The document discusses strategies for targeted inbound marketing for small brands, focusing on David Christopher's presentation on the topic. It outlines Christopher's recommendations, which include connecting with influencers, learning from experts, creating a community, and establishing credibility. Examples provided include pitching a blogging and digital influencer conference in Oklahoma City through keyword research, social media outreach, guest blogging, and building permission through email list and follower growth.
15. Google Keyword Planner – http://bit.ly/1et5ZBl
Local Keywords Avg. monthly searches
blog conference oklahoma 0
okc blogging conference 0
okc digital influencer conference 0
oklahoma blogging conference 0
oklahoma city blogging conference 0
oklahoma city digital influencer conference 0
oklahoma digital influencer conference 0
okc social media conference 0
oklahoma city social media conference 0
oklahoma city creativity conference 0
okc creativity conference 0
oklahoma creativity conference 0
oklahoma social media conference 0
conference okc 0
conference oklahoma city 0
19. Google Keyword Planner – http://bit.ly/1et5ZBl
Local Keywords Rank Feb-14
blog conference oklahoma 1
okc blogging conference 1
okc digital influencer conference 1
oklahoma blogging conference 1
oklahoma city blogging conference 1
oklahoma city digital influencer conference 1
oklahoma digital influencer conference 1
okc social media conference 3
oklahoma city social media conference 3
oklahoma city creativity conference 4
okc creativity conference 5
oklahoma creativity conference 6
oklahoma social media conference 7
conference okc 9
conference oklahoma city 17
119. @davidmchris
• Connect with influencers
• Learn from experts
• Create a community
• Establish our credibility
120. Growing Permission Assets
“Permission is like dating. You
don't start by asking for the sale
at first impression. You earn
the right, over time, bit by bit.”
Seth Godin – http://bit.ly/1mDzXwe
136. How Did You Hear
About Confluence?
• Poster
• KOSU (NPR)
• Print Advertising
• Twitter
• Facebook
• News Website
• Speaker Recommendation
Direct
Social Media
Referral
These are some of the people I met for the first time to talk about Confluence.
I’ve got an excuse to meet them.
I’m pitching them an event that doesn’t have any speakers or a website or a date.
I’m molding my pitch.
I’m molding my pitch.
I’m molding my pitch.
We did our keyword research
Then I just wrote what I wanted to
Didn’t use “Oklahoma City”
My On-site SEO supervisor asked if I wanted him to optimize the site.
I said I wanted to concentrate on inbound since there was no search traffic.
Google figured it out
Overwhelming
These are the ones we used in the 2 months we were marketing the conference
But they all feed off of each other, and the more you can leverage them together the more effective an inbound marketer you are.
But they all feed off of each other, and the more you can leverage them together the more effective an inbound marketer you are.
Disarmingly approachable:
As I pitched I heard myself saying “lovingly curated” over and over.
Picture was actually taken by my wife before we were married, so I’m looking at you with real love in my eyes
Supply my personal email and cell phone number
3 Main Selling Points:
Awesome Content
Legit Speakers at Bargain Prices
Community
3 Main Selling Points:
Awesome Content
Legit Speakers at Bargain Prices
Community
3 Main Selling Points:
Awesome Content
Legit Speakers at Bargain Prices
Community