1. PUT MICHIGAN BACK TO WORK
How to find a job in tough times:
Guerrilla Job Search
Secrets Revealed

2. Some Background …
Times are tough in Michigan: 15.6%
unemployment, mostly in one sector
Times have been tough elsewhere,
like Ottawa: 65% unemployment in
one sector in 2006
Guerrilla tactics work in tough times

3. Now, Let’s Talk About YOU
Housekeeping Notes:
 “77 Guerrilla Job Search Tactics”
Bonus Report and “Interview
Secrets” Audio will come by email
 Please turn off cell phones 

4. Why Listen to Us?
35 years of experience
between us
20,000+ people helped in
50 states and 23 countries
4+ books, newspaper
column, radio, TV

5. Why Is David’s Editor Worried?

6. Today’s Agenda
1. Where have all the good jobs gone?
2. What is Guerrilla Marketing
for Job Hunters?
3. 6 Powerful Guerrilla Job Search Secrets
4. Your Questions & Answers
5. 7 More Guerrilla Job Search Secrets

7. First …
Where have all the
good jobs gone?
Hint: If you’re “applying” for jobs,
you’re a starving penguin …

8. Where Have All The Good Jobs Gone?
Advertised jobs are here
Good jobs are here

9. Now …
What is
Guerrilla Marketing
for Job Hunters?

10. Guerrilla =
Unconventional
 In doubt? Try the opposite
Marketing =
Finding and selling
 Marketing 101 is Job Search 401!

11. Get Ready For
6 Powerful
Guerrilla Job Search
Secrets!

12. Guerrilla Job Search Secret #1
How one man found a job paying
$130,000 after writing one simple
thing on a piece of paper …

13. Guerrilla Job Search Secret #1
“On Tuesday, May 24th, I attended the
job fair at the Convention Center.
I started working today (July 26) as a
consultant, at $65 per hour, at a
Fortune 500 company not far from
home. Thanks!”
-- Fred W., Chanhassen, Minnesota

14. Guerrilla Job Search Secret #1
Tactic: Guerrilla Goal Card
 Step 1: Complete this statement:
“It’s October 31, 2009. I’m an outstanding
JOB TITLE who adds value for my
employer. I’m making $SALARY in a fun
environment, doing work I love, with co-
workers I enjoy.”

15. Guerrilla Job Search Secret #1
 Step 2: Carry your “goal card” and
read it aloud three times a day:
1. When you awake
2. At lunch
3. Before bed

16. Guerrilla Job Search Secret #2
“Coffee Cup Caper” technique that
gets interviews in 48 hours -- or less!

17. Guerrilla Job Search Secret #2
“The Coffee Cup Caper”

18. Guerrilla Job Search Secret #2
“Coffee Cup Caper” Results:
 3 boxes mailed = 3 phone interviews
 1 in-person interview = HIRED!
Cost: $100 (you can spend less)
Time to hire: 34 days

19. Guerrilla Job Search Secret #2
Tactic: Coffee Cup Caper
1) Choose 1 target company.
Find the name of the job and
the hiring manager.
Bonus: Know assistant’s name.

20. Guerrilla Job Search Secret #2
2) Monday: Send the following
in a FedEx box:
Coffeecup (Starbucks, Caribou, etc.)
Customized cover letter
Resume (Guerrilla Resume is best!)
Optional: travel mug, $5 gift card

21. Guerrilla Job Search Secret #2
3) Wednesday: Call and ask,
“Did you get my package?”
Write, practice and use a script,
in case you get voicemail
Ask for an interview!

22. Guerrilla Job Search Secret #2
What is the sound of success?
This is …

23. Guerrilla Job Search Secret #2
Now, an answer to the question …
“What if everyone in Michigan
mails a damn coffee cup?!”
 Paper weight + call
 Aspirin taped to cover letter + call
 Thank-you note + call (ALWAYS CALL)
In doubt? Test it out.

24. Guerrilla Job Search Secret #3
Why should you call an employer
when the job posting says,
“No phone calls”?

25. Guerrilla Job Search Secret #3
Because nobody else is.
So you’ll get an instant advantage
by customizing your cover letter.

26. Guerrilla Job Search Secret #3
Tactic: Use this phone script!
“I’m writing a letter to the head of your ____ Dept.
Could I have the correct spelling of that
person’s name please?”
Alternate version (also 22 words)
“I’m writing a letter to the person in charge of
____. Could I have the correct spelling of that
person’s name please?”

