74. 0% 80%
BingOrganic Search
TwitterPaid Social
FacebookPaid Social
BingPaid Search
Email CustomersEmail
Email EngagementEmail
GooglePaid Search
GoogleOrganic Search
% Total Visits
0% 10% 20%
Conversion Rate
$- $40.00
CPLQ2 Visits / Conversion / CPL
Clean up the Noise
75. 0% 80%
BingOrganic Search
TwitterPaid Social
FacebookPaid Social
BingPaid Search
Email CustomersEmail
Email EngagementEmail
GooglePaid Search
GoogleOrganic Search
% Total Visits
0% 10% 20%
Conversion Rate
$- $40.00
CPL
Increasing weekly emails by 15% can increase sales by 10% with less than
$1000 investment.
Title the Insight
101. From a
report
• Title with an insight
• Don’t ask what metrics people need
• Show by week where available
102. From a
report
• Title with an insight
• Don’t ask what metrics people need
• Show by week where available
• Forget “Everyone” every once in awhile
104. Measure and Mix
• Use all the data surrounding the business
• Find areas to join web customers with offline
customers
• Utilize GA Custom Dimensions and Measures
• Take advantage of tools to extract, transform, and
present
105. Analyze for insights
• Pay attention to the intention of your marketing
• Don’t concentrate on pure sales funnel
• Split metrics in to four key areas
106. Show and tell
• Use ratios and not counts
• Don’t walk through your work
• Don’t “cram” into one slide
• Leave out unnecessary noise
107. How to move forward
• Title with an insight
• Don’t ask what metrics people need
• Show by week where available
• Forget “Everyone” every once in awhile
108. - GA Implementation
- Report Makeovers
- Insight Reports
- Implementation and Strategy
- Data Visualization Consultant
- Real-time data streams
Thomas Bosilevac
thomas@mashmetrics.com
www.mashmetrics.com
Editor's Notes
Our jobs are now multi-disciplined between marketing, technology, creative…Data is the last thing we are thinking about. WE are marketers not statisticians, creatives not quants.
Audience vote at this point. Primary Marketing, Tech, Creative, have no clue all the above?
Our jobs are now multi-disciplined between marketing, technology, creative…Data is the last thing we are thinking about. WE are marketers not statisticians, creatives not quants.
Audience vote at this point. Primary Marketing, Tech, Creative, have no clue all the above?
Our jobs are now multi-disciplined between marketing, technology, creative…Data is the last thing we are thinking about. WE are marketers not statisticians, creatives not quants.
Audience vote at this point. Primary Marketing, Tech, Creative, have no clue all the above?
Our jobs are now multi-disciplined between marketing, technology, creative…Data is the last thing we are thinking about. WE are marketers not statisticians, creatives not quants.
Audience vote at this point. Primary Marketing, Tech, Creative, have no clue all the above?
Our jobs are now multi-disciplined between marketing, technology, creative…Data is the last thing we are thinking about. WE are marketers not statisticians, creatives not quants.
Audience vote at this point. Primary Marketing, Tech, Creative, have no clue all the above?