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Cooking Boomers - Entrepreneur Challenge

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CookingBoomers is a new website, whose aims to link elderly people and younger ones.

CookingBoomers creates relationship between old people and their neighbours around a good meal.

Boomers are employed by their neighbours to cook, and they win money to improve their superannuation. It is the exactly same system as home tutoring, but with marvellous old recipes and dynamic boomers.

Besides, the best cookers participate in a contest broadcasted on our own webTV: Maïtube.

CookingBoomers Company earns money through fees, affiliation with online supermarkets and ads.

Veröffentlicht in: Business
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Cooking Boomers - Entrepreneur Challenge

  1. 1. Cooking Boomers<br />Lei CAO – Souleymane GNING - Alban LEVEAU-VALLIERDavid METGE - Paul RICARD – Jean ROMAN– Olivier XUHEC Paris 2011 – Digital Business for Innovation Certificate<br />
  2. 2. Do you think old people are a problem?<br />
  3. 3. We think they are<br />an opportunity<br />
  4. 4. What is the best skill of your grandparents?<br />
  5. 5. Sewing<br />
  6. 6. Gardening<br />
  7. 7. Cooking!<br />
  8. 8. Remember…<br />
  9. 9. Would you like <br />to become<br />a chef ? <br />
  10. 10. Ask<br />her !<br />
  11. 11.
  12. 12. How does it work?<br />$<br />
  13. 13. Our Services<br />$$$<br />$<br />Cook <br />& <br />Meal<br />Home Cooking Courses<br />Catering<br />100€*<br />50€*<br />30€*<br />
  14. 14.
  15. 15. Our Recipe to<br />createa buzz<br />
  16. 16.
  17. 17. +<br />
  18. 18.
  19. 19. Video<br />
  20. 20. Thank you<br />
  21. 21. Backup<br />Slides<br />
  22. 22. Main cost is recruitment<br />Granny recruitment<br />Clients recruitment<br />
  23. 23. Marketing cost (1/3)<br />1 - For granny recrutement:<br />Price for newspaperavertisement: <br />- Les Quotidiens: 51,135€<br /><ul><li> Les Magazines: 20,709€</li></ul>(4 formats possible: Page Quadri; Page News Quadri; 1/2 Page Quadri;1/4 Page Quadri)<br />Source: http://www.tarifspresse.com/frmMain.aspx?pageid=9&ombrelleid=&supportid=<br />Price for offline activities:<br />- Campaign in old folks home: 5,000 € /time<br />- Event: TV campaign / concours de cuisine  wait for further info from Olivier<br />
  24. 24. Marketing cost (2/3)<br />2 - For final-client recrutement:<br />a. DIY<br /><ul><li>SEO:
  25. 25. Ad Exchange: </li></ul>Eg: TTC 287,04 €/month Bannière rotative grand format haut, page accueil, Dimensions 728x90 pixels<br /><ul><li>Google Adwords: </li></ul> 10 keywords in 1st position 500 clicks/day  CPC €1.3  20,000 €/ month<br />5keywords in 1st position 200 clicks/day  CPC €1.3  8,000 €/ month<br />Based on Estimated data form Google Adwords<br />
  26. 26. Marketing cost (3/3)<br />2 - For final-client recrutement:<br />b. Outsource:<br /><ul><li>SEO: 1890 € / year (pages , métas, mots-clés optimisés, Inscriptions aux annuaires , etc.)
  27. 27. SEM: 5000 € / month + 10% Commission </li></ul>granitee: 3keywords in 1st position+ 100 clicks/day<br />Warning: those datas are all bases on click through rate, no information on convertion rate<br />
  28. 28. Revenues <br />50% + +<br />
  29. 29. Maïtube Production Costs<br /> Production costs for every monthly Maïtube cooking competition.<br />
  30. 30. Iphone/ipadapp<br />
  31. 31. Stay safe<br />
  32. 32. Business Model<br /><ul><li>Online supermarkets
  33. 33. Personal relation withcookiebommers
  34. 34. Online interaction with clients (survey)
  35. 35. Recruitingcookers
  36. 36. Creatingquality content
  37. 37. Cookieboomers: not sooldretired people that love cooking and needcomplementarysalary.
  38. 38. Clients : families, men and womenfrom 30 to 50.
  39. 39. Viewers :everybody
  40. 40. Createrelationshipbetweenold people and theirneighbours.
  41. 41. Old people cook in exchange for a fixedfee.
  42. 42. Best cookersparticipate in a contestbroadcasted over the internet.
  43. 43. Cookers
  44. 44. Traffic
  45. 45. Quality content
  46. 46. Internet (for clients and broadcast of content)
  47. 47. IRL meeting (for cookieboomers)
  48. 48. Recruiting and managing the cookieboomersIRL
  49. 49. Online CRM with clients
  50. 50. Website (hosting, communtymngt, streaming)
  51. 51. Marketing and advertising
  52. 52. Fee
  53. 53. Affiliation with online supermarkets
  54. 54. Ads</li></ul>HEC Paris Digital Business Certificate 2011<br />

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