27. Guerrilla Job Search Secret #4
How to “think and get hired,”
based on a forgotten discovery
made by Soviet scientists …

28. Guerrilla Job Search Secret #4
 From 1956 to 1980, the USSR was virtually
unbeatable in Olympic gymnastics.
 How did they do it? (apart from steroids)
 Mental imagery training – visualization!
 Besides training physically, they trained
mentally, rehearsing hundreds of times.
(Source: “Mental Training for Peak Performance,” pp. 41-45)

29. Guerrilla Job Search Secret #4
 Your brain thinks in pictures.
 Thinking in pictures -- visualization --
helps your brain achieve goals.
 Visualization works! But you’ve never
tried it to find a job … until now.

30. Guerrilla Job Search Secret #4

31. Guerrilla Job Search Secret #4
Tactic: Visualize your next job!
 Collect pictures, search Google images
 Create a “dream board”
 Visualize at least twice a day
(every spare moment is best)

32. Guerrilla Job Search Secret #5
The simple way to make absolutely,
positively sure that hiring managers
get your resume by email …

33. Guerrilla Job Search Secret #5
There are 5! After emailing it …
 Call to verify
 Hand-deliver (you or someone else!)
 Mail it (try a thank-you note!)
 Fax it
 FedEx it

34. Guerrilla Job Search Secret #6
“5-Minute Networking” method
-- as easy as tying your shoes …

35. Guerrilla Job Search Secret #6
Tactic: 5-Minute Networking
 Choose 1 well-connected person
Outlook, speed dial, LinkedIn
 Call them tomorrow using the script …
or call in the next 10 min., to win $20!

36. Guerrilla Job Search Secrets
Q&A Time!

37. And Now … 7 More
Guerrilla Job Search
Secrets!

38. 7 Guerrilla Job Search Secrets
1) Start with clarity
2) Network like a Guerrilla
3) Let other people “sell” you
4) Send a Guerrilla Resume
5) Send a Guerrilla Cover Letter
6) Use social networks
7) Start work before you’re hired

39. 7 Guerrilla Job Search Secrets
“If you don’t know where you’re
going, you might wind up
someplace else”
- Yogi Berra
#1 Start with clarity

40. #1: Start with Clarity
2 ways to start with clarity …
1) Job Title (or 3 skills)
2) 20 Employers
Tactic: “Hack” into Monster …

41. #1: Start with Clarity
Monster says …
 writing + training + German
= 11 jobs and employers
 marketing + environment +
communications = 2,014 jobs
 social media + anything
= 508 jobs

42. #1: Start with Clarity
Possible job titles (and employers)
writing + training + German
 German Help Desk Analyst
(Volt Workforce Solutions)
 Customer Service Associate
(Abbott Laboratories)
 Web Editor/Writer
(Sandvik Publishing)

43. 7 Guerrilla Job Search Secrets
New jobs are like new cars …

44. 7 Guerrilla Job Search Secrets
Stop “networking” …
Start connecting!

45. #2: Network like a Guerrilla
Contact the “recently departed”
• Google company name and “resume”
to find resumes of former employees
• Call those people and ask about:
1. person you would work for
2. department they run
3. company itself

46. #2: Network like a Guerrilla
Now. Here’s what you’re thinking…
“WHAT???!!??
“
You want me to cold call?”
1) You are NOT selling anything
2) Leave voicemails at 5:30 am

47. No achievements?
No experience?
No problem …
#3 Let other people
“sell” you!

48. #3: Let Other People “Sell” You
How can other people “sell” you?
Testimonials!

50. #3: Let Other People “Sell” You
From a student’s profile on LinkedIn
 “Bob immediately impressed me as
articulate, intelligent, and self-motivated.
More than that, I’ve seen ample evidence
that Bob gets things done, which is a
quality lacking in most people.”
February 20, 2009

51. #3: Let Other People “Sell” You
… re-used on your résumé …
 Reviewer said: “Bob immediately
impressed me as articulate, intelligent,
and self-motivated. More than that, I’ve
seen ample evidence that Bob gets
things done, which is a quality lacking in
most people.” (2009)

52. #3: Let Other People “Sell” You
… and in your cover letter!
P.S. – Call me today to learn why one
reviewer said: “Bob immediately
impressed me as articulate, intelligent,
and self-motivated. More than that, I’ve
seen ample evidence that Bob gets
things done, which is a quality lacking in
most people.” (2009)

