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Simple ways to promote your journalism online

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David Christopher
David Christopher

Presented to the Oklahoma Publishers Association, this 5 minute presentation was designed to show how the role of journalists is shifting. Journalists and editors can no longer "just hit publish" and assume that their publication will provide the audience. Today journalists and editors can support their publications by writing to their audience's interests; by considering search engine optimization (SEO); by socially sharing their content, and by getting their sources, mutual-beneficiaries and niche publications to share, promote and republish their journalism as well.

Marketing
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David Christopher Director of Inbound Marketing Simple Ways to Promote Your Journalism Online June 2015
@davidmchris
@davidmchris Publication’s Readership Interested People
@davidmchris People Interested In Your Content Publication’s Readership Then
@davidmchris Publication’s Readership People Interested In Your Content Now
@davidmchris Publication’s Readership Publication’s Social Networks
@davidmchris Publication’s Readership Social Sharing Publication’s Social Networks
@davidmchris
@davidmchris Publication’s Readership Social Sharing Publication’s Social Networks
@davidmchris Journalist’s Social Networks Publication’s Readership Social Sharing Publication’s Social Networks
@davidmchris Publication’s Readership Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris
@davidmchris Publication’s Readership Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris Publication’s Readership Subject’s Audience Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris
@davidmchris Mention in Facebook Post @ Mention on Twitter Turn Sources into Shares
@davidmchris
@davidmchris Publication’s Readership Subject’s Audience Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris Publication’s Readership Subject’s Audience Niche Publication (Syndication/Reference) Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris Syndication
@davidmchris Reference
@davidmchris Publication’s Readership Subject’s Audience Niche Publication (Syndication/Reference) Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris Publication’s Readership Subject’s Audience People Searching Niche Publication (Syndication/Reference) Social Sharing Publication’s Email List Publication’s Social Networks Journalist’s Social Networks
@davidmchris Use Google Auto Complete
@davidmchris
@davidmchris Rank 6th = 3% Rank 1st = 18%
@davidmchris CTRL+F = Find
@davidmchris Publication’s Readership People Interested In Your Content Then
@davidmchris Direct Search Social Referral Referral Email Social Now
@davidmchris Diverse Online Traffic Channels for Newspapers
@davidmchris OKC’s Digital Marketing Conference Sept 10th & 11th 2015 confluenceconference.org

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