or CET) 8/5 (ET or CET) 8/5 (ET or CET)
Refer to Terms of Use for deﬁnitive terms here: https://ibm.biz/BdE9vx

Continuous Availability is available as an add-on
•  Option applies to DX on Cloud & DX Plus on Cloud to improve SLA
•  Improves availability and downtime characteristics
•  DR will have Recovery Point and Recovery Time objectives
•  Initially, DR will be provided globally – in-region DR on roadmap
•  Site-level disaster will affect all customers, and non-production usage will be
deprioritized
Second line of production
(rendering servers only)
Disaster recovery capability to
independent remote site
No planned outages for application
deployments or server maintenance
Assured roll-back if application
deployment fails
Service continuity in the event of a
site-level failure
Refer to Terms of Use for deﬁnitive terms here: https://ibm.biz/BdE9vx

Security & Connectivity
Security
• Integrated LDAP
–  Self-service user registration or
data load via LDIF
• Facebook (OAuth)
• Google (OpenID)
• Yahoo (OpenID)
• SAML for enterprise directory
integration
–  Users must be pre-loaded to
directory (at present)
–  Customer must provide SAML
Identity Provider
Connectivity
• REST Services, Web Services
–  Any Javascript client-side
framework
–  Custom portlets (Plus offering)
–  Portal AJAX Proxy
• XML Data Feeds to DDC
–  Cast Iron Live to consume other
cloud services (e.g. Salesforce)
–  On-premise integration via
Bluemix
• Site-to-site VPN available
(IPSec)

Sizing and scaling
Base portal server sizing
•  2x 2CPU Portal Cluster
•  1TB Total Storage
•  Total capacity should equal that
indicated by customer capacity
planning or techline pre-sales estimate
•  Maximum 5 CPU capacity extensions
(12 node cluster)
•  Max 20 storage capacity extensions
Digital Experience Plus on
Cloud
Base portal server sizing
•  2x 4CPU Portal Cluster
•  1.5TB Total Storage
CPU Extension Part (#)
Increase portal cluster size
2x 2CPU Cluster extension
Storage Extension Part (GB)
Increase storage available
1TB Production storage
CPU Extension Part (#)
Increase portal cluster size
2x 4CPU Cluster extension
Storage Extension Part (GB)
Increase storage available
1TB Production storage
0.5TB Non-production storage
12-month min commit
12-month min commit
1-month min commit
1-month min commit

Moving from your on-premises portal to Digital
Experience on Cloud
• Key adaptations to consider
–  Security model – how will end users be secured
–  Application integration – what’s needed and where will it be hosted
• Wrap with other cloud or managed services via systems integrator
–  IBM GBS
–  Business Partners
• Also consider any compliance issues you may have

Deliver & Deploy Run & Optimize Adopt & Extend
Implement Realize Grow
Explore & Plan
Define
ISSW Services Offerings for Digital Experience
Platform
Application
UX Design
Move to Cloud
Upgrade Assessment
Upgrade Accelerator
Health Check
Capability Review
Digital Experience delivery
NOW!
Foundation
Custom
Platform offerings
Deploy
Upgrade
NOW!
AVP Offerings

* Gartner Magic Quadrant for Horizontal Portals, 24 September 2012. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to
select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner
disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Leaders choose IBM based
on our track record
Global Clients
85%
of Fortune 100
global banks
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retailers in the
U.S.
8 of top 9
automotive
companies
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global
insurance
companies
52
Positioned in Leaders
Quadrant for Horizontal
Portals* by Gartner for
12 years in a row
Now in Leaders
Quadrant for Web
Content Management*
by Gartner
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Internet & consumer
facing customers
300M+
named users from
top customers

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