53. #3: Let Other People “Sell” You
Tactic: Get 1 testimonial!
1) Got LinkedIn?
2) Got letters? Emails? Awards?
3) Call someone to ask (use the script)

54. Don’t send a resume …
#4 Send a
Guerrilla Resume!

55. Ordinary Resume = Ordinary Results

56. Guerrilla Resume = Sexy!

57. Which Is More Attractive?

60. #4: Send a Guerrilla Resume
The Major Parts
 Objective (2 lines at most; hook reader!)
 Achievements (3-5 bullets)
 Experience (go back 15 years; relevant!)
 Education (relevant degrees)
 Additional Information (relevant only!)
 Logos and Quotes:
 employers, schools, organizations

61. Don’t send a cover letter …
#5 Send a
Guerrilla Cover Letter!

62. #5 Send a Guerrilla Cover Letter
How? Start reading your
JUNK MAIL for ideas

63. #5 Send a Guerrilla Cover Letter
#1 Get Attention
1. Personalize! NEVER, EVER write:
“Dear Sir or Madam”
2. Drop a name! “I spoke with Heather
in your office about the position of …”

64. #5 Send a Guerrilla Cover Letter
#2 Focus on the Reader
Change I, me, my, to …
You, You, YOU!

65. #5 Send a Guerrilla Cover Letter
Wrong:
“I can offer you my 10 years of experience”
Right:
“You will benefit from my 10 years of
experience, which can grow profits
for your team”

66. #5 Send a Guerrilla Cover Letter
#3 Include a P.S.
Examples:
 P.S. – Please call me today to learn how I
saved $97,455 for my employer in 2008.
 P.S. – Call me today to learn why one
reviewer said: “I’ve seen ample evidence that
Bob gets things done, a quality lacking in
most people.” (2009)

67. Q. What’s the easiest way
to find a job?
A. Have a job find you!
#6 Use social networks!

68. #6: Use Social Networks
ZoomInfo.com and the
“secret lives” of recruiters …

70. #6: Use Social Networks

71. #6: Use Social Networks!
Spotlight on
 Make a promise in your headline:
 “I save money for high-tech firms by _____.”
 “I increase efficiency up to 32% by ____.”
 Prove claims (recommendations, numbers)
 Show off expertise (link to blogs, PowerPoints)
 Note: It may your first job interview
 Goal: Turn virtual connections into real meetings!

72. #6: Use Social Networks!
Tactic 1: Invite us to connect
with you on LinkedIn!
Tactic 2: Choose 5 people
to ask for a recommendation!

73. 7 Guerrilla Job Search Secrets
How do you ace this job interview?

74. The same way a Guerrilla
aces any job interview …
#7 Start work
before you’re hired!

75. #7: Start Work Before You’re Hired
1. Research the company -- find out
needs, problems, and opportunities …
2. Research the job -- find out about
the work you would do …
3. Start work before you’re hired!

76. #7: Start Work Before You’re Hired
Examples:
 Proofreader -- found typos
 Marketing analyst -- wrote white paper
 What can YOU do before you’re hired
to prove your skills?

77. Guerrilla Case Study!
Scene: Ottawa, Ontario, 2006 …
How two laid-off Guerrillas got:
 29 job interviews and
 7 job offers
 In a city with 65% unemployment!

78. Guerrilla Case Study!
The “Force Multiplier” Effect
1. Target list of 38 employers
2. Direct mail campaign
3. Guerrilla Resumes
4. Web site
5. Blog
6. Podcast series
7. Press releases sent to newspapers
8. White papers sent to CEOs
9. Public speaking
10. Email and fax campaign

79. Direct Mail: Coffee Cup Caper 1.0! Box with coffee cup, business card, and
invitation to coffee … with Tim Horton’s certificate for “virtual” meeting option.

80. Web site and Blog: Same theme as other elements

81. Guerrilla Case Study!
Repeating, for emphasis …
Two laid-off Guerrillas used the
“Force Multiplier” Effect to get:
 29 job interviews and
 7 job offers
 In a city with 65% unemployment!

82. Finally, How to Get Hired Faster …
Guerrilla Job Search
“Special Tactics” …
 Reinforce what you’ve learned
 Get personal help from us
 You can NOT make a mistake

83. PUT MICHIGAN BACK TO WORK
How to find a job in tough times:
Guerrilla Job Search
Secrets Revealed

84. PUT MICHIGAN BACK TO WORK
GUERRILLA
Job Search Secrets Revealed